Rachel Cheyfitz

Rachel Cheyfitz Email and Phone Number

Director of Product Marketing @ Visual Layer
Tel Aviv District, Israel
Rachel Cheyfitz's Location
Tel Aviv District, Israel, Israel
Rachel Cheyfitz's Contact Details
About Rachel Cheyfitz

📢 “Great marketing doesn't just tell a story — it turns complexity into clarity and strategy into action.”With 15+ years leading Product Marketing, Product Documentation, Brand Strategy, and Corporate Communications, I help companies turn complexity into simplicity. I'm passionate about crafting value propositions, enabling partners, and driving adoption in B2B and B2D environments within high-growth sectors like cybersecurity, cloud-native SaaS, AI/ML, and automation.I’ve contributed to companies like Coro, Comeet, Snyk, Lightrun, Alcide, and Cisco, where I launched initiatives, developed compelling narratives, and supported evangelist efforts to boost visibility and product adoption. Each role sharpened my skills in technical storytelling, process optimization, and GTM strategy.At Coro, I spearheaded high-impact, scalable growth initiatives spanning GTM strategy, product launches, partner enablement, and technical documentation. I optimized key business processes, improved operational efficiency, and implemented best-in-class tools for marketing automation, partner enablement, and campaign execution. I also drove analyst relations, webinars, and events, ensuring messaging resonated with technical audiences, stakeholders, and partners.🚀 Core Strengths & Key Achievements• Business Process Optimization: Streamlining workflows to boost efficiency and scalability.• Tool Selection & Implementation: Deploying best-in-class marketing, productivity, and automation tools.• Product & Technical Documentation: Turning complex details into user-friendly resources.• Go-to-Market: Driving launches that meet market needs and accelerate adoption.• Technical Storytelling: Crafting narratives that resonate with SMEs, partners, and executives.• Partner Enablement: Building resources that empower partners to drive growth.• Corporate Marketing: Building brand credibility, driving thought leadership, and leading webinars, workshops, and industry events.🎯 What Sets Me Apart?I simplify complexity and scale operational excellence. I thrive when collaborating with technical teams and driving cross-functional alignment. I’m at my best leading GTM launches, positioning refreshes, or process overhauls — all while supporting growth at scale.👐🏾 Currently Exploring New OpportunitiesI’m seeking my next opportunity to make an impact. Whether it’s a full-time role or a fractional engagement, I’m eager to partner with those looking to accelerate growth, optimize processes, and define strategies.Let’s connect ✨ and explore how I can support your growth journey.

