•Lead brand, content, and growth marketing for the Emerging & Scaled (SMB) business audience segment.•Oversee all owned channels (web, social, email) and paid advertising.

•Lead brand positioning and messaging for the Spotify Advertising brand globally across Enterprise and SMB businesses.•Craft core narratives and sales support including product marcomms.•Oversee thought leadership and trend reports.

• Lead brand and integrated marketing to the global advertiser audience including insights-driven positioning, end to end marketing strategies, global ad campaigns, events, sales enablement and digital.• Lead a team that delivers on large scale initiatives for emerging products/solutions including Reels and Creators ads.• Define brand architecture including value proposition and positioning for all B2B Instagram marketing.• Craft narratives, executive keynotes and other storytelling content.• Set learning agenda, define KPIs, and use insights to inform plans.• Work cross-functionally to cultivate relationships and identify areas of collaboration that drive impact.

• Responsible for defining the Instagram value proposition and benefits to the business audience.• Owned global brand marketing program to amplify the brand through owned, earned and paid media.• Planned and executed global tentpole strategy including CES and Cannes.

• Developed product marketing strategies to help businesses connect to their audiences on Instagram via products including Instagram Stories, Brand and Video solutions, IGTV, and Explore• Created and executed marketing plans including global campaigns and content.• Led content for executive speaking engagements for tentpole events like the Cannes Lions and AdWeek.

Wine and sake importer pioneering unknown regions with over 40 national brands. • Developed go-to-market strategies for national product launches and rebranding initiatives. Managed creative development process from concept to completion including consumer research; naming and packaging; creative briefing; cross-functional coordination; budget development; and defining/tracking ongoing success.• Created turn-key content, assets, and communications based on client needs.• Led complete website redesign in 2016 of vineconnections.com.• Led brand identity initiative to create a new logo and brand kit to better represent and empower the company.• Built email campaigns with above-average open and click through rates.• Planned and executed national events including Aspen Food & Wine, tastings, and seminars.• Oversaw marketing budget and vendors.• Oversaw national multi-channel media plans. Designed print and digital ads and integrated with influencers and events. Managed national TV sponsorship.

Concentration in Sustainable Management. Relevant coursework includes: Corporate Environmental Management Managing the Sustainable Business (How to be a Change Agent) Social, Political, and Legal Environment of Business Managerial Decision Sciences New Product Design and Development