• Keen eye, extreme attention to detail, and strives for perfect execution every project.• Determines key events in market and fully executes from concept and budget tracking, to contract negotiations and agency management, through staff planning and training, on-site set up and run of show.• Fully manages partnership with the Arizona Diamondbacks including all event and promotional needs, communication liaison, negotiating and fulfilling contract terms, and attending large scale activations. • Spearheads event strategy including participation in trade shows and conferences, attendance at local and community events, social networking events and industry events across all domestic markets including speaker engagements with ROI returns on target. • Corporate and project marketing manager through implementation of several marketing campaigns and programs while analyzing the demand within new markets pivoting to cater each area of demographics. • Created first internal evergreen Brand Store fully managing revenue success with seasonally rotating products having apparel awareness and on-trend knowledge.• Collaborates regularly with Internal Design to produce all external facing assets relating to live events including social media content, 2D and 3D, giveaways and collateral.• Promotional strategist responsible for designing, ordering and tracking event inventory including collateral, giveaways, uniforms etc. focusing on brand guidelines and CTAs for cross-promotion between UX and ID.

Hey Rach Productions is an experiential marketing firm specializing in trade show and events. Primary focuses are design, logistics and event execution to deliver exactly what your brand needs to succeed in B2B and B2C environments. We make it our business to know your business.• Maintains clear leadership role on the overall Client Service Team leading regular account meetings and manages communications between team members internally and externally• Plans, prepares, and executes all client trade show and events with additional on-site travel for management of booth space using keen eyes for attention to detail, negotiation of all event service quotes, and reconciliation of project post-show• Accountable for fiscal health of account(s), overall revenue, and growth including project sales, up-sells, and retention• Coordinates and leads efforts with production team including Engineering and shop Fabrication to ensure accuracy and quality of deliverables • Develops thorough understanding of clients’ business and products to serve as a trusted advisor to drive effective solutions through competitive analysis, key market knowledge, and various activation strategies• Developes, write and presents design briefs, incremental project proposals, scopes of work, schedules and staffing plans• Identifies organic growth opportunities within existing business and new revenue streams• Collaborates with client vendors to establish solid brand communication and exposure within industry trends• Executes RFPs and RFQs with design and budget specifications including c-suite final pitches• Manages Proxy, Inc. trade shows and events

• Develop go-to-market strategies for Proxy Access and Proxy Health, drive launches, and follow-through on adoption targets, tracking and analyzing the success of all marketing initiatives • Monitors the market share and establishes competitive analysis to define business opportunities and product roadmaps to develop positioning and messaging based on market research and competitive insights, talking regularly to customers and working with research and customer-facing teams to develop qualitative and quantitative insights• Creates internal/external communications and materials on product use and evolution including one-pagers, onboarding materials, blog posts, social campaigns, and user videos• Strategically defines decision criteria of prospects, channels, and end users to position Proxy against competition • Analyzes and understands the long-term market direction of sensors, readers, and digital identities to influence direction and position within the space• Continues to build rapport with new and existing customers to build product strength and adoption against suite of services• Reviews and reports regularly on segment and geographical business performance including revenue, product mix, and margin trends and advise the organization on improvements to drive both growth and profitability • Singularly plans, designs and executes all live event and trade shows from concept to on-site deliverables including show reconciliation and lead generation campaigns post-show

• Events Service provider specializing in Rigging, Lighting, Staging, Audio Visual & Production including Special Effects• Offers a turnkey operation; provide consultation and all the necessities to design, rig and light exhibits, productions and permanent installations of any size, including state of the art audio and LED video elements• Prospects and qualifies sales leads through various channels of communication including in person and telecom pre-sale meetings and post-sale follow-up for continued rapport with clientele• Manages sales and equipment rentals domestically by providing in-depth product knowledge and support for best client and event use while providing onsite support for installation and execution• Manages post-sale and event reconciling and billing for budget management

