I am responsible for managing and executing the Desert Financial internal and external brand including planning, developing and implementing all strategic and tactical programs in all channels. I lead the defining of marketing strategies and develop executable marketing plans to support the company’s overall strategy and objectives, with particular focus on brand awareness and reputation; brand strategy and architecture.

I am responsible for the management and execution of the Desert Financial brand including planning, developing and implementing all strategic and tactical consumer programs in all channels. This includes the management of partnerships (local sports teams, venues, etc.); execution of agreements and activities. I develop and implement ongoing focused media and community relations programs, that include the Random Acts of Kindness and Teacher Appreciation programs. I work collaboratively with local, regional and national media resources to build awareness while increasing exposure.

I lead concepting, development, production and promotion of integrated creative solutions across all channels in support of marketing and organizational goals. This includes managing a high-functioning in-house creative team, and working collaboratively with the marketing department, third parties, lines of business and partnerships. I oversee the day to day management of partnerships; execution of agreements and activities.

I oversee the development of promotional and member communication efforts to achieve maximum exposure in the marketplace that drive business results. I lead a high-functioning in-house creative team and provide regular reporting to management on progress towards milestones.

I manage the execution and maintenance of consistent corporate branding strategy. I develop comprehensive marketing plans, activities, and budgets. I continually manage content and flow of all outbound communications, including corporate website, newsletter programs, trade shows, search, online advertising, print advertising, sales materials, networking events, webinars and client/sales messaging. I ensure appropriate program needs are being filtered into PR efforts and are accurately reflected in all corporate messaging while maintaining steady press coverage and relationships with key media.MSS helps companies innovate and transform their business to achieve outstanding results. We lead change from strategy to action in people, processes and technology. Our operating principle is to facilitate, educate and support our clients. We are a ‘whatever it takes’ company with a proven track record for the past 29 years.

I develop, implement and monitor non-traditional strategies to achieve increased retention across multiple platforms including email, direct mail, mobile messaging, outbound telemarketing, RSS, social media, etc. I set target dates and goals while managing benchmarks and optimizing the campaigns as needed, thus increasing volume and revenue goal.

I create a recruitment plan, set and monitor quotas and confirm facility logistics. During the project I concentrate on respondent response, incidence, quality assurance, and show rates all while staying within the budget.

• Managed B2B lead generation which helped the sales team through a scope of deliverables • Assisted business development team with sales pitches and presentations• Developed & implemented business strategies that increased product awareness, market share & company profitability• Analyzed various marketing tools, service & channels for initiating successful product marketing

I assist students in registration for their classes, analyze and review student academic history for optimal class selection and assist the director with various projects.

K211: Microsoft ExcelK212: Microsoft AccessK213: Dreamweaver

Assist faculty with research projectsAnalyze and review data and/or statistical informationAssist faculty with proctoring tests and grade maintenance

Coordinate promotion activities at sporting eventsCreate interpersonal relationships with sponsorsConduct charity events in correlation with the sport teams

Analyze online customer satisfaction and provide recommendations to improve satisfaction Manage logistics through the sale of E-CommerceCommunicate plans, trends, insight and forecasts of the E-Commerce Website