Rachel Abbate Email & Phone Number

New York, Ny, Us

New York, New York, United States

- Act as the upstream, strategic Digital partner to Sales by identifying strategies and products to drive revenue for each category and key accounts.- Act as liaison between categories, Enterprise Innovation and other Digital teams to ensure any new products are being enabled into the categories. - Ideate on category use cases to drive adoption and sell-through against the Product Playbook.- Identify opportunities to evolve the Product Playbook based on feedback and conversations with Sales, CNCC, and clients. - Join weekly Sales meetings to remain connected to the real-time needs of the market in order to share Product Playbook updates and solutions.- Join client meetings to speak on behalf of the Product Playbook as the digital expert.

New York, New York

-Partner with investment, planning, strategy, creative, and digital leads to assess client goals; and then, develop strategies that help service and deliver upon them by utilizing Conde Nast full portfolio of capabilities and assets-Lead internal communication with all key Conde Nast stakeholders on client projects, dynamics and opportunities.-Collaborate with internal and external leaders on RFP strategy and response-Serve as internal and external campaign consultant, educating clients and agencies on products, solutions and best practices—ultimately grow existing business partnership-Lead campaign kick-offs with clients, and manage all timelines, assets and opportunities for optimization-Contribute to author and analyze wrap reports and identify up-sell opportunities from performance

New York, New York

-Manage preparation, development, execution and stewardship of media plans for Proctor & Gamble's Shave Care brands: Venus, Braun & joy+glee-Act as the internal point person for Carat's internal departments (Video (Linear + OTT), Digital (Direct & Programmatic), Audio (Podcasts & Streaming), Social, Search (SEM & PSOR), Analytics, Finance & Traffic)-Ensure efficient communication between Carat and various creative agencies (or other external partners)-Maintain client relationships at appropriate levels and understand client needs-Serve as a resource for planners and assistants for advice, counsel and mentorship

New York, New York

-Plan and assist in executing media plans for Norwegian Cruise Line-Analyze demographic data and consumer behaviors to identify desired target audiences -Take lead on any client requests – i.e. plan changes, budget changes, provide marketplace information-Develop and maintain an intimate knowledge of client business-Maintain budget control; develop media schedules and monitoring buys/schedules-Investigate creative, innovative approaches to strategically reach the target consumer-Analyze competitive activity in the marketplace-Manage junior team members

New York, New York

-Plan and assist in executing media plans for GSK's Skin Health and Smoking Control brands-Develop and maintain an intimate knowledge of client business-Research, planning, negotiation and execution of media plans-Recommend optimizations for both a site/placement and creative rotation perspective after reviewing results-Maintain budget control; develop media schedules and monitoring buys/schedules-Update Supervisor and client team on status of all ongoing client projects-Direct client communication -Investigate creative, innovative approaches to strategically reach the target consumer-Handle any client requests – i.e., plan changes, budget changes, provide marketplace information-Analyze competitive activity in the marketplace-Manage junior team members

Greater Los Angeles Area

- Plan and assist in executing media plans for Dignity Health- Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly- Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations- Effectively manage all daily tasks as well as guide development and education of Assistant Strategist- Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays- Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations- Build and foster open communication with clients and media partners, serving as a key HMI contact

Greater Los Angeles Area

-Plan and assist in executing media plans for Dignity Health-Assist with day-to-day account maintenance tasks inclusive of billing, trafficking requests, talent logs and creative material distribution-Support Brand Team members with overall plan development, implementation and maintenance-Analyze competitive research to inform strategic planning and implementation-Distribute meeting recap notes to clients and internal team members, summarizing all deliverables and next steps-Assist Brand Strategist in management of media budget, flowchart and client approvals

Greater Los Angeles Area

-Conduct brand-focused research using primary (e.g. telephone interviews, ethnography, brand audits) and secondary (e.g. databases, journals, research reports) sources-Translate findings into preliminary conclusions/implications-Support strategy team in information analysis and presentation writing for client engagements-Coordinate deliverable production/project logistics

Chapman University

-Post content and manage specific social media accounts to enhance university brand-Research current and past social media campaigns in order to increase campus engagement-Created @ChapmanUFamily Instagram account; currently has over 3,000 followers-Develop and implement social media campaigns to increase engagement with target audience