Lead development and delivery of digital marketing to Sample Prep and Synthetic Biology business units.

- Oversee and manage all service offerings, delivery and engagements across all areas of professional services, including strategy and planning, digital media, optimization services, marketing automation and analytics and insights - Manage team of integrated analysts, strategists and subject-matter experts to efficiently and effectively delivery quality programs and positive ROI for all clients- Oversight of all communication, analysis and reporting for variety of B2B client base for DAOR (Digital Agency of Record) business- Create and manage marketing program and goals for internal agency goals, including two sub-brands and two offices- Manage partnerships and agency/vendor relationships, including curation of content, events and strategic initiatives

- Own implementation and execution of holistic internet marketing programs across a variety of channels, including Email (retention and acquisition), Marketing Automation, PPC and Display Advertising, Affiliate Marketing, SEO/Organic Search, Social Media and Web Analytics- Use data-driven approach via web analytics for monitoring and reporting of online marketing campaigns to drive relevant traffic, leads and ultimately bottom line business impact- Incorporate offline marketing efforts into online efforts to ensure fully integrated and trackable campaigns and sales impact- Work collaboratively with team members to create, implement and measure sophisticated online marketing campaigns- Identify and propose areas of growth and integration within new and existing client programs

Direct Marketing for online stores in 5 countries. Key Areas of focus: Grow Opt-In Databases for in-house Email Marketing Program Create and manage yearly promotional marketing calendar to support online sales and initiativesEffectively manage social marketing strategy and supporting programs across various sitesWork with external vendors to manage SEM program for new customer acquisition both domestically and internationallySet up and Optimize various shopping feeds to drive new salesManage various affiliate programs internationally and domestically Identify and Negotiate Online Advertising placementsManage new product launches across all areas of the webAnalyze and report on all aspects and programs of online marketing to prove positive ROI and site growth

Responsible for development and execution of on-line marketing acquisition efforts to reach customer acquisition goals targeting small and medium sized businesses.Essential Duties and Responsibilities:• Works closely with other team members to execute an array of web-based marketing acquisition functions/tasks to build a large new customer acquisition pipeline.• Plans and executes SEM programs (PPC and SEO) through keyword search planning, optimization, and ROI analysis for clicks, conversions, qualified leads, and sales.• Develops segmentation analysis, offers, and incentives for maximizing leads/sales conversions.• Manage & refine affiliate marketing efforts to further optimize channel. Develop relationships with new affiliates, strengthen existing relationships and manage affiliate agency partner to monitor compliance across network.• Leads marketing effort to build prospect opt-in email database and execute email marketing in support of multi-touch acquisition campaigns.• Interacts closely with product managers, web team, and other marketing managers to execute acquisition campaigns.• Provide reporting & analysis strategy (with support from analyst) and communicate key performance trends to the organization.• Perform data analysis as needed to problem solve and to identify trends and opportunities.• Monitor competitive best practices, keep up with industry trends and introduce new ideas for improving performance, developing new partnerships as necessary.

Drive successful end-to-end campaign execution Email Campaigns and Direct Mail Campaigns Enter requests and details for campaigns with internal and external partners to enable planning and execution of work Build and monitor schedules/timelines for campaigns Develop campaign matrices with product/web links/tracking information Request and manage campaign tracking and offer codes for all campaigns Perform QA of all offer/test cells and campaign set up Execute campaigns through requests, QA data and test emails and print production guidelines/proofs Participate in Briefs and Creative Reviews to formulate and execute campaign objectives and messaging

Latin America and the CaribbeanResponsible for all Marketing Programs Identify and translate all marketing materials for regionSelect most appropriate campaigns for each countryRegionalize and translate materials with outside vendorCreate unique database segments for each campaignManage budgets, vendor relations and accurate reportingResponsible for lead allocation and database managementResponsible for creation, set up and logistical planning of lead management and allocationEnsured timely follow up with sales inquiriesResponsible for lead and program reporting on monthly, quarterly and yearly basisWebsite Management and trackingWorked to track web traffic for 4 Latin American sitesTranslated, updated and regionalized sites using htmlChannel MarketingMarketing liaison for channel partners and distributorsAssist with yearly Partner Council eventCreation and translation of monthly newsletterEvent planning and logisticsAttended trade shows as representative of RSA, including fielding sales and questions during exhibition hours Planned budgetary and logistic needs for trade shows/conferencesAlso created and hosted localized RSA-hosted events and customer forums

Responsible for Consumer BU Marketing Programs Create and deliver all marketing programs for consumer productsWebcasts , Email, direct mail campaignsOrganized and managed online media and Google campaignsWorked with creative agencies to create and edit contentConceptualize and create ad campaignsManage budgets, vendor relations and accurate reportingPrimary contact for all customer sales inquiries and lead distributionResponsible for integrating being proficient in and merging two CRM programs (Siebel and Salesforce.com)Tracked and reported on all department activity on a monthly and quarterly basisLeads, White paper downloads, program results, Google search resultsCustomer forumPart of small team responsible for all aspects of planning, promoting and running a yearly 2 day global customer event as well as smaller regional eventsAssisted in management of online version of forum - contributing content, researching data and creating customer interestsEvent Planning and LogisticsAttended trade shows as representative of RSA, including fielding sales and questions during exhibition hours Planned budgetary and logistic needs for trade shows/conferences including negotiating event space, booth labor and branded materials