Rachel Mckenna Email & Phone Number

Freelance for advertising agencies and local businesses as their Media Planner and Buyer; performing all necessary functions of that role which include:-Determine the best media mix to deliver the message to the client's target audience.-Identify online media opportunities (display and search); develop, negotiate, monitor and manage of given online campaigns.-Negotiate on behalf of clients to obtain optimal rates, premium schedules, and added value on all media resulting in the highest ROI.-Work on all aspects of the marketing plan from developing the overall strategy to implementation of the media to managing the creative process and creation to the post-campaign analysis.-Maintain and manage advertising budgets for agency clients and local businesses.Handle bookkeeping for an advertising agency using QuickBooks.

-Planned, purchased, and continually evaluated all media campaigns from initial budget to invoice reconciliation for traditional media accounts and business-to-business media accounts.-Researched, planned and implemented various Internet and pay-per-click campaigns.-Responsible for all client invoice reconciliation of media invoices.-Negotiated 26% of the annual budget as added value for key client.-Managed advertising budgets totaling just under $2 million.-Implemented efficiencies to help not only the Media Department, but also the Account Services Department and clients.-Built and maintained relationships with media sales representatives and vendors.-Supervised and trained Media Coordinator.

-Participated on the Baxter-Performance Dealer Group account that included ten dealerships.-Placed national media for American Gramaphone (Mannheim Steamroller) in the amount of $157K in 41 markets.-Developed marketing plan for the Omaha Convention and Visitor’s Bureau focused on the introduction of Omaha to the Kansas City market. Expanded the campaign further by partnering with a local casino.-Managed several multi-market accounts from a fitness club to a jeweler.-Booked and maintained 2008 political media and required paperwork in the amount of $128K for various Nebraska candidates.-Managed advertising budgets totaling $2.3 million for 2008 consistently negotiating an average of a 30% discount from rate card rate.-Implemented new processes in the Media Department to run more efficiently. Which included the tracking of orders to confirmations to ensure accuracy and accountability of makegoods.

-Responsible for research and development of media plans, identifying target audience and ideal media outlets.-Recommended media mix and frequency appropriate to client budget and objectives. -Accountable for negotiating, scheduling, and buying appropriate media and ensuring that it reaches the target audience and accomplishes customers’ goals.-Maintained relationships and favorable contacts with current and potential advertising accounts.-Developed, implemented and managed multiple clients advertising strategy, both from a creative and sales goal perspective with direct contact with the decision maker. -Managed advertising budgets totaling $3.4 million annually – negotiated and ensured the greatest value and quality at each level.-Experienced in negotiating media in numerous markets including: Omaha, Des Moines, Cedar Rapids, Kansas City, Green Bay, Cincinnati, Cleveland, Youngstown, Carbondale, Sioux City, Columbia, Springfield, Fargo, and Minneapolis.-Managed Media Assistant.

-Evaluated customer’s advertising needs.-Provided solutions to customers utilizing product.-Maintained relationships with customers at different levels from advertising agencies to small business owners. -Prospected new clients on an ongoing basis.-Responded quickly to meet customer needs and resolve problems.

-Developed and maintained strong, professional relationships with clients and potential clients.-Created sales presentations and implemented marketing plans by analyzing the clients business and competitive environment.-Ensured client satisfaction by overseeing the accurate input of contracts, accurate airing of commercials and make-goods, monitoring of on-air quality and timely delivery of tapes.-Exceeded annual budget by 12%.

Education record

Activities and Societies: Chi Omega

Education record