𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯, 𝘣𝘳𝘢𝘯𝘥 𝘳𝘦𝘱𝘶𝘵𝘢𝘵𝘪𝘰𝘯 𝘥𝘦𝘧𝘦𝘯𝘴𝘦, 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴, 𝘢𝘯𝘥 𝘗𝘙 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴.🎯𝗖𝗟𝗜𝗘𝗡𝗧 𝗪𝗜𝗡𝗦 ► Created a 6+ year Top 10 Best Seller product through one Facebook campaign analysis► Developed and disseminated compliance SOP materials to educate franchisees on TCA trademark guidelines, DMCA law, and CANSPAM regulation which enhanced their understanding and adherence across the network► 30% increase SMS engagement through optimized strategic messaging, market research, and full federal regulatory compliance with CMS, Centers for Medicare & Medicaid Services regulation.► Improved Google SERS rank by an average of 6 spots by SEO optimizing 20+ corporate blog posts► Resolved 30+ trademark compliance issues nationally by creating and sharing strategic compliance communication materials as well as monitoring franchisee social media platforms► Improving internal asset searchability by 50% through audits and the creation of a HubSpot asset library

𝘖𝘯𝘨𝘰 𝘪𝘴 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘯𝘰-𝘤𝘰𝘥𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘰𝘳 𝘭𝘢𝘶𝘯𝘤𝘩𝘪𝘯𝘨 𝘢𝘯𝘥 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘢 𝘩𝘦𝘢𝘭𝘵𝘩 𝘢𝘯𝘥 𝘸𝘦𝘭𝘭𝘯𝘦𝘴𝘴 𝘢𝘱𝘱.📈𝗣𝗥𝗢𝗗𝗨𝗖𝗘𝗗 Internal client communication plans, influencer-consumer personas, knowledge base articles,future website content, press releases, and internal communications.📊𝗠𝗔𝗡𝗔𝗚𝗘𝗗 Client accounts facilitating communication between engineering and design with a focus on building internal communication structures.🌎𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗘𝗗 𝗪𝗜𝗧𝗛Software Engineers; Portfolio clients; UX Designer

𝘏𝘦𝘢𝘭𝘵𝘩𝘤𝘢𝘳𝘦 𝘏𝘪𝘨𝘩𝘸𝘢𝘺𝘴 𝘪𝘴 𝘢 𝘮𝘦𝘥𝘪𝘤𝘢𝘭 𝘱𝘳𝘰𝘷𝘪𝘥𝘦𝘳 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴 𝘣𝘶𝘪𝘭𝘵 𝘢𝘳𝘰𝘶𝘯𝘥 𝘩𝘪𝘨𝘩-𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘩𝘰𝘴𝘱𝘪𝘵𝘢𝘭 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘢𝘯𝘥 𝘱𝘩𝘺𝘴𝘪𝘤𝘪𝘢𝘯𝘴.► Developed and executed federal regulation-compliant social media campaigns by managing contributions from agency partners and generating internal reports, training materials, and white papers.►Created and managed direct relationships with local media.► Conducted regular audits of social media content and created training materials to ensure compliance with regulations, safeguarding the brand's reputation. ► Provided HIPAA-related governance by conducting 508 web accessibility compliance audits and guiding social media and PR policy decisions.► Provided internal and external thought leadership, executive media training, and pandemic assets, that adhered to evolving CDC guidelines during the to support policyholders and physicians.► Executive placement in Harvard’s Primary Care Blog and DMAGAZINE.com.► Earned and maintained top Google search result for “What is care coordination?” for 2.5 years.► Created sales assets for diverse stakeholders including policyholders, payers, physicians, hospitals, third-party administrators, independent school districts, municipalities, medium and large enterprises, and health insurance brokers.📊𝗠𝗔𝗡𝗔𝗚𝗘𝗗 Corporate social media presence; media presence; customer complaints reviews, and news mentions; brand standards, voice, and style.🌎𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗘𝗗 𝗪𝗜𝗧𝗛Executive Team; Sales Team; IT Team; Designer; Agency partners; National and local media contributors; Customer Relations Team.

