Rachel Parrish

Rachel Parrish Email and Phone Number

Award-Winning Publicist | Women's Sports Advocate | Hashtag Sports Creator of Color @ Rae Christine Agency
Rachel Parrish's Location
Chicago, Illinois, United States, United States
Rachel Parrish's Contact Details
About Rachel Parrish

I have a 15-year career in sports and entertainment communications and crisis management developing compelling storylines and campaigns for brands including the NBA, WNBA, State Farm, NBC Sports, Alli Sports, the NBA Retired Player's Association and the NWSL. I managed my own public image through the ultra-viral 'Green Dress Girl' culture-shifting moment, providing an opportunity to successfully "practice what I preach."Among many special experiences, my most memorable include: -Managing and growing the public persona 'Jake From State Farm'-Leading crisis communication and brand marketing efforts for the Chicago Red Stars professional women's sports organization through global crisis and unprecedented team sale-Leading the Chicago Red Star's first-ever international fan-marketing campaign with partner club in Wolfsburg, Germany-Living in the NBA Bubble during Covid-19 and supporting the 'Whole New Game' campaign-Working with Bucky Lasek, Ryan Sheckler, Theotis Beasley, Chad Kerley and many other athletes on The Dew Tour-Securing coverage and supporting live event media relations for a 2014 USOC Sochi Olympic Qualifying Event If you're interested in exploring your story, let's chat!

Rachel Parrish's Current Company Details
Rae Christine Agency

Rae Christine Agency

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Award-Winning Publicist | Women's Sports Advocate | Hashtag Sports Creator of Color
Rachel Parrish Work Experience Details
  • Rae Christine Agency
    Chief Executive Officer
    Rae Christine Agency Jan 2021 - Present
    Full-service integrated marketing and communications agency servicing athletes, entertainers, creators, professionals and small business owners.
  • Levy Restaurants
    Senior Director, Sports And Entertainment Brand Strategy
    Levy Restaurants Feb 2024 - Aug 2024
    Chicago, Il, Us
    Servicing clients in Sports and Entertainment, Cultural Attractions, Conventions
  • Levy Restaurants
    Senior Director, Brand Marketing And Communications
    Levy Restaurants Oct 2023 - Feb 2024
    Chicago, Il, Us
  • Chicago Red Stars
    Head Of Brand Marketing And Communications
    Chicago Red Stars Jan 2021 - Oct 2023
    Us
    • YOY increases under my leadership - 856.5% total net audience growth, 20% impressions, 55% engagements, 27.6% engagement rate per impression, set 3 new attendance records. •Led crisis comms response for Yates report and team sale and served as Club spokesperson• Executive Direct the club's brand strategy to deliver high-quality, on-trend content and advertising campaigns to generate revenue and increase ticket sales leading to the highest home opener attendance in recent club history. •Create 360 brand campaigns to increase top-of-funnel flow for core and casual fan conversion • Own department operations including budget, KPI setting, and managing a team of 10 employees•Own the creative direction ensuring all assets are within brand guidelines including brand marketing, partnership marketing, product, social media, and digital media campaigns• Own brand creative for major tentpole campaigns including Wednesday Addams inspired schedule reveal garnering 500K+ views on twitter, and 2023 Kit Reveal which earned more than 1M earned media impressions and named #1 kit NWSL reveal by ESPNW and Just Women's Sports.
  • National Basketball Association (Nba)
    Marketing Communications Manager
    National Basketball Association (Nba) Dec 2018 - Jan 2021
    New York, Ny, Us
    • Amplified NBA Lifestyle, Marketing, Diversity & Inclusion and Social Responsibility storylines and campaigns in regional and national entertainment outlets to drive awareness and tune-in among a global audience • Built and implemented communication plans designed to garner significant coverage and elevate brand profile among targeted audiences• Executed C-Suite corporate communications owning all aspects including media training, speech writing, and strategic counsel for external engagements• Oversaw on-site media relations for major national outlets including live hits, talent interviews, performances and content requests during marquee NBA, NBA 2K and WNBA events• Cultivated and disseminated crisis communications response in high-visibility, fast-evolving global environment
  • State Farm
    Social Media Marketing Specialist
    State Farm Dec 2015 - Apr 2017
    Bloomington, Illinois, Us
    • Created brand voice and executed State Farm’s proactive social media strategy for seasonal campaigns and Jake From State Farm public persona• Established celebrity/influencer relationships by identifying culturally relevant regional and national talent for sponsored events including Lollapalooza and Essence Festival• Published content and analyzed KPIs on native social platforms including Twitter, Facebook, Instagram, Pinterest and YouTube to provide actionable recommendations for campaign success• Managed annual proactive social media budget of $15M for digital ads, social campaigns and influencer partnerships
  • Nbc Sports Chicago
    Public Relations Coordinator
    Nbc Sports Chicago Dec 2012 - Feb 2014
    Chicago, Il, Us
    • Supported day-to-day and onsite public relations and media logistics for NBC branded events including The Dew Tour, Sochi 2014 Winter Olympic Trial, Redbull Signature Series & VANS U.S. Open of Surf• Secured coverage in national print, digital and broadcast outlets including USA Today, the New York Times, Men’s Journal and ESPN garnering more than 700 million media impressions• Drafted press releases, media advisories and partnership announcements for public release and coordinated high-level media and VIP access
  • Clear Channel Radio
    Entertainment Promotions Intern
    Clear Channel Radio May 2012 - Aug 2012
    New York, Ny, Us
    -Assisted the Vice President of Communication in the successful execution of the Clear Communities Annual Luncheon thanking businesses working with Clear Channel to better the community.-Provided support to on-air talent for 3 live broadcasts and two major concerts.-Aided in the management of tactical plans and execution for over 50 promotional events including: Chicago Paws Rock & Roll Half Marathon, 2012 Chicago Pride Parade, Chicago Gun Turn-in Day.-Assisted artists and managers with their on-site arrivals and professional requests.
  • Big Xii Council On Student Government
    Head Delegate/Public Relations Delegate
    Big Xii Council On Student Government Aug 2010 - Aug 2012
    -Selected as 1 of 6 student representatives for the University of Missouri.-Provided crises management and support on behalf of the Big XII Council for sensitive issues which arise across Big XII campuses-Utilized Avid and Final Cut Pro editing databases to create promotional council videos.
  • Delta Sigma Theta Sorority, Inc.
    Event Coordinator
    Delta Sigma Theta Sorority, Inc. Apr 2011 - May 2012
    Washington, D.C., Us
    -Successfully planned and executed Fire and Ice Social Fundraiser with 500+ in attendance and Delta after Dark Talent Show Extravaganza with 400+ in attendance.-Coordinated and secured sponsorships for first annual Red Carpet Affair- a benefit mocktail and fashion show in conjunction with the American Heart Association. -Coordinated and participated in over 20 community service events including "Operation Joplin"- a free all-inclusive service trip for 75 students to aide in recovery of Joplin Missouri after the devastating f-5 tornado.
  • University Of Missouri
    Athletic Strategic Communication Intern
    University Of Missouri Aug 2008 - Aug 2010
    Columbia, Mo, Us
    -Reported directly to Assistant Director of Strategic Communications -Conducted interviews, wrote stories and transcribed quotes for media release on behalf of Mizzou Athletics.-Wrote, edited and published 3 senior features in MU Tigers game-day program.-Worked alongside ESPN Game Day Live- MU Women’s Soccer Game ’08.
  • Nbc News
    Komu 8 Sports Digital Assistant
    Nbc News Aug 2008 - Aug 2010
    New York, Ny, Us
    -Utilized Avid Newscutter to upload, edit and transcribe sports packages onto KOMU 8 Sports homepage-Updated sports ticker for the 6 PM & 10 PM sports segments-Assisted lead sports anchors with pre-show preparations such as fact checking, pronunciations and score updates.-Produced content for Friday Night Football (FNF) - a high school football highlight segment produced by University of Missouri students.

