Rachel Singleton Email & Phone Number

Austin, Texas, Us

I lead a team of 5 campaign managers and specialists responsible for ABM programming and campaign execution for our three solutions, utilizing targeted strategies to influence account opportunities and pipeline. I revamped our digital advertising campaigns, introduced efficient reporting, and collaborated with sales to advance opportunities. Additionally, I streamlined content production processes, building for scale and reducing production time.

Austin, Texas, Us

I continued to lead the strategy for multiple solutions--Social Media Management and Digital Contact Center-- while employing various tactics to exceed lead delivery goals and support high growth targets. Through focused content and strategic events, I improved qualified lead delivery to our sales development reps by over 50%. My role expanded to include Partner Marketing, where I fostered partnerships and drove initiatives, resulting in increased opportunities and pipeline influence from our activations. My collaboration with Sales and SDRs optimized lead handoff processes, and I spearheaded a process to increase paid search leads with product-focused content. Additionally, I utilized high-touch executive events to accelerate opportunities in partnership with sales.

Austin, Texas, Us

I led strategy and campaign programming for our Social Media Management and Community solutions, including high-performing content packages, third-party and hosted events, and other marketing activities driving toward marketing goals for increased MQLs. An internal campaign revamp boosted lead conversions and engagement. Collaborating with Business Development, I secured substantial MDF funding, generating hundreds of leads and millions in pipeline influence. I also managed a team of two Marketing Programs Coordinators for seamless project execution and content development.

Austin, Tx, Us

• Lead a high-performing team of 3 Client Success Specialists with $10M+ per year revenue delivery goals• Deliver meaningful results and recommendations on future campaigns as an expert in Spiceworks solutions• Identify opportunities to drive revenue and improve client results by monitoring progress against Team goals and projects• Provide coaching on issues and act as a point of escalation to Senior and Executive Leadership• Participate in weekly Revenue Team Leadership meetings regarding client campaign status and act as a conduit to improve team efficiency and prevent roadblocks

Austin, Tx, Us

• Developed, implemented and executed global digital advertising campaigns for strategic, enterprise accounts with up to $3.5M annual revenue• Provided optimizations and strategic guidance to meet client objectives based on detailed metrics, with a focus on ROI and demonstrating contract renewal value• Expanded relationships with multiple levels of stakeholders within the client organization• Collaborated with account team on complex, creative advertising strategies unique to business challenges• Coordinated with Sales and Product Delivery departments on campaign execution and development of best practices and procedures

• Managed a team of 9 direct reports, responsible for a portfolio of 1,200+ active accounts and less than 2.5% quarterly churn rate• Propelled successful adoption of new features across client base through client education and promotion, resulting in incremental revenue growth and a 27% increase in average deal size.• Partnered with Internal Product Team to define use case for updates to program features and internal reporting to measure team KPIs• Built a new growth and retention-based account management model measured against monthly targets and managed team through the transition for a successful implementation• 18% YoY growth across client base since October 2015

Westlake Hills, Texas, Us

• Worked closely with Business Development on new accounts, offering insight to grow the opportunity and task assignment for Client Success• Managed a portfolio of strategic client relationships of various stakeholders, up to the C level, providing 2-3x account growth YoY• Acted as point of escalation within the team for billing and account issues beyond the scope of SLA• Team lead on process and messaging for client updates, new market launches, and annual pricing change• Collaborated with sales managers on educational opportunities between clients and sales team

Westlake Hills, Texas, Us

• Cultivated and maintained key relationships with client base of over 800 accounts• Aided new client on-boarding process, focusing on correct internal setup for each profile and education of lead and billing procedures• Communicated program best practices while gaining a thorough understanding of clients' needs to ensure success and retention• Managed strategic accounts, including budget forecasting and tracking delivery to campaign completion• Resolved client issues outside of standard policies and procedures• Created content for new software product profiles• Identified opportunities to expand and up-sell accounts with additional features and programs• Supported team members and management on special projects

Denver, Colorado, Us

• Consolidated, expedited, managed and lead orders of parties as large as 75 covers• Managed multiple, concurrent tasks in a speed-driven environment• Made quick decisions under pressure to ensure maximum customer satisfaction• Collaborated with team members for polished, fine-dining service in a fast-paced bar setting

Sarasota, Florida, Us

• Generated blogs for the corporate site relating to services and web trends• Researched industry trends and backgrounds for potential clients for inclusion in proposals• Developed banner ads and pay-per-click copy for clients' web operations• Assisted with internal marketing efforts and company eNewsletter initiatives• Researched competitive keywords relating to clients for search engine optimization strategy• Assisted with facilitation and planning of the Annual Strategic Seminar for the Central West Coast Chapter of the Florida Public Relations Association, including social media initiatives and coordinating media and sponsorship outreach

Tallahassee, Fl, Us

• Managed our media database of more than 80,000 contacts• Aided in the planning of media missions and tours to generate press for clients• Assisted in the development of campaign strategies and promotional launches

• Organized advertising placement in the books• Assisted editing for blueline proofs before final printing• Managed archiving of publications and advertisements• Edited and assisted with creation of the Quarterly Newsletter for the local American Red Cross Chapter as an in-kind donation from the company