Rachel Farley Email and Phone Number

Data, Digital and Technology Lead for Takeda's Patient and Market Access (PAMA) in the USBU, encompassing Patient Services, Customer Care, Patient Engagement and Market Access.

Executed strategic and high priority initiatives for Cengage's Service Experience team spanning digital and call center operations. Provide decision support through data analysis and responsible for presenting those considerations and results along with key recommendations to relevant C-level stakeholders.

Managed a variety of complex interactive engagements that spanned digital and print for a range of clients and industries. Analyzed project requirements and scoped campaigns to develop detailed project plans and budgets that met the client’s need while furthering the agencies vision for growth and innovation. Managed a large and diverse team of local, geographically diverse onshore, as well as offshore resources across creative, UX, development, technology, content and marketing strategy, analytics, production, UAT, QA, and legal tracks.Project Experience: • Full website redesign• Scrum• iOS app development• Product innovation• Online Advertisement (OLA)• Microsite design and development• Webpage design and development• Analytics• Long & short-term tech support and enhancements• PrintIndustries: • Automotive• Healthcare• Financial• Insurance• Technology• Nonprofit• Retail/eCommerce for both B2B and B2C