Rachel Vitale Email & Phone Number

United States

Remote

Led comprehensive global rebranding initiatives, enhancing brand identity and visibility across internal and external channelsSignificantly contributed to two company-wide website overhauls, ensuring alignment with brand objectives and user experience optimizationDeveloped and maintained consistent brand voice and visual identity across all marketing platforms, fostering brand recognition and customer loyaltyDesigned and project managed large-scale tradeshow booths, collaborating… Show more Led comprehensive global rebranding initiatives, enhancing brand identity and visibility across internal and external channelsSignificantly contributed to two company-wide website overhauls, ensuring alignment with brand objectives and user experience optimizationDeveloped and maintained consistent brand voice and visual identity across all marketing platforms, fostering brand recognition and customer loyaltyDesigned and project managed large-scale tradeshow booths, collaborating closely with product marketing and sales teams to convey compelling messaging and drive engagementSpearheaded internal communication and resource development for branded collateral, empowering employees to effectively represent the brandIdentified and executed creative design opportunities for tradeshows, events, and internal/external platforms, ensuring visual consistency and brand integrityProduced all design materials for the annual sales kick-off event, contributing to a cohesive and impactful event experience Show less

Novato, California, United States

Managed marketing writing and social media management responsibilities, achieving significant growth in follower count and engagement across platformsProgrammed and wrote for website chatbot flows, including ABM-style bots, enhancing user engagement and lead generationStrategized and executed large-scale ABM campaigns, from defining messaging to creating display ads and building website pages, resulting in increased lead acquisition and conversion ratesCreated website pages for… Show more Managed marketing writing and social media management responsibilities, achieving significant growth in follower count and engagement across platformsProgrammed and wrote for website chatbot flows, including ABM-style bots, enhancing user engagement and lead generationStrategized and executed large-scale ABM campaigns, from defining messaging to creating display ads and building website pages, resulting in increased lead acquisition and conversion ratesCreated website pages for display ads, events, and website refreshes, ensuring seamless user experience and brand consistencyIdentified and capitalized on new advertising opportunities, including copywriting approvals for Google Ads, maximizing brand visibility and lead generationManaged third-party lead gen programs, overseeing website page creation, display ad graphic creation, and strategic asset selection to drive targeted leads and conversionsUtilized new content to meet marketing team goals through ads, promotions, and nurtures, contributing to overall marketing effectivenessDeveloped outbound and inbound sales email cadences, driving lead generation and nurturing efforts to support sales objectives Show less

Novato, California, United States

Headed B2B social media strategy, achieving a 50% increase in follower count and a 60% increase in engagement within two yearsManaged content for over 100 employees daily through an employee social amplification program, enhancing brand advocacy and reachOversaw marketing email strategy and copywriting, including a monthly newsletter, driving customer engagement and retentionCreated net-new marketing email nurture program leveraging buying intent and specialized messaging… Show more Headed B2B social media strategy, achieving a 50% increase in follower count and a 60% increase in engagement within two yearsManaged content for over 100 employees daily through an employee social amplification program, enhancing brand advocacy and reachOversaw marketing email strategy and copywriting, including a monthly newsletter, driving customer engagement and retentionCreated net-new marketing email nurture program leveraging buying intent and specialized messaging, optimizing lead nurturing and conversionDesigned and executed in-house graphics and managed contract graphic designer for larger-scale projects, ensuring high-quality visual assets aligned with brand guidelines Show less

Coordinated and executed 50+ individual concurrent campaigns achieving multiple awardsProduced and delivered several hundred campaigns quarterly for upward of 200 clientsGrew regional client-demand by 11%, exceeding company-wide regional usage goalsIncreased Arizona region’s home sales through the implementation of various B2C strategies, during which I owned 70% responsibility of copywriting for the region’s Coldwell Banker television program

Berkeley, Ca

Conceived, organized and executed 20 events per quarter, exceeding company goalsImplemented net-new methods of driving engagement while maintaining a conservative budget and increasing event ROI by over 100%Spear-headed both of the previously non-existent public relations and charity-centric event programsManaged a five-person team both remotely and in-person at field events

Experimented with social media tactics across all channels resulted in a 15% increase in engagementOwned and maintained company newsletters and website updatesMaintained quarterly email campaigns to deliver renewed engagement from existing club members

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

Bachelor Of Arts - Ba, Communication And Media Studies, Dean'S List

Associate Of Arts - Aa, Communication And Media Studies, Dean'S List