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Dynamic leader of B2B global customer engagement and demand generation strategy to build and accelerate pipeline. Specializing in Public Sector marketing and channel strategy.
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Dailypay
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Leader Public Sector MarketingDailypay, Inc. Feb 2024 - PresentNew York, New York, Us -
Leader Global Integrated Marketing Customer JourneysCisco Mar 2023 - Feb 2024San Jose, Ca, UsResponsible for a team that manages strategic global customer journeys, demand generation strategy and campaigns for Cisco's cloud and networking solutions. -
Marketing Manager, Global Integrated Marketing CampaignsCisco Jan 2019 - Mar 2023San Jose, Ca, UsResponsible for strategic global customer journeys, demand generation strategy and campaigns for Cisco's cloud and networking solutions.
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Sr. Marketing Manager, Audience EngagementVmware Jan 2018 - Dec 2018Palo Alto, Ca, UsResponsible for the audience engagement strategy and marketing program development for Director and IT Practitioner audiences in North America. Heavy focus on mapping the marketing engagement strategy to audience personas and purchasing cycle in order to build and accelerate pipeline throughout the entire marketing funnel. Oversee team responsible for execution of marketing engagement programs. -
Sr. Marketing Manager, Engagement MarketingVmware Jul 2015 - Jan 2018Palo Alto, Ca, UsResponsible for the strategy and management of regional events to support demand creation and pipeline acceleration for Americas Field Sales organizations.
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Senior Field Marketing Manager, Public SectorVmware Jul 2014 - Jul 2015Palo Alto, Ca, UsResponsible for supporting the sales teams through integrated marketing plans, with heavy emphasis on demand generation and customer engagement strategies that help the teams meet and exceed revenue goals. I lead the development and execution of live and digital marketing programs including technical events, large-scale conferences, and full-scope digital marketing campaigns. I led event planning for VMware’s marquis Public Sector events and developed a repeatable hands-on lab event series that was later launched for the entire North American team.
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Federal Field Marketing ManagerVmware Jan 2012 - Jul 2014Palo Alto, Ca, Us
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Marketing LeadMorganfranklin Corporation Jun 2011 - Jan 2012Mclean, Va, UsDeveloped and managed all corporate live and virtual events, tradeshows, executive programs, strategic marketing plans and campaigns for MorganFranklin’s Financial Management, Performance Improvement, and National Security Solutions business units. Responsible for advising on government marketing best practices and recommendations across the company, in addition to providing support in the areas of online reporting analysis, copywriting and SEO support. -
Marketing ManagerCarahsoft Technology Corp. Feb 2011 - Jun 2011Reston, Virginia, UsResponsible for the management of three client marketing teams with a staff of 7-8, including marketing team leaders, marketing coordinators and interns. Developed and managed a full event schedule, including the annual partner golf tournament, customer conferences, virtual seminars and employee appreciation events, while managing productivity of marketing plans and ensuring sales and marketing goals were aligned. Oversaw allocation of over $1M in annual marketing development funds. -
Senior Marketing CoordinatorCarahsoft Technology Corp. Jan 2008 - Feb 2011Reston, Virginia, Us
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Marketing CoordinatorCarahsoft Technology Corp. Oct 2006 - Dec 2008Reston, Virginia, Us
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Gymnastics Team CoachTuscaloosa Tumbling Tides 2001 - 2006
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Marketing InternAlabama Sports Festival Mar 2004 - Aug 2004Marketing/Communications intern for the Alabama Sports Festival, a non-profit organization, during the Spring and Summer of 2004. Responsible for the design and planning of many marketing and promotional projects in relation to the Alabama State Games. Assisted in media events and event production of the Alabama State Games. Final project was to assist the Communications Director in developing a presentation to be given to a prospective sponsor company.
Rachel Brightbill Skills
Rachel Brightbill Education Details
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The University Of AlabamaAdvertising -
The George Washington UniversityMeeting And Event Planning
Frequently Asked Questions about Rachel Brightbill
What company does Rachel Brightbill work for?
Rachel Brightbill works for Dailypay
What is Rachel Brightbill's role at the current company?
Rachel Brightbill's current role is Audience Engagement & Demand Gen Leader.
What is Rachel Brightbill's email address?
Rachel Brightbill's email address is rb****@****are.com
What is Rachel Brightbill's direct phone number?
Rachel Brightbill's direct phone number is +157137*****
What schools did Rachel Brightbill attend?
Rachel Brightbill attended The University Of Alabama, The George Washington University.
What are some of Rachel Brightbill's interests?
Rachel Brightbill has interest in Children.
What skills is Rachel Brightbill known for?
Rachel Brightbill has skills like Event Management, Pipeline Development, Event Planning, Marketing, Customer Engagement, Marketing Strategy, Email Marketing, Event Marketing Strategy, Marketing Communications, Leadership, Google Analytics, Adobe Creative Suite.
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