Responsible for creating and executing multi-channel fundraising and marketing campaigns raising over $10 millionDirect Mail and Digital Fundraising-Strategically implement and lead comprehensive direct mail fundraising campaigns to maintain existing donors and acquire new donors-Design, create and implement a digital fundraising model to leverage key digital platforms for the enhancement and growth of donor revenue-Develop targeted communications to steward new and existing donors with a goal to sustain and increase annual giving through fundraising campaigns-Plan and execute multiple giving campaigns throughout the year -Schedule and lead fundraising campaign strategy, status, and evaluation meetingsAnalytics-Analyze data to make strategic recommendations around yearly fundraising campaigns-Analyze donor relationships and determine proper adjustments to donor experience to improve loyalty and r-retention -Effectively utilize data analytics to identify trends in donor giving to determine optimal approach when developing, implementing, and measuring direct mail campaigns-Analyze campaign data and implement industry best practices to maximize direct mail responseProject Management-Work closely with campaign team members from Marketing and Advancement to ensure that the campaign is most effective across all channels-Manage process for agency campaigns for fundraising and material goods-Develop and drive campaign materials, both print and digital-Manage selection of and relationships with direct mail firms, print houses, and graphic designers to ensure timely, accurate, and cost-effective production of campaign components -Develop and monitor timeline for all campaign components to ensure timely deliveryInnovative Fundraising-Test new donor markets, giving avenues/programs, third party events, etc. to expand our donor support-Ensure fundraising campaign materials are shared with staff, volunteers, and material goods donors

Development and Fundraising-Planned a new signature gala to increase corporate support by over $40,000 in revenue -Raised over $70,000 through the design and completion of three successful appeal letters -Directed a $5 million major initiative campaign including tracking individual and corporate prospects, arranging potential donor and committee meetings, campaign donor tracking, and communication strategies -Built donor database leveraging e-Tapestry -Wrote and implemented a comprehensive fundraising plan to set goals and helps guide fundraising activities and donor interactions which resulted in gifts of over $1.4 million -Facilitated new partnerships with corporations, businesses and nonprofit organizations resulting in financial support, volunteer opportunities and in-kind donations Marketing and Advertising-Established and grew Instagram channel and increased engagement on FB page -Performed redesign of the website including a mobile-friendly version to increase website traffic -Compiled stories and design graphics to be utilized across social media channels and for a monthly newsletter targeting donors and supporters which has an average open rate of over 30% and click-through rate of 20%-Created short and long-term marketing and promotional calendars while working collaboratively throughout the organization to broadcast to donors, supporters & media contacts resulting in over $30,000 in-kind donations Project Management-Planned and executed special events including the Annual Meeting, community block party, Golf Tournament, and a volunteer appreciation event -Managed employees, including our Community Engagement Manager, focused on streamlining and increasing involvement in our volunteer efforts -Supervised interns and leveraged their skill sets in completing projects and for event management

- Provided professional administrative support to the COO and CEO- Utilized leadership skills to work effectively with management, staff, donors, and the board to accomplish the strategic goals of the organizationDonor Database Management -Maintained filing systems through the coordination of project folders, policy, and development files -Coordinated agency mailings and timely administration of donor acknowledgment letters-Reconciled donor accounts and produced weekly and quarterly reports Communications and Special Events -Monitored and updated event registrations, prepared invoices, receive and recorded payments -Assisted with event logistics for agency fundraisers -Prepared correspondence, reports, letters, memoranda, and other written material-Assisted with special projects, staff training, and other general office tasks Board of Director Support-Maintained discretion and confidentiality in relationships with all board members-Attended all board of director meetings, taking minutes and coordinating follow up on all action items -Updated and maintained board-related documents, including rosters, policies, and other materials as appropriate

Project Management -Facilitated the registration of three annual conventions for over 4,900 people and groups -Coordinated and organized board meetings and events for over 50 members -Blueprinted and prioritized a mobile application leveraging customer feedback-Cultivated relationships and secured sponsorships for increased programming opportunities Marketing and Advertising Sales-Total ad sales of $89,890 -Funded the addition of 4 pages to the magazine and 6 pages to program and the ability to be published in full color, first time in the 68-year history -Modernized social media and YouTube integration for online publications -Achieved an average online ad click-through rate of 3.16%Program Development-Developed Special Access Pass program which raised $2,300 -Formalized and increased volunteer coordination-Examined underserved population and helped write a successful grant for a new theatre outreach program -Created award and scholarship tracking process

- Aided patients in understanding billing and insurance questions and ensured that they had the necessary knowledge to help them make informed decisions and set up payment plans.- Maintained a working knowledge of oxygen and durable medical equipment in order to serve as a liaison between patients and caregivers.- Researched billing issues interdepartmentally and analyzed insurance claims.

- Established and tracked daily and weekly sales goals while maintaining merchandise orders and shipments.- Prepared employee schedules and served as a team trainer.- Assisted in developing plans for sales and promotions utilizing social media and special event planning.

- Performed a thorough consultation taking into account the client's desires and hair type to create an hairstyle. - Continuously expanding my hair education through Paul Mitchell educational materials, hands on experience and classes taught by Paul Mitchell educators. - Assist the master stylist in color applications, cutting, applying treatments, and styling clients

- Learned color and spatial theory as applied to cutting and color techniques- Developed strong skills in esthetics and nail care- Worked as a student stylist and maintained a schedule of walk in and return clients

- Wrote and designed numerous marketing and press materials including show cards, programs, press releases, brochures and newsletters. - Managed all box office operations including filling ticket orders, balancing the cash drawer and budgeting for supplies and events. - Assisted the Development Director writing grants, producing all marketing materials for events, and planning and executing fundraising events

- Designed and administered an audience development survey that measured productivity and identified areas of growth opportunity. - Publicized productions online and in print through database entry, online calendars and distributing posters and press releases. - Updated mailing and contact lists. - Attended all Board meetings where I recorded minutes for each meeting. - Researched current theatrical trends and programs. - Assisted the Managing Director.

- Trained and helped lead in all departments involving receiving, processing, staging and selling merchandise. - Often served as the leader on duty. - Focused on human resources management which included interviewing potential employees and improving training and development procedures

- Organized all production meetings, rehearsals, and performances with a cast and crew of over 50 people. - Assistant stage managed all 9 productions which included the handling and delegating of props, costumes, set pieces, light and sound cues and crew.