• Using IRI data and relationships increased holiday commits and buys by double digit growth. • Built strong relationships to favorably negotiate pricing, programming and achieve prime advertising opportunities with retail partners.• Spearheaded the transition from DSD to warehouse programs with minimal losses in sales at both HyVee and Schnucks.• Negotiated fixtures at Schnucks for DSD transition at 70% less than what was initially asked. • Using knowledge of the market, ROI and IRI data helped advocate and then create a market specialist broker team for HyVee. • Took difficult supply chain issues and turned them into opportunities with the customer to ensure minimal loss in sales. • Studied market trends and history to forecast everyday and seasonal product up to sixteen months in advance.

• Used distributor lists and online resources to build a retail footprint across the US with VMC, SuperValu, HyVee and Fareway.• Used regional and national sales data to establish annual sales goals with retail partners. • Built strong relationships to favorably negotiate pricing, programming and achieve prime advertising opportunities with retail partners.• Exceeded goals in all accounts with successful shelf, display, TPR and cooler programs.• Led sales team to meet and exceed their goals with a detailed weekly sales tracker, structured communication, quarterly team competitions and market support.• Led broker team to focus on our product on all levels from the wholesaler to the store.• Managed trade shows from creating show deals, to set up and tear down to identifying key players and channeling them to our product.• Successfully orchestrated all new product launches from the retailer to the customer. • Established and managed an annual budget and operating plan.

• • Using strong existing relationships, established a distribution network for spirit and wine products that had no prior sales history.• Built a brand with no prior sales or brand recognition to sales of over 4,000 cases in less than one year. Increased sales by over 100% every year.• Developed and managed key account relationships with buyers in new and existing regions.• Led regular business review meetings with distributor management to analyze existing business and to make necessary changes for increased revenue. • Managed an annual budget and operating plan.• Analyzed Nielsen data, as well as external and internal data reporting sources, to find opportunity and increase sales.• Developed pricing and incentive strategies to increase market penetration and growth.

• Strong record of increased sales within territory. In 2014 YTD sales are up by over 40% and in only six months, increased sales in 2013 by 15%.• Build strong relationships with managers and reps in a five state territory (AR, KS, MO, NE, and OK). • Presented wines, discussed priorities, and announced programs at distributor sales meetings.• Worked with portfolio managers during regular business reviews on programing and pricing specific for each territory.• Developed strong ties with key accounts throughout territory.• Promoted brands by organizing events and tastings throughout territory.• Managed an annual budget and operating plan.

• Reinitiated relationships with ten existing distributors. Added six new states in less than six months.• By working with distributor reps and establishing relationships with accounts in Missouri and Kansas doubled sales in less than ten months. • Developed pricing and incentive programming for new and existing products.• Successfully launched new South African wine in seven states. Sourced wine from France for new addition to portfolio.• Maintained inventory and managed purchasing from our suppliers.• Launched a new website, marketing plan, trade support materials, social media plan and search engine optimization.

• Met and exceeded sales and POS goals while managing 62 accounts in both Overland Park and Lawrence.• Increased Standard’s wine presence by 30-60% on nine lists in under three months.• Increased Standard’s spirit presence by 20-80% on ten lists by writing and designing cocktail lists. • Planned and executed very successful wine pairing, beer pairing and tap takeover events.

Write all web content describing samplersEdit all wine and winery contentWrite all weekly emails and welcome emails Write, produce, edit and host all videosSocial media strategy and implementationSEO articles written and published on press release sites

Host and New Media ProducerHosted all new episodes of French Oak TV.Posted three blog a week about local events, wine of the week, and recipe pairing.Grew viewership by constantly updating facebook and twitter accounts.Networked with local people in wine, beer, and spirits industry to source new shows.Marketed show to various companies to obtain sponsorship.

Educating staff on wine list and Legal Sea Foods' language of love so that they can improve their sales skills.Blind tasting to choose wines for new list.Assisting sommelier in answering guests' questions and making wine recommendations.Helping to create, promote, and execute wine events in cellar.Creating preferred guest list and contacting them about special events in the cellar.Inventory management.

Created and implemented viral advertising campaigns within various social media sites. Developed tracking system for monitoring and adjusting advertising campaigns based on specific performance criteria and return of investment calculations.Organized programs at technological and music events to showcase products and increase name recognition.Formed and maintained relationships with significant technological and advertising companies to ensure advantageous rates and advanced notice of promotion opportunities.Coordinated with branding and copy agencies on new promotions and campaigns.Organized events at SXSW and CES to promote Sonos products

Built a client base of 100+ clients via cold call, referrals, professional networking and community outreach.Achieved $3 Million under management within first two years of hire.Developed and implemented marketing plan to reach local community of business owners. Qualified within first six months after hire for annual sales incentive trip.

Managed team of six bank branch managers to develop and execute new marketing strategies targeting local businesses.Worked closely with local businesses and their accountants to identify client company's cash flow and capacity.Built referral network of local centers of influence by canvassing local area and responsive customer relationship management.Achieved first place in company-wide sales volume contest within first year of hire.

Met and exceeded all individual and company sales goals by creating marketing techniques to reach out to new and existing customers. Within weeks of being in the position, created a significant clientele, which generated a multi-million dollar monthly loan pipeline. Led and trained a team of tellers and bankers in products sales and security measures. Earned number one in sales for Washington for two quarters in a row, personally and as a branch.

Served in dining room, bar, and select catered events.Educated customers on specials, local produce, wine, and cocktail list.Helped wine director with wine education, meetings with distributors, and winemaker events.Worked with bartenders, serving assistants, and cooks to ensure customers an enjoyable experience.