Rachel Blakeburn Email & Phone Number

United Kingdom

Cambridge, England, United Kingdom

Cambridge, United Kingdom

*Managing the publishing focussed global marketing strategy. *Running a wide range of campaigns, including; journal launches, engaging newsletters, creating customer focussed web pages and onboarding projects, and outward reaching communications campaigns such as celebrating ‘100 women of chemistry’. *Briefing and overseeing copy, production of print materials, social media activity, web optimisation, email and content creation. *Mentor and reporting responsibilities for a Marketing Executive and a Marketing Coordinator.*Adapting to target a wide range of audiences in different global regions and at differing career stages, from undergraduates through to high-profile established researchers and librarians. *Influencing process change to improve campaign processes and performance after two major restructures.*Extensive knowledge of marketing and communications channels and their appropriateness to meet objectives within budget.*Creating evidence based SMART objectives and assessing the success of campaigns – reporting the results to key stakeholders.*Managing exhibition stands and representing the organisation, meeting with our audiences and competitors to gain insights and intelligence.

Cambridge, United Kingdom

* Developing and optimising audience focused marketing strategies, budgets and campaigns* Creating detailed marketing plans and overseeing the implementation campaigns* Creating evidence based KPI’s and assessing results of all activities* Undertaking market research to support campaigns and identify new opportunities* Recommending marketing campaign budgets and monitoring overall expenditure* Working closely with internal stakeholders to understand their products, services and strategies* Developing marketing messages and materials that are accurate, persuasive, and engaging

Cambridge, United Kingdom

* Creating and updating marketing collateral including; writing copy, sourcing images and liaising with the design team to ensure high-quality materials are produced within the budget and deadline set* Creating, updating and optimising web pages* PPC advertising* Social media* Google analytics* Advertising

Cambridge, United Kingdom

Cim Professional Certificate In Marketing, Marketing

Bsc Psychology, Psychology, 2.1

Education record

Professional Marketing Qualification