Rachel Carleton Email & Phone Number

New York, United States

• As Delivery Lead for the Content & Creative team, manage the activities of diverse team members to consistently meet or surpass project objectives and deadlines in alignment with strategic goals.
• Coordinate with client teams to analyze project needs across portfolios and plan efficient use of team resources.
• Lead the execution of all design projects, streamlining processes for brand alignment, workflow efficiency, and comprehensive file storage while maintaining strict adherence to FEMA branding.
• Manage part-time designers and external print and translation vendors, overseeing the production of digital, print, and video assets.
• Develop and implement SOPs for efficient project management.
• Oversee annual performance reviews, goal setting activities, and onboarding processes for team members, encouraging personal and professional development.

Washington D.C. Metro Area

• Provided graphic design, photo editing, and web development services to companies in need of long-term or project-based assistance, quickly conforming to brand standards.
• Produced web-based Annual Report for CRDF Global, collaborating with multiple departments and producing an online, easy-to-read version of the report.

Washington, District Of Columbia

• Managed all client accounts, providing marketing services from event promotion to print and digital media production, ensuring complete satisfaction in our work and their experience.
• Directed end-to-end brand design for monthly ‘District Home Magazine’ publication and served as primary client point of contact, refining editorial and sales strategy.
• Managed and mentored a graphic design team and rotating intern staff, fostering individual ownership and ensuring efficient project completion.
• Streamlined company processes; updated database and communication procedures to create more efficient day-to-day company function and sustainable long-term organizational practices.
• Strengthened digital brand presence by refining social media strategies, updating company best practices for all social media engagement based on performance metrics.
• Developed and maintained company and client websites using Wix and Squarespace, focusing on engaging user experience (UX).

• Designed company logos and style guides, developing branding guidelines for future use.
• Provided design and technical assistance with print ready file preparation.
• Created print and digital collateral, including wedding invitations and decor.

Auburn, NY

• Produced 80-page season playbill, including content generation, layout, editing, and ad sales, increasing ad revenues year-over-year and achieving the highest profit margin in company history.
• Worked closely with Development team to produce fundraising collateral and donor event marketing materials.
• Led the design and development of print and digital advertising materials, and managed content and strategy for company social media accounts and email marketing.
• Negotiated ad buys with newspaper, magazine, and online advertising partners.
• Collaborated closely with executive team and external agencies to shape and execute effective marketing strategies.
• Directed and proofed work from outside graphic designers, web designers, and print production specialists.

Greater Denver Area

• Interim position.
• Coordinated project schedule for a team of designers.
• Oversaw review and copyediting of projects throughout all stages of the design process.
• Served as client liaison, presenting design concepts and project drafts for approval.
• Researched, wrote copy, and concepted designs for various projects.
• Maintained studio’s social media and blog.

Ithaca, New York Area

Collaborated with student and professional staff to provide support to 300+ residents in a first-year student community; planned regular social, cultural, and educational events based on community needs and a limited budget; lead, developed, and participated in regular staff development sessions.

Ithaca, New York Area

Allocated $5M programming fund; planned large-scale trips and events for 900+ high school residents; supervised student staff in planning and putting on weekly programs and events; designed and edited student Yearbook while overseeing student photographers and writers.

Ithaca, New York Area

Assisted Residence Hall Director with administrative tasks; conducted interviews for student and professional staff recruitment; managed program budget for residential community and faculty advisors.

Greater Denver Area

Scheduled daily project tasks for a team of designers; reviewed and proofed projects through all stages of the design process; concepted, researched, comped, and wrote copy for various projects; developed a comprehensive social media plan with short- and long-term goals for the studio’s online presence.

Farmington, NY

Calculated company's monthly energy use across all infrastructure; researched energy saving techniques; planned efforts to reduce company's energy consumption.