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Media Maven Rachel McKennaYes, it's true. Rachel McKenna is one of those people who enjoy their job. In fact, she loves it and it shows.Rachel's mad about media. Planning and buying it is her thing. Dissecting and conquering complex business challenges - it's her knack.The dramatically changing marketing and media landscapes feed this maven's insatiable hunger for new knowledge, different perspectives, and fresh playing fields.As a savvy negotiator and whip-smart strategist, Rachel crafts cost-effective media schemes exuding with added value that meet, and typically exceed, customer expectations. Since 1999, Rachel has devised and implemented promotional plans for a myriad of clients and campaigns as diverse as automotive and a multiple city health club, to a national album release and political. Because Rachel is organized and efficient, every detail is covered, every penny well spent, and every campaign runs smoothly.As a hands-on, accessible individual Rachel is devoted to cultivating trusted and long-lasting relationships with her clients. They appreciate her professionalism, dedication, integrity, and sense of humor.Seem too good to be true?See for yourself: contact Rachel McKenna to make media marketing work for you!
Mckenna Media Marketing
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OwnerMckenna Media Marketing Aug 2009 - PresentFreelance for advertising agencies and local businesses as their Media Planner and Buyer; performing all necessary functions of that role which include:-Determine the best media mix to deliver the message to the client's target audience.-Identify online media opportunities (display and search); develop, negotiate, monitor and manage of given online campaigns.-Negotiate on behalf of clients to obtain optimal rates, premium schedules, and added value on all media resulting in the highest ROI.-Work on all aspects of the marketing plan from developing the overall strategy to implementation of the media to managing the creative process and creation to the post-campaign analysis.-Maintain and manage advertising budgets for agency clients and local businesses.Handle bookkeeping for an advertising agency using QuickBooks.
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Media DirectorAnderson Partners Jan 2009 - Aug 2009-Planned, purchased, and continually evaluated all media campaigns from initial budget to invoice reconciliation for traditional media accounts and business-to-business media accounts.-Researched, planned and implemented various Internet and pay-per-click campaigns.-Responsible for all client invoice reconciliation of media invoices.-Negotiated 26% of the annual budget as added value for key client.-Managed advertising budgets totaling just under $2 million.-Implemented efficiencies to help not only the Media Department, but also the Account Services Department and clients.-Built and maintained relationships with media sales representatives and vendors.-Supervised and trained Media Coordinator. -
Media DirectorClark Creative Group Jul 2007 - Jan 2009-Participated on the Baxter-Performance Dealer Group account that included ten dealerships.-Placed national media for American Gramaphone (Mannheim Steamroller) in the amount of $157K in 41 markets.-Developed marketing plan for the Omaha Convention and Visitor’s Bureau focused on the introduction of Omaha to the Kansas City market. Expanded the campaign further by partnering with a local casino.-Managed several multi-market accounts from a fitness club to a jeweler.-Booked and maintained 2008 political media and required paperwork in the amount of $128K for various Nebraska candidates.-Managed advertising budgets totaling $2.3 million for 2008 consistently negotiating an average of a 30% discount from rate card rate.-Implemented new processes in the Media Department to run more efficiently. Which included the tracking of orders to confirmations to ensure accuracy and accountability of makegoods.
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Media DirectorRutledge And Associates 2002 - 2007-Responsible for research and development of media plans, identifying target audience and ideal media outlets.-Recommended media mix and frequency appropriate to client budget and objectives. -Accountable for negotiating, scheduling, and buying appropriate media and ensuring that it reaches the target audience and accomplishes customers’ goals.-Maintained relationships and favorable contacts with current and potential advertising accounts.-Developed, implemented and managed multiple clients advertising strategy, both from a creative and sales goal perspective with direct contact with the decision maker. -Managed advertising budgets totaling $3.4 million annually – negotiated and ensured the greatest value and quality at each level.-Experienced in negotiating media in numerous markets including: Omaha, Des Moines, Cedar Rapids, Kansas City, Green Bay, Cincinnati, Cleveland, Youngstown, Carbondale, Sioux City, Columbia, Springfield, Fargo, and Minneapolis.-Managed Media Assistant.
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Customer ServiceWallace Computer Services 2002 - 2003 -
Account ManagerJournal Broadcast Group 2001 - 2002-Evaluated customer’s advertising needs.-Provided solutions to customers utilizing product.-Maintained relationships with customers at different levels from advertising agencies to small business owners. -Prospected new clients on an ongoing basis.-Responded quickly to meet customer needs and resolve problems. -
Account ExecutiveCox Media 1999 - 2001-Developed and maintained strong, professional relationships with clients and potential clients.-Created sales presentations and implemented marketing plans by analyzing the clients business and competitive environment.-Ensured client satisfaction by overseeing the accurate input of contracts, accurate airing of commercials and make-goods, monitoring of on-air quality and timely delivery of tapes.-Exceeded annual budget by 12%. -
Sales SecretaryCeridian 1994 - 1996
Rachel Mckenna Skills
Rachel Mckenna Education Details
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Millard North
Frequently Asked Questions about Rachel Mckenna
What company does Rachel Mckenna work for?
Rachel Mckenna works for Mckenna Media Marketing
What is Rachel Mckenna's role at the current company?
Rachel Mckenna's current role is Owner at McKenna Media Marketing.
What is Rachel Mckenna's email address?
Rachel Mckenna's email address is ra****@****ail.com
What is Rachel Mckenna's direct phone number?
Rachel Mckenna's direct phone number is 140288*****
What schools did Rachel Mckenna attend?
Rachel Mckenna attended University Of Nebraska At Omaha, Millard North.
What skills is Rachel Mckenna known for?
Rachel Mckenna has skills like Advertising, Media Buying, B2b, Team Building, Marketing, Broadcast, Radio, Social Media Marketing, Market Planning, Ppc, Sales, Budgets.
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Rachel McKenna
Dallas, Tx -
Rachel McKenna
"If Solutions Within This System Are So Impossible To Find Then Maybe We Should Change The System Itself" - Greta ThunbergRichmond, Va -
Rachel McKenna
Minneapolis, Mn3abdlawfirm.com, abdlawfirm.com, abdmlaw.com3 +136144XXXXX
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