Rachel Lieberman Email and Phone Number
Rachel Lieberman work email
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Rachel Lieberman personal email
Throughout my marketing career, I have gained a wide variety of experiences ranging from detail-oriented marketing mix modeling to high-level brand strategy. With a background in both information systems and marketing, I have a unique perspective on how analytics can be utilized in the field. I am passionate about making an impact through data driven, meaningful marketing strategy.
Fusion92
View- Website:
- fusion92.com
- Employees:
- 389
-
Fusion92Denver, Co, Us
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Paid Media Manager - SocialFusion92 Jan 2024 - PresentChicago, Illinois, Us
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Paid Media ManagerSrw Apr 2022 - Sep 2023Chicago, Illinois, Us• Plan & manage both the strategic and executional aspects of integrated marketing campaignsfor a high volume of clients• Perform in-depth analysis of campaign performance against KPI benchmarks in order to presentactionable insights and recommendations in client reporting meetings.• Effectively manage multiple campaign budgets for a large number of clients through weeklypacing, quality checking, and attention to detail.• Research market data and opportunities for clients to capitalize on industry trends and presentfindings in weekly all-company meeting• Execute A|B testing within ad campaigns in order to optimize performance and most efficientlyspend campaign budget -
Sr. Analyst, Ecommerce InsightsWalgreens Sep 2021 - Mar 2022Deerfield, Il, Us- Draw analytical, storytelling insights from qualitative & quantitative data to support the high-levelstrategy goals of the marketing team- Highlighted the significance of customer sentiment by leveraging KPI metrics, such as NPS scores,to develop key customer learnings at a strategic level.- Perform in-depth research on understanding the consumer differences/similarities in each of thebusiness’ primary eCommerce channels in order to improve target marketing strategies- Leverage customer experience data to understand what is driving KPI metrics and how to improvethe overall customer lifecycle journey- Utilize competitive data to determine overall industry trends, best practices, and where Walgreensstands in the competitive landscape -
Marketing Effectiveness AnalystNielsen Oct 2018 - Sep 2021New York, Ny, Us-Identify strengths & weaknesses of multiple brands' marketing mixes through statistical analysis of their marketing & sales data-Balance working in a fast-paced environment while managing multiple projects simultaneously-Collaborate in a team setting to develop meaningful business insights for the client based off of analysis results-Translate business insights into actionable marketing recommendations that align with the client's brand goal-Mentor three new hires by meeting with them at a regular cadence, ensuring they are on track to meet their goals, and acting as a go to resource for both technical & project-related questions -
Student Director Of Public RelationsVerge Campus Media Apr 2015 - Sep 2016Los Angeles, California, Us-Develop professional and concrete relationships with a wide variety of artists and their respective managers in order to hold interviews and acquire consent for press releases- Promote a positive image of the organization on campus through social media marketing and student networking events in order to increase campus-wide awareness and attract talented new members- Manage organization's various social media accounts - Instagram, Twitter, and Facebook to promote upcoming events and updates on the organization- Interpret data trends from Facebook analytics to identify problem areas and generate solutions to strategically maximize page views and "likes" -
Digital Media InternGruppo La Fabbrica May 2016 - Jul 2016Milano, Italia, It-Perform research and analysis on marketing, social media, and the effects of social media advertising in order to create cohesive presentations that clearly outline the results of the research-Develop content calendars for the social media outlets of various brands that include timely and engaging posts, varying content, and are conducive to brand loyalty in order to improve the brand's social media presence-Present various ideas for original new projects that incorporate social media marketing as well as provide the team with an American perspective of social media and its use for advertising-Adapt to the culture of the Italian workplace by efficiently interpreting new information and communicating clearly-Improve and edit English translations of Italian writing for social media content, blog posts, and for the fluidity of multiple websites -
Writer And DesignerIndiana Daily Student Oct 2014 - Feb 2015Bloomington, In, Us- Research and interview individuals and organizations in order to write accurate and detailed stories- Design inside pages for student-run newspaper by utilizing organizational and technological skills
Rachel Lieberman Skills
Rachel Lieberman Education Details
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Indiana University - Kelley School Of BusinessInformation Systems - Business Intelligence & Analytics -
Indiana University BloomingtonPublic Relations And Marketing
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Vernon Hills High SchoolHigh School
Frequently Asked Questions about Rachel Lieberman
What company does Rachel Lieberman work for?
Rachel Lieberman works for Fusion92
What is Rachel Lieberman's role at the current company?
Rachel Lieberman's current role is Paid Media Strategy | Data-driven Insights | Performance Measurement.
What is Rachel Lieberman's email address?
Rachel Lieberman's email address is ra****@****ens.com
What schools did Rachel Lieberman attend?
Rachel Lieberman attended Indiana University - Kelley School Of Business, Indiana University Bloomington, Vernon Hills High School.
What skills is Rachel Lieberman known for?
Rachel Lieberman has skills like Writing, Social Media Marketing, Facebook, Social Media, Public Relations, Press Releases, Facebook Analytics, Microsoft Office, Microsoft Excel, Microsoft Word, C++, Oracle Sql Developer.
Who are Rachel Lieberman's colleagues?
Rachel Lieberman's colleagues are Nicole Cusack, Derren Kwee, Jeff Scott, Trish Epps, Ariana Farfan, Holly Phillips, Sue Larue.
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