Rockford Country Club, founded in 1899, is Rockford’s Traditional Country Club. Over 300 member families enjoy amenities including a challenging 18-hole golf course, elegant club house, swimming pool and outstanding dining and banquet facilities supported by two kitchens, all located on the historic Rock River. Total food and beverage revenue of the club is $1.42 million. As Membership and Communications Director, I oversee marketing, branding and sales initiatives including working with the Club Board of Governors and General Manager to generate interest for the club, programming and sales. Significant Contributions:• Demonstrate marketing success and innovative marketing programming (including digital, social media, website and mobile application engagement)• Partner with cross-functional colleagues in ensuring marketing is viewed as an indispensable resource in driving strong financial results, and inspiring cross-functional teams to think and act creatively.• Promote effective business relationships inside the industry and creating new relationships with local businesses. • Develop and implement marketing events and programming that drive awareness to the club and its amenities. • Communicate to members and prospective guests with target emails, creative graphic promotions, monthly newsletter and social media posts.• Develop and implement member orientation and integration process with 85% retention rate (subscribing to year two of membership).• Serve as the direct point of contact for all members, providing detailed information on all member benefits, communications and opportunities.• Execute projects in a timely manner – ensured scope accuracy and compliance.• Integral part of the senior management team at the club.

Contracted with the Whitewater Innovation Center to assist in the management of content for the Center's website and social media platforms. I also further developed the SEO the Center's website through an improved website map with increased navigability.

In charge of Marketing the University of Wisconsin-Whitewater and its offerings to prospective clients through several strategic forms including tours of campus, social media, and video blogging.

Promoted the agency through it’s website and social media platforms, created the agency’s Pinterest account, identified needs of clients through personal interviews, planed three media tours and news conferences, acquired three new clients for the firm through a formal request for proposal process.

Managed company website and all social media platforms, generated weekly blog posts, wrote and submitted press releases, created and presented marketing and communications proposals.

Responsible for Public Relations of the Educational offerings of Lakeland Builders Association. Responsibilities include: Social Media Marketing, Management of Lakeland Builders Association Website, and Customer Service.