-Manages 100 print and video project briefs each month, adhering to SLA turnaround times and quality standards-Consults studio teams to specify scope and quote special projects, keeping clients updated with any additional costs-Attends daily all-hands production meetings to review status of any active projects and outline the largest priorities-Reconciles completed jobs from internal project management system and facilitates the invoicing process monthly-Works with production and client design teams to ensure pieces meet brand guidelines and all revisions are carried out-Identifies and troubleshoots technological bottlenecks in workflows, deliverable handoff and asset management systems-Assists Sr. Account Director during contract negotiations, including calculating rate cards and drafting contract terms

-Communicate directly with advertisers and agencies to create and adjust future digital and print advertising schedules-Orchestrate distribution of up to 500 printed newsletters at 25 Thoroughbred horse sales and 5 major racing venues-Work closely with accounting team to manage invoices and documentation for print vendors and contractors-Compile daily advertising schedules for North American and European sections of the TDN from internal calendars-Guide clients through advertising proposals by discussing prices, specifications and metrics for print and digital options-Develop a digital race result ad trafficking process for up to 100 ads daily, which are routed to 4 different teams-Provide quality control for all advertisements by confirming accuracy of content and that all technical specs are correct

Clients: Franklin Ave. Equine, LLC; Skinergies, LLC; Fresh, Inc.; Nine West Group, Inc.; Anthropologie, Inc.; SinglePlatform, LLC -Defined clients’ initial project scopes, timelines and costs to manage expectations and adjust priorities as needed-Crafted on-brand internal communications including visual merchandising directives and stakeholder updates-Provided strategic recommendations for branding strategy including logo design, verbiage and website development -Implemented corporate guidelines for visual communications and initiatives for product displays and documents-Participated in testing process and contributed insights to optimize a new lead tracking system for sales team

-Collaborated with clients to determine strategic plans for new product launches, merchandising, events and websites-Coordinated with clients’ digital teams to create new product pages and manage promotions on ecommerce websites-Contributed to rebranding direction and new imagery strategies for 4 French skincare brands entering the US market-Brainstormed original content and curated existing images from client archives to plan social media content calendars-Researched and presented launch decks with competitive analyses focusing on products and promotional strategies

-Created in-store signage and window collateral directives and distribution lists for 100 short- and long-term programs -Submitted RFPs, sourced vendors, negotiated pricing and managed the production process of over 50 printed projects-Processed and coded project invoices, as well as reconciled a $24k coding error during a review of 2013 FedEx charges -Managed production of new interior sign kit by updating and internally distributing a status document weekly

-Reviewed 5 franchises’ point of sale collateral and advertisements art proofs for product details and brand accuracy-Updated North American master advertising calendars quarterly with print, digital, out-of-home and television plans -Tracked new product launch performance by creating recaps highlighting 3 months of sales figures and advertisements-Executed new protocol to streamline request, creation and approval processes for tablet versions of print advertising

- Developed and presented a marketing, design, and merchandising plan to senior executives to increase shoe sales dollars by $1MM

- Presented analysis of the Crystal and Bed & Bath departments’ buying practices to Directorate executives

-Prepared line presentations, season catalogs, inventory reports, and brand initiative presentations for multi-million dollar accounts.