Rachel Lieberman Email & Phone Number

Denver, Co, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

• Plan & manage both the strategic and executional aspects of integrated marketing campaignsfor a high volume of clients• Perform in-depth analysis of campaign performance against KPI benchmarks in order to presentactionable insights and recommendations in client reporting meetings.• Effectively manage multiple campaign budgets for a large number of clients through weeklypacing, quality checking, and attention to detail.• Research market data and opportunities for clients to capitalize on industry trends and presentfindings in weekly all-company meeting• Execute A|B testing within ad campaigns in order to optimize performance and most efficientlyspend campaign budget

Deerfield, Il, Us

- Draw analytical, storytelling insights from qualitative & quantitative data to support the high-levelstrategy goals of the marketing team- Highlighted the significance of customer sentiment by leveraging KPI metrics, such as NPS scores,to develop key customer learnings at a strategic level.- Perform in-depth research on understanding the consumer differences/similarities in each of thebusiness’ primary eCommerce channels in order to improve target marketing strategies- Leverage customer experience data to understand what is driving KPI metrics and how to improvethe overall customer lifecycle journey- Utilize competitive data to determine overall industry trends, best practices, and where Walgreensstands in the competitive landscape

New York, Ny, Us

-Identify strengths & weaknesses of multiple brands' marketing mixes through statistical analysis of their marketing & sales data-Balance working in a fast-paced environment while managing multiple projects simultaneously-Collaborate in a team setting to develop meaningful business insights for the client based off of analysis results-Translate business insights into actionable marketing recommendations that align with the client's brand goal-Mentor three new hires by meeting with them at a regular cadence, ensuring they are on track to meet their goals, and acting as a go to resource for both technical & project-related questions

Los Angeles, California, Us

-Develop professional and concrete relationships with a wide variety of artists and their respective managers in order to hold interviews and acquire consent for press releases- Promote a positive image of the organization on campus through social media marketing and student networking events in order to increase campus-wide awareness and attract talented new members- Manage organization's various social media accounts - Instagram, Twitter, and Facebook to promote upcoming events and updates on the organization- Interpret data trends from Facebook analytics to identify problem areas and generate solutions to strategically maximize page views and "likes"

Milano, Italia, It

-Perform research and analysis on marketing, social media, and the effects of social media advertising in order to create cohesive presentations that clearly outline the results of the research-Develop content calendars for the social media outlets of various brands that include timely and engaging posts, varying content, and are conducive to brand loyalty in order to improve the brand's social media presence-Present various ideas for original new projects that incorporate social media marketing as well as provide the team with an American perspective of social media and its use for advertising-Adapt to the culture of the Italian workplace by efficiently interpreting new information and communicating clearly-Improve and edit English translations of Italian writing for social media content, blog posts, and for the fluidity of multiple websites

Bloomington, In, Us

- Research and interview individuals and organizations in order to write accurate and detailed stories- Design inside pages for student-run newspaper by utilizing organizational and technological skills

Master Of Science - Ms, Information Systems - Business Intelligence & Analytics

Bachelor’S Degree, Public Relations And Marketing

High School