Rachel Baxter Email and Phone Number

- Grew YOY merchandise and competition preparation software subscription sales 35% to $2M+- Grew YOY on-site conference sales 32% to $484,362- Grew overall orders 23% and grew AOV 13%- Developed and merchandised 50+ new products in first 8 months of work- Ideated and marketed the viral DECA Eras Tee, selling out 1,500 t-shirts in person in under 48 hours- Developed and executed 3 comprehensive conference merchandise and floor plans to thoughtfully merchandise products while exercising crowd control and minimizing queue time when possible- Managed and developed a team of 1 Customer Service Representative and 1 Warehouse Assistant- Managed an on-site conference team of 15 employees- Managed all accounting and financial processes for normal shop activities and conferences- Managed the purchasing process for new and legacy Shop DECA items- Worked with Chartered Associations to develop custom products for their associations, officers, and conference attendees- Worked with internal departments to provide custom orders- Streamlined exchange and returns processes- Provided continuous improvement to Shop DECA website

- Facilitate relationship between marketing and merchandising teams to bring supplier programs to life- Build and streamline efficient processes for price and product promotions- Work cross-functionally to develop, vet, and launch price and product promotions- Manage complex and overlapping creative timelines and reporting on project progress

• Lead promotional merchandising display planning• Develop monthly merchandising direction end-to-end for all signage setting in stores each month• Handle store issues regarding missing signs, execution issues, and conflicting merchandising priorities• Analyze previous display performance and execution• Report to executive leadership team on display sales data to guide future display planning• Work alongside the creative and merchandising teams to develop assets to support new product and brand launches• Coordinate signage and display needs with vendors outside of the Total Wine & More organization• Manage inventory related to merchandising displays• Completed 8 week Emerging Leaders course• WSET® Level 2 Award in Wines

-Gained "Sales Captain"​ title, November 2014 -Duties include assisting team members with sales techniques, overcoming objectives, and completing a weekly spreadsheet of the team's sales-Awarded "Top Performer"​ by Ridgid Power Tools, February 2015-Gained "Team Captain" title, June 2015 -Train new team members and assist and support team members with all questions, problems, and projects-Awarded 1st place for sales in Outdoor Cordless Products for multi-store reps in Mid-Atlantic division

-Finished 99th out of 600 sales interns-Sold $22,310 in print, online, and mobile advertising (average $12,000-$15,000)-Averaged 28 sales calls per day-Team achieved 101.2% of our goal-Team increased sales by $15,565 over last year-Extended duration of the internship by moving to Charlottesville to continue selling for two weeks-Sold $2,235 in two weeks in Charlottesville market

As a Sales Associate I have helped with 3 textbook return and purchase rushes. I also assist with store upkeep and help customers make clothing and class material purchases.

Assisted guests with food and beverage purchases, and served themResponsible for ensuring complete customer satisfaction and resolving customer complaints, with or without the help of a supervisor or managerConsistently was among the highest daily sales of all Servers at the Café, with personal sales up to and sometimes exceeding 20% of our daily revenue on a team of up to 10 servers per day

As a Hostess I took reservations, handled guest complaints, and sat guests at their tables. I was promoted to Server, where I was given additional responsibilities to serve and take care of my tables, as well as handle customer complaints. Finally, I accepted a position as Head Hostess, and led and trained 3 other hostesses for a period of 3 months.Managed a team of hostessesOffered beverage pairings for food, took guests’ orders, and served themHelped maintain the cleanliness of my station and communal stations

Assisted customers with clothing purchasing decisions