Rachel Cheyfitz's Current Company Details
Visual Layer

Visual Layer

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Director of Product Marketing
Tel Aviv District, Israel
Website:
visual-layer.com
Employees:
31
Rachel Cheyfitz Work Experience Details
  • Visual Layer
    Director Of Product Marketing
    Visual Layer
    Tel Aviv District, Israel
  • Cheyfitz | Contentabl
    Fractional Product Marketing, Content And Technical Documentation
    Cheyfitz | Contentabl Mar 2020 - Present
    Content Strategy & Development: Created technical documentation, white papers, case studies, solution briefs, and go-to-market (GTM) content to support product launches and customer engagement.GTM Strategy & Competitive Positioning: Developed product narratives, competitive messaging, and launch materials that drive awareness and adoption.Stakeholder Collaboration: Built strong relationships with internal teams, key stakeholders, and clients to gather insights, refine messaging, and align GTM efforts with business objectives.Custom Client Engagements: Delivered tailored advisory and content development services to a range of clients, including Comeet, Alcide, Hysolate, Lightrun, XMCyber, Reco, Algosec, Akeyless, Pentera, Portshift, and ionir.Product & Technical Documentation: Authored user guides, API documentation, and technical support content that balances technical depth with user clarity.Storytelling & Messaging Workshops: Led storytelling workshops for internal teams and clients, enabling them to craft more engaging, impactful messaging.Adapting to Market Trends: Adapted GTM strategies to evolving market conditions, ensuring smooth product launches and cross-industry engagement.End-to-End Content Creation: Supported content creation across multiple formats — from product announcements to thought leadership articles — to position brands as industry leaders.I bring a blend of creativity, technical acumen, and business strategy to every project, ensuring content is clear, actionable, and aligned with broader company goals. Whether you need a GTM strategy, technical documentation, or compelling thought leadership — I’m here to help.Looking to upscale your product content, messaging, or marketing strategy? Let’s connect!
  • Coro
    Director Of Corporate & Product Marketing | Gtm Strategy, Brand Leadership, Product Content
    Coro Mar 2024 - Dec 2024
    Chicago, Illinois, Us
    I drove brand authority, product adoption, and GTM strategy alignment. By bridging technical precision with value-driven messaging, I positioned Coro as a cybersecurity leader. Key Contributions & AchievementsGTM Leadership: Orchestrated strategies for new launches, driving alignment and accelerating time-to-market and revenue growth. Developed battlecards and training materials, enabling teams to clearly understand value, leading to higher sales engagement.Product Positioning & Messaging: Crafted value-driven messaging that defined Coro’s target market, resulting in faster qualification and more effective targeting for commercial-facing teams.Corporate Brand Strategy: Elevated brand presence through consistent messaging, thought leadership, and strategic alignment, resulting in increased social media engagement and overall awareness.Analyst Relations: Oversaw relationship management with key analysts, including Gartner, Canalys, and Omdia, leading to Coro’s inclusion in high-impact industry reports.Webinars & Events: Produced webinars, live events, and panels, establishing Coro as an industry thought leader and resulting in a 300% increase in lead generation.Technical Content: Translated technical concepts into hundreds of pages of user-friendly product documentation and resources for customers, partners and commercial-facing teams.Partner Enablement: Created enablement materials and guided partners in developing clear value propositions, driving stronger engagement and co-marketing opportunities.Cross-Functional Leadership: Worked closely acros teams to align on messaging, initiatives, and product launches, leading to faster execution and improved internal communication.Key Impact- Increased adoption through differentiated messaging and a strong GTM framework.- Positioned Coro as thought leader through analyst recognition, webinars, & industry events.- Streamlined GTM, improving cross-functional alignment and reducing time-to-market.
  • Coro
    Director Of Product Marketing | Gtm Leadership, Product Positioning, Technical Content
    Coro Aug 2022 - Mar 2024
    Chicago, Illinois, Us
    GTM Leadership: Orchestrated strategies for new product launches and rollouts, driving cross-functional alignment and impactful releases.Product Positioning & Messaging: Crafted value-driven positioning that differentiated Coro in a competitive cybersecurity market.Technical Content: Simplified technical concepts into user-friendly documentation, customer enablement materials, and marketing content.Internal Enablement: Created competitive battlecards and training materials, enabling teams to better communicate value propositions.Partner Marketing: Co-created marketing materials, events, and campaigns to boost partner-driven growth and product visibility.Cross-Functional Leadership: Collaborated with Product, Sales, and Customer Success teams to align messaging, GTM initiatives, and campaign execution.ImpactSpearheaded the implementation of the GTM framework and led the development of Ideal Customer and Partner Profiles at Coro in Tel Aviv, Israel.Built a team of product marketers and technical writers to drive strategic platform implementation for seamless product launch delivery.Established the first product documentation and developer portal infrastructure to support companies in achieving an excellent security posture at a low cost.
  • Lytx, Inc.
    Head Of Product Marketing | Product Marketing Leadership, Product Content, Partner Enablement
    Lytx, Inc. May 2021 - Aug 2022
    San Diego, Ca, Us
    Go-to-Market (GTM) Leadership: Spearheaded GTM strategy for new product launches and feature updates, collaborating with Product, Sales, and CS teams to ensure smooth rollouts and strong adoption.Product Messaging & Positioning: Translated technical product capabilities into clear, customer-centric messaging that resonated with fleet managers, operations teams, and executive decision-makers.Product & Technical Documentation: Overhauled user guides, technical manuals, and support documentation to improve clarity and accessibility for a wide range of stakeholders.Internal Enablement: Equipped sales and customer success teams with tailored resources, including product playbooks, feature FAQs, and competitive talking points.Customer-Centric Content: Crafted compelling customer success stories, case studies, and thought leadership pieces to strengthen brand trust and credibility.Competitive Analysis & Differentiation: Conducted competitive analysis to refine positioning and ensure Lytx’s unique value propositions stood out in the market.Cross-Functional Collaboration: Partnered with internal stakeholders to align product marketing initiatives with business objectives, customer pain points, and industry trends.By merging Product Marketing with Product Documentation, I ensured that customer-facing content was as clear, actionable, and user-friendly as the product itself. From supporting feature rollouts to enabling internal teams, I played a pivotal role in bridging technical precision with market relevance, driving stronger product adoption and customer engagement.Impact. Alignment. Clarity. This is the approach I brought to Lytx and continue to bring to every role I take on.
