Rachel Atar Email & Phone Number

Greater Philadelphia Area

Allied Mortgage Group has been proudly serving borrowers, from the first-time home buyer to the professional real estate investor, as a full-service mortgage lender for over 25 years. The mortgage process can be complicated, but with up-to-date digital loan capabilities, competitive rates, and decentralized processing, Allied loan officers provide “the Allied Experience,” something our 6,000 online reviews and 4.96 star rating attests to. – Develop GTM product strategy for conventional and government mortgage loan products– Collaborate with lead vendors to set up automated lead data transfers and optimize inbound lead strategy– Develop and implement a KPI reporting system with monthly and quarterly reviews– Developed and implemented standardized onboarding and training procedures for new loan officers– Research and identify CRM system capabilities to automate email and text marketing– Work with C-suite management team and IT team to develop and implement new corporate website– Manage a Marketing Operations Associate

Consult YHN (Formerly AHAA) is the nation’s largest network of independent hearing healthcare professionals who help their clients (Associates) grow their practice and reach more patients. The Consult YHN marketing department functions as an in-house agency environment with a copywriter, graphic designers, and art director on staff.– Developed and executed comprehensive annual multi-channel marketing plans for 45+ clients.– Collaborated with the Sales Analytics team to develop quarterly ROI reporting.– Managed successful digital vendor transitions for clients by coordinating with internal teams and external vendors.– On-boarded third party software for email marketing and online review builder programs.– Managed vendor relationships with print, SEO, SEM, email, online review generation, and call tracking providers.– Collaborated with cross-functional teams to create engaging corporate social media content with a focus on blog writing.– Created and delivered comprehensive weekly and monthly performance reports to the corporate management team.– Presented “Marketing ROI” and “1:1 Marketing Strategies” at two AHAA annual national conventions, reaching over 250 attendees each year.– Developed and executed marketing campaigns for three annual event apps, resulting in a 60% increase in app usership over three years.

Taylored Home Health Care is a unique home health care company which provides in-home doctors appointments to the home-bound.– Created branding materials including brochures, direct mail, and websites for three companies.– Grew client base through strategic partnerships.– Implemented new technologies to streamline patient care.– Created a social media presence through website blogs, Facebook, and Twitter.– Managed schedules and on-boarding for all employees.

The Sapling Company is a global leader in synchronized clock systems which are used in educational, medical, and various industrial settings.– Managed CRM system and provided on-board training to new employees.– Processed and managed inbound leads.– Created marketing activity reports to track marketing initiatives.– Created marketing plans to target and grow weaker territories based on historical and projected sales research.– Created targeted brochures per Sales team requests.– Updated sell sheets and website as needed for technical accuracy.– Wrote and edited blogs and distribution posts to fulfill SEO campaigns.– Created complex, formula based spreadsheets for use by outside electrical contractors to aid in clock system installation.

Gratz, Pa

MI Windows and Doors is a national, multi-million dollar, privately owned company that manufactures and markets both window and door solutions for new construction and residential remodeling projects under multiple public and private label brands.– Executed marketing and communications strategies for customer base in retail, B2B and B2C which included marketing, advertising, communications, promotion, research and copywriting.– Initiated and managed email marketing through use of bi-monthly product newsletters to strengthen B2B customer relationship and attract new sales opportunities.– Content creator and driving force of management team for a company website redesign that included the introduction of a social media strategy, SEO, and lead capture forms, and a sales literature redesign.– Initiated a semi-annual review of materials that included Engineering, Sales, and Customer Service departments to ensure all print and web copy related to product offering was accurate.– Managed daily requests from a team of 30 sales associates for print media projects and created initial brand guidelines and style sheets for specific dealers and distributors in the B2B customer base. – Managed all aspects of internal and external vendor projects including cost negotiations, P.O.P. prototype creation, shipping logistics, and budget management.

LightStyles, Ltd. was one of the largest Marvin Windows and Doors product distributors on the East Coast focusing on custom luxury window and door solutions.– Reported directly to VP of Marketing. Designed and managed print collateral, print ads, email blasts, and web banners.– Worked with sales reps and dealers to produce sales events in order to attract niche markets and spread product knowledge. – Managed daily requests from more than 75 dealers and sales associates for print media projects and various marketing pieces.– Maintained brand standards for corporate logo use with outside design vendors and created style sheets and brand standards for new dealers.

NVR, Inc. is a national, multi-billion dollar home builder which operates under the brand names Ryan Homes, NV Homes, and Fox Ridge Homes. – Solely responsible for continual updating of brochures including creating, tracking, and proofing for print on a time sensitive deadline across all three sales silos. – Created at least 15 images in-house using Photoshop saving NVR Inc. $3300 over 4 months. – Initiated and managed in-house brochure design and layout and cut costs by 30% by managing the move from offset to digital printing. – Managed special projects including division specific brochures, preliminary sketches, and projects for the Director of Architectural Services.