Program Manager for Magneti Marelli Trade Shows and Events including CES -• Planned, prepared and executed B2B and B2C events adhering to deadlines and budgets by focusing on strategy and layers of engagement to enhance experiences of the brand• On-site activation including labor calls, heavy equipment rentals, installation calendars, and management of outside vendors, internal teams and client communication• Conducted Strategic Experience Mapping (SEM) workshops using idea fragments and strategic vision to illuminate the holistic customer experience in collaboration with brand/media teams to solidify messaging and product managementProgram Manager for Alfa Romeo and Maserati Major/Secondary Auto Shows -• Managed $8mm annual sales budgets relating to fabrication of new properties from design concept through carpenter execution including Auto Show Kits and routine refurbishment needs of properties• Main point of contact internally and externally coordinating communication and deliverables for 20-30 person teams ensuring on-time completion, budget adherence and reconciliation of all projects from thorough understand of all moving pieces• Coordinated all booth floor planning - approval required from varying channels including clients, booth neighbors, and show management - along with electrical layouts, and property placement• Comprehended basic construction techniques and materials for both fabrication and printed graphics as well as basic understanding of engineering drawings for use of creating estimate requests, work orders, builds and intricate proposals for client review and approval• Executed RFPs and RFQs with design and budget specifications including C-suite final pitches• Excellent working knowledge of Microsoft Office products with daily use of Excel, Word and PPT

• Acted as liaison between regional and corporate clients as well as internal creative teams to develop weekly newspaper inserts, all in-store signage, as well as quarterly catalogs• Worked with regional clients to develop additional advertising initiatives in forms of promotional materials for new stores and special events

• Managed multiple Pernod Ricard programs, including all day-to-day activity associated with the accounts including daily client interaction and client services• Oversaw and managed all elements of planning and execution of events, including budget, inventory, company/program assets, and travel• Sourced and managed multiple vendor/supplier relationships required for events• Responsible for post-event reports, goal tracking, mid-year and final wrap reports• Conducted analysis of client’s business, specific product/service, and competition• Assisted with creative development of premiums, branding/signage and other program materials• Supervised junior staff in the office

• Composed creative briefs and execution for all Core Products in Out of Home, TV, Radio, and Print advertising for McDonald’s stores in the state of Michigan • Developed strong relationships with McDonald’s Owner/Operators and Regional staff of Michigan• Mentored and provided account guidance to Account Coordinators• Understood client business measures including base sales, guest counts, and category management and speak to such assessments at all client based meetings• Built and managed social media platform (primarily Twitter) by use of analytics, strategy, demographics, and target audiences with an application of millennial cognizance• Managed all broadcast and digital responsibilities with a concentration on creative assets for sports activation including the Detroit Lions, Michigan State Athletics Dept., and Saginaw Spirit• Accurately coded client and outside vendor billing as well as tracked all expenses and managed project and broadcast/digital budgets

• Participated in client facing meetings and presentations where contribution to Auto Show season planning was prevalent • Main point of contact for all asset requests and distribution between multiple agencies relating to domestic and international auto shows• Surpassed client expectation of data capture by compiling monthly digestible Excel spreadsheets tracking buy-rate and sales data based on lead generation at auto shows• Supported new digital/social media by writing auto show content for Facebook exposure• Traveled to major auto shows (Los Angeles, Detroit, Chicago, New York) to provide on-site assistance between agency and client• Utilized organization skills by maintaining schedules for 10+ people and tracking major projects from concept, to review, and completion by due date

I joyfully coached two seasons of the Sterling Heights Special Recreation Softball National League team. The league started in May and ends in August. My players ranged in age of 12-38+ with various mental and physical disabilities including down syndrome, autism, cerebral palsy and cognitive impairments. Some individuals had never played before and it was my responsibility to teach them softball basics and grow their current knowledge of the sport and their position while maintaining their passion for the game and need to have fun!

• Obtained customer invoices and billed appropriate background screens through valid contracts• Viewed background screens and sent notice of Adverse Action letter to unfavorable candidates• Completed candidate applications and scheduled branch visits for potential hires• Assisted new hires with any and all questions pertaining to assignments

• Developed and executed marketing programs and seminars resulting in increased company exposure, customer traffic, and new clientele• Communicated with customers, employees and other individuals to answer questions and explain information via phone calls and Internet• Generated weekly performance reports using MS Excel and MS PowerPoint

• Provided operational support for high-volume financial institution• Created spreadsheets and reports, using excel, with data and daily stock quotes• Performed miscellaneous administrative tasks including controlling switchboard• Reviewed files, records and other documents to obtain information and respond to requests

• Aided cognitively disabled individuals during day camp • Helped plan daily activities• Responsible for campers well-being