Classic, Empower, Define, Reform and Align Trained

Effectively managed and produced projects in digital strategy, paid advertising, graphic design and brand development for SMB. Clients included brands in private equity, real estate and construction industries.

• Developed and executed a strategic multi-channel marketing program that consisted of digital strategy, SEO, email marketing, paid search/social, targeted direct mailings and social media.• Orchestrated a brand refresh for Lake Nona Realty and Lake Nona Golf & Country Club brands to align their businesses goals and generate leads; created cohesive content, voice and design in sales and marketing collateral.• Designed all print and digital marketing materials and templates, including a 150-page magazine (Lake Nona Life), brochures, emails and paid ads.Results:• Facilitated a full website redesign for lakenona.club with a focus on user experience (UX), responsive design, analytics tracking and lead generation that led to a 34% increase in session duration and 19% increase in new visitors; online leads generated $30MM+ in sales over a three year period.• Identified and initiated an opportunity to modernize the design of Lake Nona Life to deliver a more relevant product and increased online average read time by 44%.• Optimized paid social campaigns to generate 1,800+ real estate leads, despite challenges with special ad categories and limited targeting.

• Established an organizational structure and created all marketing materials for over 30 real estate listings annually, including floor plans, descriptions, photography, videography, brochures, and strategic web presence.• Delivered 2-4 innovative email campaigns weekly and initiated targeted direct mail campaigns that amplified brand awareness and led to increased foot traffic, 140 more new visitors from previous year.• Managed key relationships with external partners and vendors; oversaw production timelines for all print and digital projects.

• Led the transition to paperless communication by implementing digital resources in place of print; reduced printing costs by $15,000 annually. Educated consumers on the new suite of digital tools, which increased client interaction, brand awareness, and company productivity. • Planned and executed over 20 revenue-driving events for various Tavistock Group assets, including Sports Ventures, Lake Nona Institute, Kate & Justin Rose Foundation, Lake Nona Golf & Country Club and Lake Nona Realty.• Developed branding campaigns and creative collateral for four (4) new business ventures for Lake Nona Golf & Country Club: Lake Nona Weddings, Landscaping, Home Services and Banquets.

• Managed placement, training and on-site coordination of 300 volunteers for the PGA TOUR-sanctioned golf tournament, Tavistock Cup; restructured event format and implemented a contingency plan within a 24-hour time period. • Fulfilled 40+ sponsor contracts and invoicing • Organized the page layout for the Tavistock Cup journal, the annual commemorative magazine highlighting the tournament.