𝘏𝘢𝘪𝘳 𝘤𝘢𝘳𝘦 𝘢𝘯𝘥 𝘮𝘦𝘯𝘵𝘢𝘭 𝘸𝘦𝘭𝘭𝘯𝘦𝘴𝘴-𝘧𝘰𝘤𝘶𝘴𝘦𝘥 𝘣𝘭𝘰𝘨 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵, 𝘣𝘦𝘢𝘶𝘵𝘺 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘯𝘦𝘸𝘴, 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘳𝘦𝘷𝘪𝘦𝘸𝘴, 𝘢𝘯𝘥 𝘵𝘶𝘵𝘰𝘳𝘪𝘢𝘭𝘴 𝘧𝘰𝘳 𝘤𝘶𝘳𝘭𝘺/𝘵𝘦𝘹𝘵𝘶𝘳𝘦𝘥 𝘩𝘢𝘪𝘳 𝘮𝘢𝘳𝘬𝘦𝘵.📌𝗠𝗘𝗧𝗥𝗜𝗖𝗦► 60,000 unique hits daily within the first year.► 160,000 unique hits daily within three years. ► Authored, edited, and planned 400+ SEO-optimized beauty and mental wellness posts on a weekly publishing schedule.🌎𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗘𝗗 𝗪𝗜𝗧𝗛► Happify.com beta-tester and community ambassador► Say Yes to Carrots brand ambassador► North American Hemp Co (U.S. expansion campaign/market introduction campaign)► Interview with the CEO of Jane Carter Inc.

𝘚𝘮𝘰𝘬𝘪𝘯𝘨 𝘤𝘦𝘴𝘴𝘢𝘵𝘪𝘰𝘯 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘴.► Directly contributed to a company value increase of $5 to over $20 million in the first year. ► Led external affairs creating and presenting product formulation and industry information directly to Texas State House Representatives resulting in favorable policy votes and the retention of production operations and 400 jobs within the state, while acting as media relations point of contact for multiple brands in the industry.► Educated FDA representatives to define product and market terms for federal legislation used to regulate industry.► Created and managed FTC, GDPR, CAN-SPAM, DMCA, FDA, and EU regulation compliant content strategies by creating comprehensive best practice training materials for the top five social media platforms utilized by our audiences in the U.S. and abroad.► Managed direct relationships with regulatory agencies including the FTC and NHS (England) by ensuring effective internal communications and GDPR compliance through regular audits of brand assets.📈𝗣𝗥𝗢𝗗𝗨𝗖𝗘𝗗 Social media and public relations content portfolio; Market stories, SOP standards for brand and influencer campaigns: Competitive analysis reports; Market research; Personas; Strategic crisis PR external communications; Internal brand reputation management communications; SWOT analysis; industry strategy for bringing in FDA regulation; Influencer networks; Brand voices, Sales assets; Brand growth strategies📊𝗠𝗔𝗡𝗔𝗚𝗘𝗗 Direct reports; Product launches; Influencer networks; Product managers; Domestic and international trade shows; Live social media events; Live national contests; Customer complaints and reviews🌎𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗘𝗗 𝗪𝗜𝗧𝗛Executive Team; Founders; Brand CEOs; Creative Director; Marketing Managers; Marketing VP; Sales SVP; R&D; Influencers; Head of Logistics; State House representatives; FDA, FTC, NHS (England)

𝘕𝘗𝘙-𝘢𝘧𝘧𝘪𝘭𝘪𝘢𝘵𝘦 𝘸𝘪𝘵𝘩 60+ 𝘢𝘸𝘢𝘳𝘥𝘴 𝘧𝘰𝘳 𝘫𝘰𝘶𝘳𝘯𝘢𝘭𝘪𝘴𝘵𝘪𝘤 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘤𝘦.► Beat coverage of City Council, policy, city development► Live Twitter and Facebook coverage of the 2012 national election► Regularly interviewed city officials, scientists, professors, and authors► Ensured DMCA and copyright compliance for long-form web content.📈𝗣𝗥𝗢𝗗𝗨𝗖𝗘𝗗 Headlines; Streaming content; bumpers; Blog posts; Radio scripts; Radio stories; Social media content; Fact checks🌎𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗘𝗗 𝗪𝗜𝗧𝗛Newsroom teach; Editors; Producers; Interviewees; City officials; Industry experts