Rachel Yang is a Marketing Director at Global Integrated Marketing Com. at Global Integrated Marketing Com..
Global Integrated Marketing Com.
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Marketing DirectorGlobal Integrated Marketing Com. Jul 2005 - PresentTaipei City, Taiwan Supervise: 30 staff (8 direct supervise) GimCo(環球) is a full service of all below-the-line relevant activity. Most customers are in FMCG field. Such as Colgate, Ferrero, Samsung, Pfizer, GSK, J&J, LOTTE, Hunya, Hasbro,Hennessy,,...etc. Work with customers to frame channel strategy, draft trade activity plan, communicate with trade to gain better space & sales. Responsible for customers’ campaign management and BTL operational activities Assist customers to bargain the cheapest printing price and best printing quality. Provides the most suitable POS for customers in different channel/location/variety. Total POS budget/management is around NTD 45-55million/year. Design 3D POS or unit for mass display in store level. Help customers to grab consumers’ attention and motivate consumers’ purchasing. Total 3 D POS design & production amount is around NTD7-8 million/year. In charge of all customer relevant business. Internally, consolidate all the resource amongst different dept and develop sales target; externally, communicate with customer and supplier to meet all parties’ needs. Plan full year customer strategy and maintain the good relationship with all customers. Work with customers to create direct marketing plan & execution. Succeed to sign 4 Australia brands agent contract (exclusive agent right for Taiwan market) in 2013. Re-new GIM CO official web-site in 2014 which including BTL service and products introduction. Created web-shops in 2014 and co-op w/different industry. Designed all the new products POSM and completed all the relevant printing before launched. Successfully distributed products to targeting chain pharmacy and completed 2014sales target by Sep. 14’
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Catagory ManagerMattel, Inc. Oct 2002 - Jun 2005 Responsible for all Girls categories, including Barbie, My Scene, Miracle Baby, What's Her Face, Polly Pocket…etc. which covered all the 3-14 years old girls' toys. Planned & budgeted yearly Media plan, PR plan, Consumer campaign, National-wide promotion, Trade campaign….etc, basically all the Marketing relevant plan! Worked with media agency & PR company for advertisement arrangement & PR relevant issues release. Full year brand expense budgeting, planning and controlling. Consumer activity full year plan & effective execution evaluation (by brand, by sub-brand, by sub-category). Designed & executed direct marketing program through web-site to run SP activity. Monthly quota review and reflect to monthly sales review. Evaluated actual sales performance compared with sales forecast. Planned & budgeted & monitored all categories’ POSM & in-store POP, including special display units, the total relevant budget was around NTD20 million. Acted as a leader of Girls Category team & co-coordinating all categories (Girls/Boys/IPS) relevant issues. -
Trade Marketing Mgr.Kimberly-Clark Jul 2002 - Oct 2002 -
Cold Drink ManagerSwire Coca Cola, Usa Jan 2002 - Jul 2002Taiwan
Rachel Yang Education Details
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Tourism Policy And Management
Frequently Asked Questions about Rachel Yang
What company does Rachel Yang work for?
Rachel Yang works for Global Integrated Marketing Com.
What is Rachel Yang's role at the current company?
Rachel Yang's current role is Marketing Director at Global Integrated Marketing Com..
What schools did Rachel Yang attend?
Rachel Yang attended University Of Birmingham.
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Rachel Yang
Swire Coca-Cola, Taiwan Supervisor, Public Affairs & Communication, Swire Coca-Cola TaiwanTaoyuan City -
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Rachel Yang
Taipei -
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