 Directed sites with over 60+ web-based presentation events annually including banner ads, promotional emails, and production of live events as well as post-event reporting and analysis to ensure clients are aware of the evolution of digital marketing and provide an effective use of capital.  Developed a new digital marketing team/division for the company with first year sales in excess of $250k and provided sales increases in both years two and three of 10% and 7% respectively. Functioned as the main point of contact for VIP accounts as well as web development, creative services, project management, and reporting of traffic details, overall effectiveness of the campaign and exception reporting. Re-designed and implemented a more effective sales management tool that enhanced productivity, provided better training and development, increased efficiencies and improved profitability. Collaborated with the creative team to set advertising traffic targets, and finalize advertising media for all marketing forms. Spearheaded the training and development of new Account Executives including policies and procedures, product information, and customer service requirements.

 Developed, and directed the daily operations of a retail, sportswear, embroidery & screen printing business, including client acquisition, marketing, client relations, sales development, and financial management.  Spearheaded the financial reporting and associated duties of the company such as A/P, A/R, budgeting, inventory control, and procurement. Provided retail estimates for individual and retail clients including schools, and private organizations. Created broad strategies into specific objectives and action plans. Executed leading-edge customer engagement tactics to enhance ROI and improve customer satisfaction and led the company to over $400k in revenue with three hundred clients.

 Successfully directed the day-to-day management of high-profile nationwide accounts with a total revenue base of over $50M ensuring a customer centric environment with high levels of client satisfaction.  Collaborated in the development and implementation of the “Training Program for Account Executives” training them in company policies and procedures as well as how to provide world class customer service. Led Account managers in a team environment, developed the network of carriers and created effective sales and marketing strategies, including web development, mass mailings and e-mail blasts as well as promo materials. Designed, developed, and implemented critical marketing tools such as the company’s web site, promotional materials, brochures, and other promotional items.