  • Lytx, Inc.
    Fractional Founding Documentation Manager | Documentation, Technical Writing, Content Strategy
    Lytx, Inc. Nov 2020 - May 2021
    San Diego, Ca, Us
    Technical Documentation: Created comprehensive user guides, API documentation, and technical manuals to support product adoption and self-service enablement.Content Strategy: Developed a cohesive documentation strategy, ensuring consistency in tone, structure, and clarity across all product materials.Cross-Functional Collaboration: Worked with Product, Engineering, and Customer Success teams to gather technical insights and ensure documentation aligned with product capabilities and customer needs.Process Improvement: Streamlined the documentation process, introducing best practices and templates to improve efficiency, reduce turnaround times, and maintain version control.User-Centric Approach: Translated complex technical concepts into clear, user-friendly materials tailored to both technical and non-technical audiences.Knowledge Base Development: Built and maintained a central knowledge base, ensuring up-to-date, accessible information for internal teams and end users.Tool & System Management: Utilized tools like Confluence, GitHub, and knowledge management platforms to manage documentation workflows and updates.Release Support: Aligned documentation with product release cycles, ensuring timely updates to support new features and functionality.Continuous Feedback Loop: Incorporated user feedback to improve documentation, reduce support inquiries, and enhance the customer experience.
  • Lightrun
    Founding Product Marketing Manager | Gtm Strategy, Messaging, Developer Enablement
    Lightrun Jan 2021 - May 2021
    New York, Ny, Us
    - Implementation of internal knowledge tool + system/structure- Roll out of product marketing and content development processes- Vendor management for design and web maintenance- Collaboration with PR firm for product announcements- Integrations with Slack- Creation and documentation of GTM tiers- Update of entire website look & feel - Planning and mapping entire site plan- Creation of additional product pages- Writing and publication of entire tech documentation from scratch - Creation and publication of new solution briefs and datasheets- Assistance in forming and rolling out updated messaging- Launch of first major release
  • Firebolt
    Founding Documentation Ic | Product Documentation, Technical Writing, Content Strategy
    Firebolt Jun 2020 - Sep 2020
    Kirkland, Washington, Us
    Technical Documentation: Created comprehensive technical docs to support product adoption.User-Centric Approach: Translated complex technical concepts into clear, user-friendly materials tailored to both technical and non-technical audiences.Knowledge Base Development: Built and maintained a central knowledge base, ensuring up-to-date, accessible information for internal teams and end users.Tool & System Management: Utilized tools like Confluence, GitHub, and knowledge management platforms to manage documentation workflows and updates.
  • Snyk
    Founding Documentation Ic | Product Content, Developer Enablement, Product Marketing Content
    Snyk Jan 2019 - Apr 2020
    Boston, Massachusetts, Us
    *Scale for hyper-growth by implementing processes across the organization, supporting employee onboarding, training in writing skills, templates and company branding aspects related to technical content*Work in a fully CI/CD agile environment; understand and work with open source repositories and registries such as GitHub, GitLab, Bitbucket, Artifactory, Eclipse and more.*Deeply understand the developers' workflow while also understanding the business and use cases for any product*Plan, execute, write and manage full technical content scope: videos, online documentation, printable information, onboarding materials for internal and external stakeholders/clients*Communicate with and understand customer's and their needs; implement document improvements accordingly and determine next steps and strategy based on data-driven analytics*Focus on readability and accessibility*Implement and oversee information architecture and related tools - authoring, publishing, storing, collaborating (full understanding of all options and implementations including single sourcing, DITA methodology, DocBook and docs as code)*Collaborate in rolling out and onboarding of content-related/overlapping projects: researching central repositories; rolling out processes across groups*Collaborate across a variety of information platforms: Intercom, Salesforce, Zendesk, Hubspot, WordPress, Paligo*Communicate and work effectively with internal tools - both familiar and the more modern/newer: Slack, Notion, Jira, spreadsheets, ProductPlan, kanban tools, Google Analytics, Chario, SurveyMonkey and more*Edit HTML, CSS and JavaScript and overall, independently troubleshoot for advanced tooling challenges*Provide deep dedicated copyediting services *Contribute to related security research reports with research contributions, writing and copyediting etc.*Write technical blogs
  • Cisco
    Security Division Senior Technical Writer | Product Content, Technical Writing
    Cisco Feb 2016 - Jan 2019
    San Jose, Ca, Us
    Plan research and write highly technical user administrator installation configuration upgrade release and API documentation. I accompany multiple scrums simultaneously through full life cycles, consulting with all lead stakeholders, and based on research and meetings, I recommend scope, medium and approach, ultimately delivering clear and highly accurate documents on time and in coordination with software releases.
  • Netformx
    Documentation Manager
    Netformx Jan 2014 - Jan 2016
    San Jose, Ca, Us
    Creating and editing internal communications materials – emails, newsletters, portal content, etc.Creating marketing material Managing outsource personnel Leading and creating documentation management methodologies Creating scope, writing and editing content for user guides, installation guides, release notes, and online help
  • Amdocs
    Senior Technical Writer
    Amdocs Mar 2011 - Jan 2013
    Chesterfield, Mo, Us
    Detailed Design, Interface documents, User GuidesBid proposal managementBrochuresNewslettersWeb contentTraining materials
  • Synerion Systems Ltd.
    Senior Technical Writer
    Synerion Systems Ltd. Aug 2009 - Jan 2011
    Tel-Aviv, Il
    User guides, installation guides, release notes, and moreBrochuresNewslettersWeb contentTraining material VBALed the transition to DITA using FMx and Framemaker.Manage and prioritize team tasksWrite manuals from scratch: user guides, installation, implementation, release notes, etc.Edit ongoing documentationWrite online helpTranslate Hebrew to EnglishEdit training materialProgram in VBA for Excel and Word
  • Amdocs
    Technical Writer
    Amdocs Nov 2003 - Oct 2008
    Chesterfield, Mo, Us
    Taking minutes at DFD, DPD sessions and marketing sessionsEditing technical documentation at all stagesProducing documentation and presentations at all stagesLight graphics workProvide training to SMEs and Technical Writers on documentation and archiving tools
  • Motorola
    Technical Writer
    Motorola 2000 - 2002
    Chicago, Illinois, Us
    User guides and online help
  • Multimedia K.I.D.
    Writer
    Multimedia K.I.D. 1999 - 2000
    User guides and training

