Rachel Stubbs Email & Phone Number

New York, United States

New York, United States

• Supervised the MVP launch and continuous improvement of adserver real-time exchange SaaS platform, for digital out-of-home advertising. Overseeing product and development lifecycles of distributed systems, and the.
• Spearheaded implementation of lean agile methodology and process automation. Learned and incorporated BDD and CI/CD processes, reorganized into a… Show more
• Spearheaded implementation of lean agile methodology and process automation. Learned and incorporated BDD and CI/CD processes, reorganized into a vertical team and streamlined release management, improving time to.

Greater New York City Area

• Established and executed strategic product roadmap for custom application of largest client, Marriott International, as well as for CampaignDrive, Pica9’s cloud-based SaaS brand management platform, focused on the.
• Introduced Kanban agile… Show more
• Introduced Kanban agile methodologies, revamping process and team organization and ultimately establishing a self-managed team. Show less

Greater New York City Area

• Launched complete redesign of 8 global core business applications, controlling the entire workflow of the business internationally, including process restructuring. Applications include modules for inventory, sales.
• Lead product owner and business analyst, interfacing with business users, senior management and international IT teams, to gather and evaluate business and system requirements… Show more
• Lead product owner and business analyst, interfacing with business users, senior management and international IT teams, to gather and evaluate business and system requirements, drive project development, design UI/UX.
• Communicated with technical leads and senior executives, and proactively offered solutions to increase efficiency and automation throughout the process lifecycle. Show less

Greater New York City Area

• Re-engineered internal Content Management Systems, merging two platforms and automating Campaign, Offer and Email Management Tools. Transformation increased efficiency and accuracy of campaigns, improved data integrity.
• Supervised team of three to manage the implementation of all digital marketing campaigns, bringing in annual revenue of ~3.4M. Coordinated with merchants to receive creative assets and… Show more
• Supervised team of three to manage the implementation of all digital marketing campaigns, bringing in annual revenue of ~3.4M. Coordinated with merchants to receive creative assets and approvals.
• Managed cross-functional stakeholders to identify roadblocks and solutions to improve overall efficiency and accuracy and reported progress to senior management.
• Initiated continuous quality initiatives, actively identified areas of workflow improvements, and developed program and process improvements to increase effectiveness by 75+%. Show less

New York, NY

• Managed a project team of 40 people through the implementation of digital national retailer campaigns for loyalty programs. Responsible for reviewing campaign requirements/functionality, developing project plans/scope.
• Streamlined and standardized the full campaign execution process for multi-channel campaigns, decreasing the execution time by over 65% from 90 to 30 days.
• Initiated new processes to… Show more
• Initiated new processes to assist with the effectiveness of campaigns, including restructuring forms, establishing an escalation checklist and enhancing product functionality.
• Designed UI/UX to leverage programmatic 3rd party vendors for additional advertising scale via banners and landing pages. Show less

New York City

• Managed loyalty program websites for financial institutions, through digital marketing initiatives, to drive incremental growth. Communicated with clients daily, recommending marketing opportunities and site.
• Co-managed client loyalty program implementations, as well as on-going program enhancements, for major accounts, including First Data, PSCU, and BBVA Compass.

New York City

• Conducted market research of competitors in conjunction with a customer survey to improve the company’s overall business strategies
• Created a recycling program as a “Green Initiative,” including the benefits of the packaging used and ways to recycle the packaging
• Developed social media campaigns, press releases, and designed remarketing ads and email creative
• Tracked inventory and developed advertising strategies to turnover different products
• Created and presented a… Show more
• Created and presented a campaign pitch of new markets, which was ultimately implemented Show less

Allentown, Pennsylvania Area

Planned and promoted the National Survey of Student Engagement (NSSE) using social media, print advertising and event promotion, which increased response rates by approximately 10%.

Counselor for 3-4 year old children

Ba, International Business, Media & Comunications

Activities and Societies: Phi Sigma Sigma, Alpha Phi Omega

International Business

Study abroad program: Concentration in International Business - Demonstrated ability to quickly adapt to different environments. Extensive.