Establish, execute and oversee the brand and communications strategy for the Institute. Consult with senior scholars to translate complex social science research and legal policy into public-facing materials for a variety of audiences. Design and implement media relations and PR outreach, create multimedia communications assets, manage content and graphic design for all digital communications channels, including social media, e-newsletter outreach, donor communications and the website. Liaise with freelancers, consultants and vendors.

In our whiz-bang world of nonstop newsfeeds and spunky status updates, one thing is certain: content is king. At Finespun, we believe in quality communication. We believe it has the power to educate, motivate and transform lives. We believe it can bring stability to times of uncertainty and growth to periods of popularity. We believe it is an essential investment for every brand, and we believe that what’s said in 140 characters matters as much as a manifesto.Finespun works with individuals, brands and organizations to uncover their unique and vibrant story. We help them develop their authentic voice and craft an integrated marketing and strategic communications plan that brings it to the world. We also roll up our sleeves and create. We build editorial calendars and performance tracking systems. We produce creative content, write speeches, bios and press releases. We use analytics and digital tools to reach specific audiences and increase engagement.

Planned, wrote and edited strategic client communications, including blogs, newsletters, website content, videos and social media (SM). Employed technical tools, such as audience research, voice and story development, email list analysis and segmentation, CRM, A/B testing and SM insights and Google Analytics to increase engagement. Designed digital and real-world advertising campaigns. Created and oversaw marketing and community engagement events. Coordinated media relations, including drafting talking points, speeches, press releases. Established and maintained consistent brand identity in all aspects of campaign communications and partnerships. Liaised with clients and stakeholders. Managed $4 million total client budget.

Report, write and edit feature articles and columns on lifestyle and health for a variety of publications, including Vegetarian Times, Whole Life Times, Body & Soul, Boston Magazine and the Los Angeles Times Magazine.

Created first-person content, including social media (SM), monthly magazine columns, newspapers articles, blogs, newsletters and Q&As. Provided copywriting for the Curtis Stone Kitchen Solutions line of cookware. Cultivated and shaped brand identity and doubled the SM fan community in six months. Orchestrated digital marketing initiatives, contests and giveaways. Directed the public relations team on media strategy, placement and brand extension opportunities.

Launched new quarterly lifestyle print and online publication, helped establish and maintain editorial direction, created and maintained production procedure, including editor and advertising flow, managed a team of freelance writers and wrote and edited features and columns

Developed the editorial direction of the magazine, oversaw daily editorial operations,spearheaded online initiatives and video integration, wrote and edited columns and features, managed a team of editors and freelancers, represented the magazine in the media and at national conferences

Launched a weekly culture and lifestyle section for Variety, focusing on food, fashion, spirits, travel, design and leisure. Helped develop and cultivate editorial direction for the print publication and website. Wrote and edited features and worked with the art department on photography, design and layout.