Rachel Parrish Skills

Public Relations Social Media Event Planning Media Relations Press Releases Event Management Public Speaking Social Networking Social Media Marketing Editing Facebook Corporate Communications Leadership Advertising Sponsorship Customer Service Marketing Community Outreach Blogging Microsoft Office Management Fundraising Sports Brand Management Marketing Communications Strategic Communications Powerpoint Writing Personal Branding Corporate Branding Market Research Internal Communications Community Development Communication Final Cut Pro Video Cision Publicity Entertainment Copywriting Research Microsoft Word Digital Media Time Management Strategy Marketing Strategy Newsletters Nonprofits Interviews Microsoft Excel

Rachel Parrish Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Organizational Communication And Sociology
  • Roosevelt University
    Roosevelt University
    Integrated Marketing Communications
  • Neuqua Valley High School
    Neuqua Valley High School
    High School Diploma

Frequently Asked Questions about Rachel Parrish

What company does Rachel Parrish work for?

Rachel Parrish works for Rae Christine Agency

What is Rachel Parrish's role at the current company?

Rachel Parrish's current role is Award-Winning Publicist | Women's Sports Advocate | Hashtag Sports Creator of Color.

What is Rachel Parrish's email address?

Rachel Parrish's email address is rp****@****ars.com

What schools did Rachel Parrish attend?

Rachel Parrish attended University Of Missouri-Columbia, Roosevelt University, Neuqua Valley High School.

What are some of Rachel Parrish's interests?

Rachel Parrish has interest in Disaster And Humanitarian Relief.

What skills is Rachel Parrish known for?

Rachel Parrish has skills like Public Relations, Social Media, Event Planning, Media Relations, Press Releases, Event Management, Public Speaking, Social Networking, Social Media Marketing, Editing, Facebook, Corporate Communications.

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