Rachel Cheyfitz Skills

Technical Writing Technical Documentation Framemaker Online Help Integration Editing Writing Training Content Management Web Content Public Speaking Agile Methodologies Translation Content Development Documentation Technical Communication Hebrew User Experience Html Snagit Dita Release Notes Business Requirements Requirements Gathering Crm Web Content Writing Visio Design Specifications Information Engineering Single Sourcing Writing Skills Quality Assurance Project Management User Experience Software Development Life Cycle Active Directory Microsoft Office Management Video Scripts Customer Experience Analysis Devops Devsecops Team Management Open Source Platforms Open Source Integration Git Marketing Communications Blogging Continuous Integration And Continuous Delivery Research

Rachel Cheyfitz Education Details

  • University Of Chicago
    University Of Chicago
    Humanities
  • University Of Liverpool
    University Of Liverpool
    Teaching English As A Foreign Language

Frequently Asked Questions about Rachel Cheyfitz

What company does Rachel Cheyfitz work for?

Rachel Cheyfitz works for Visual Layer

What is Rachel Cheyfitz's role at the current company?

Rachel Cheyfitz's current role is Director of Product Marketing.

What is Rachel Cheyfitz's email address?

Rachel Cheyfitz's email address is ra****@****ocs.com

What schools did Rachel Cheyfitz attend?

Rachel Cheyfitz attended University Of Chicago, University Of Liverpool.

What are some of Rachel Cheyfitz's interests?

Rachel Cheyfitz has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Poverty Alleviation, Human Rights, Health.

What skills is Rachel Cheyfitz known for?

Rachel Cheyfitz has skills like Technical Writing, Technical Documentation, Framemaker, Online Help, Integration, Editing, Writing, Training, Content Management, Web Content, Public Speaking, Agile Methodologies.

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