COO for consumer bank technology Lead annual planning, book of work prioritization, agile product delivery, business management functions

COO for technology for Retail Services and Partnerships lines of business

Led strategic and technical integration of fintechs and startups into Citi Consumer Bank. Developed new product constructs, value propositions, and partnerships across retail banking, lending, wealth management, cards. Partnered with Citi Ventures on innovation strategies benefiting venture investments and startup commercialization.

Led teams responsible for creating the future of consumer banking for Citi.

Led teams designing, building, and launching mobile and digital products. Led Citi’s global customer co-creation programs and communities, including Canvas. https://www.bankrate.com/banking/citi-canvas-beta-testing-community-to-help-shape-banking/Ran Citi's Design Thinking program.

Built digital experiences on citi.com in the US and APAC, and launched dozens of new features in the Citi Mobile App

Received Direct Marketing News 40 Under 40 award, September 2015 Led budgeting and strategic planning process for global marketing and sales teamLed change management and organizational learning & development program teams, as well as Program Management office Managed digital communications for Marketing & Sales function (internal)

Created function including hiring team, defining operations, creating products and developing sales materials. Led team that built eCommerce platforms and developed customer experience and digital marketing strategies for eBay inc. including eBay marketplace, PayPal, StubHub, and Magento. Built SMB financial services eCommerce program with Wells Fargo.Published articles on eBay Commersations: What is Commerce Strategy? http://bit.ly/1kWrJJNSoup, Sandwich & Shoppinghttp://bit.ly/1KP0Y8PCash In on Black Friday: Best Practices to Maximize Your Return on Emailhttp://bit.ly/1F2UW42

Major: Entrepreneurial Management & OperationsHead of Wharton Business Technology Conference

MBA marketing intern with Starwood Preferred Guest member loyalty program. Developed recommendations to enhance SPG digital customer experience, informed by digital research studies.

Redesigned global marketing strategy for UPS and launched its new “We Heart Logistics” campaign in 56 markets, predominantly in Asia, Europe and Americas. Campaign included advertising, digital and relationship marketing programs. Created multi-channel digital strategy and communications plan to reactivate lapsed Unilever brand customers.

•Analyzed statistical models and customer databases to develop segmentation and communications strategy targeting more than 165,000 financial advisors. Recommendation was used for company-wide marketing strategies at iShares•Managed strategic analysis, designed and conducted market research, facilitated partner negotiations and performed branding analysis to develop go-to-market strategy for DuPont’s new trans fat-free commercial soybean oil, plenish. First opportunity to work with DuPont's agricultural unit garnered $M+ request to develop launch creative •Designed digital knowledge sharing system and processes for Marketing Strategy practice; was only non-director selected to lead a department task force to improve Ogilvy Consulting’s operations

•Designed first influencer strategy in small business division history by partnering with executives at start-up Meetup.com to develop a program built on target insights. Program was featured in Advertising Age and The New York Times. Conducted discovery research in field with dozens of Meetup hosts and participants. •Re-defined communication strategies for eleven segments representing 2.5M American Express cardmembers to migrate from a product- to customer-centric organization. Led to incremental $1.5M in creative and strategy feesClients: American Express OPEN, DuPont, Unilever, Clear Card

Crafted launch strategies for four new industry verticals after developing prioritization method / quantitative and qualitative opportunity assessment. Led customer research initiative, from recruiting participants to conducting in-depth interviews and analyzing results. American Express submitted this proprietary vertical marketing research process for Intellectual Property patent•Developed and managed 2 co-marketing partnership programs between American Express OPEN and event planning companies BizBash and Event Solutions to acquire new cardmembers. Activities ranged from program managing partnership to writing advertising copy. Programs considered most successful partnerships (in terms of acquisition results) at time of execution.Designed and executed market research for American Express spanning strategy and operations (recruit + in-depth interviews + appreciation management + analysis)

•One of 14 hired from pool of 800 to rotate through Finance, Interactive Project Management, Strategic Planning, Traffic and Production departments. First associate hired into Marketing Strategy practice •Managed development of award-winning Flash website and 20 rich media banners for IBM Software Graduate of Account Management Training Program, December 2005. Team won Account Management Training Program case study.