Rachel Parrish Email & Phone Number

Full-service integrated marketing and communications agency servicing athletes, entertainers, creators, professionals and small business owners.

Chicago, Il, Us

Servicing clients in Sports and Entertainment, Cultural Attractions, Conventions

Chicago, Il, Us

Us

• YOY increases under my leadership - 856.5% total net audience growth, 20% impressions, 55% engagements, 27.6% engagement rate per impression, set 3 new attendance records. •Led crisis comms response for Yates report and team sale and served as Club spokesperson• Executive Direct the club's brand strategy to deliver high-quality, on-trend content and advertising campaigns to generate revenue and increase ticket sales leading to the highest home opener attendance in recent club history. •Create 360 brand campaigns to increase top-of-funnel flow for core and casual fan conversion • Own department operations including budget, KPI setting, and managing a team of 10 employees•Own the creative direction ensuring all assets are within brand guidelines including brand marketing, partnership marketing, product, social media, and digital media campaigns• Own brand creative for major tentpole campaigns including Wednesday Addams inspired schedule reveal garnering 500K+ views on twitter, and 2023 Kit Reveal which earned more than 1M earned media impressions and named #1 kit NWSL reveal by ESPNW and Just Women's Sports.

New York, Ny, Us

• Amplified NBA Lifestyle, Marketing, Diversity & Inclusion and Social Responsibility storylines and campaigns in regional and national entertainment outlets to drive awareness and tune-in among a global audience • Built and implemented communication plans designed to garner significant coverage and elevate brand profile among targeted audiences• Executed C-Suite corporate communications owning all aspects including media training, speech writing, and strategic counsel for external engagements• Oversaw on-site media relations for major national outlets including live hits, talent interviews, performances and content requests during marquee NBA, NBA 2K and WNBA events• Cultivated and disseminated crisis communications response in high-visibility, fast-evolving global environment

Bloomington, Illinois, Us

• Created brand voice and executed State Farm’s proactive social media strategy for seasonal campaigns and Jake From State Farm public persona• Established celebrity/influencer relationships by identifying culturally relevant regional and national talent for sponsored events including Lollapalooza and Essence Festival• Published content and analyzed KPIs on native social platforms including Twitter, Facebook, Instagram, Pinterest and YouTube to provide actionable recommendations for campaign success• Managed annual proactive social media budget of $15M for digital ads, social campaigns and influencer partnerships

Chicago, Il, Us

• Supported day-to-day and onsite public relations and media logistics for NBC branded events including The Dew Tour, Sochi 2014 Winter Olympic Trial, Redbull Signature Series & VANS U.S. Open of Surf• Secured coverage in national print, digital and broadcast outlets including USA Today, the New York Times, Men’s Journal and ESPN garnering more than 700 million media impressions• Drafted press releases, media advisories and partnership announcements for public release and coordinated high-level media and VIP access

New York, Ny, Us

-Assisted the Vice President of Communication in the successful execution of the Clear Communities Annual Luncheon thanking businesses working with Clear Channel to better the community.-Provided support to on-air talent for 3 live broadcasts and two major concerts.-Aided in the management of tactical plans and execution for over 50 promotional events including: Chicago Paws Rock & Roll Half Marathon, 2012 Chicago Pride Parade, Chicago Gun Turn-in Day.-Assisted artists and managers with their on-site arrivals and professional requests.

-Selected as 1 of 6 student representatives for the University of Missouri.-Provided crises management and support on behalf of the Big XII Council for sensitive issues which arise across Big XII campuses-Utilized Avid and Final Cut Pro editing databases to create promotional council videos.

Washington, D.C., Us

-Successfully planned and executed Fire and Ice Social Fundraiser with 500+ in attendance and Delta after Dark Talent Show Extravaganza with 400+ in attendance.-Coordinated and secured sponsorships for first annual Red Carpet Affair- a benefit mocktail and fashion show in conjunction with the American Heart Association. -Coordinated and participated in over 20 community service events including "Operation Joplin"- a free all-inclusive service trip for 75 students to aide in recovery of Joplin Missouri after the devastating f-5 tornado.

Columbia, Mo, Us

-Reported directly to Assistant Director of Strategic Communications -Conducted interviews, wrote stories and transcribed quotes for media release on behalf of Mizzou Athletics.-Wrote, edited and published 3 senior features in MU Tigers game-day program.-Worked alongside ESPN Game Day Live- MU Women’s Soccer Game ’08.

New York, Ny, Us

-Utilized Avid Newscutter to upload, edit and transcribe sports packages onto KOMU 8 Sports homepage-Updated sports ticker for the 6 PM & 10 PM sports segments-Assisted lead sports anchors with pre-show preparations such as fact checking, pronunciations and score updates.-Produced content for Friday Night Football (FNF) - a high school football highlight segment produced by University of Missouri students.

Bachelor Of Arts (B.A.), Organizational Communication And Sociology

Master Of Science - Ms, Integrated Marketing Communications

High School Diploma