• Publicize campus-wide events including career fairs and resume, cover letter and internship workshops• Liaison between students and staff offering student perspective on programs and materials• Hold weekly drop-in hours to critique student resumes and other job search materials• Review Hiatt student resources such as online tutorials prior to publication

• Marketed, organized and coordinated career counseling services and programs to Brandeis athletes• Gave presentations on the career center to various teams of 20 to 30 students• Created marketing materials and advertisements including invitations and flyers for athlete career events • Facilitated conversation with student athletes and alumni to create new programming

• Completed day-to-day SEO, created and tracked in-links to 3 client websites to boost Google website rankings • Co-designed an in-house PR plan to boost company awareness; tested PR software, compiled media contacts, responded to PR queries • Composed guest blogs featured on the inSegment website; “News Badges: The “Gamification” of Google” and “Facebook for Business: Killing 2 Birds with 1 Stone?”

• Clipped various magazine, newspaper and web articles for 10 client clip books• Explored possible trade show opportunities and compiled information in spreadsheets• Tracked editorial calendars for potential client coverage; researched specific reporters and editors• Composed media alerts to notify interested parties of client speaking engagements

• Used targeted emails, SEO and PPC campaigns to drive website traffic and attract new clients • Compiled and posted resource information on company website using Joomla software• Managed production, editing and distribution of company e-newsletter to over 12,000 recipients using Constant Contact• Analyzed and reported on e-newsletter click-through patterns to determine improvements for future issues• Maintained social media accounts to increase brand awareness