Rachel Weeks Email & Phone Number

Boston, Ma, Us

Beverly, Ma, Us

MP helps organizations realize their goals by aligning powerful HR technology, deep HR compliance expertise and innovative talent strategies.As head of marketing and business development, I lead the teams who partner with Sales on new business growth and client expansion comprising Marketing (growth, content, database, partner and solutions marketing); Sales Development (SDRs); Sales Enablement (training, sales operations and solutions consulting); Marketing and Revenue Operations; Strategic Initiatives.

Burlington, Vt, Us

An exclusive application-only membership for B2B Marketing Leaders to exchange knowledge and build connections.

New York, Ny, Us

CMO School - certified Sept 2024Revenue Architecture, by Winning By Design - Nov 2024CRO School - planning for Q1 2025

London, Gb

As the senior U.S. business leader, I was directly responsible for growth in the U.S. with global responsibility for key agencies and strategic initiatives. Established best-in-class demand generation and global sales and marketing operations, driving record-setting pipeline, revenue and new customer acquisition. Actively engaged in RG's DEI initiatives, social mobility internship and global mentoring programs. Additional accomplishments:- Speaker: Sales and Marketing Innovators (SAMI) “How business prospered when we gave more than we asked” September 2022- Speaker: SHRM Annual Conference “Results-Focused Recognition for a Distributed Workforce” September 2021- Moderator: MassTLC Talent Community Panel "Hiring and Retaining Talent in a Competitive Environment" December 2019- Speaker: B2B Growth Show Podcast "What does growth marketing even mean?" September 2019- Frequent contributor to RG blog and webinars

Helping B2B and B2C companies solve their most pressing marketing needs:• Positioning & messaging• Creating engaging content• Demand generation • Customer reference activation

Billerica, Ma, Us

Led team responsible for digital strategy, demand generation, content marketing, training & events, and marketing analytics.Results: • Drove $1.7M in new revenue in 10 months.• Accelerated B2C engagement via marketing automation and social media.• Established detailed analytics across web and MAP/CRM platforms.• Launched new website, segmented for consumer and healthcare professional audiences.

Woburn, Ma, Us

Spearheaded demand generation, content, and marketing operations strategy. Strengthened brand impact by leading PR/media relations and cultivating influencer relationships. Accomplished executive-level strategic goals; executed strategic initiatives and go-to-market plans.Results: • Led the design and implementation of the marketing-sales funnel process, automation, and reporting through Marketo (MAP) and Salesforce.com (CRM) integration, including documentation, training, and sales process optimization. • Orchestrated overall digital strategy, resulting in significant increases to organic web traffic and consistent increases to web conversions.• Delivered >150% increase in quality of marketing sourced leads, by doubling paid media conversions and decreasing cost per conversion by >50%.• Built marketing sourced sales pipeline of >60% new accounts and increased rate of marketing sourced new accounts won to >55%.• Championed professional development and advancement of a team of talented, results-driven marketing professionals.Additional accomplishments: • Frequent company spokesperson for webinars, conferences, media, and blog.• Presenter: MassTLC Sales and Marketing Summit "Implementing Lead Nurturing, Scoring, and Reporting to Maximize Your Lead Funnel,"​ April 2015• Guest speaker: Sirius Decisions Forum "Aligning Communications and Demand Creation in the Context of an Acquisition," June 2014

Roswell, Ga, Us

Led worldwide B2B lead generation and brand awareness. Managed global PR agency relationships in the US and UK. Contributed to record company performance and recognition as an industry leader. Earned President’s Club award.Results: • Delivered global marketing programs, mixing digital, traditional, field, and partner marketing strategies to increase pipeline/revenue, brand awareness, and customer loyalty.• Managed corporate website and SEO strategy, increasing organic traffic annually• Implemented lead nurturing and scoring program, doubling lead-to-pipeline conversion rates • Cultivated key analyst relationships, contributing to leadership position in Gartner Magic Quadrant reports • Spearheaded annual customer conference that consistently achieved 99+% positive attendee satisfaction ratings, and in 2012 attained record attendance.• Built high-performance team, championed significant cross-functional leadership initiatives, and played key role in executive-level strategic planning.

Bachelor Of Arts - Ba, English

Professional Certificate, Direct Marketing

Graduate Courses, Marketing And Management

Executive Certificate, Reinventing Your Business Strategy, Massachusetts Institute Of Technology

Professional Development Training, Achieving Leadership Excellence

Education record