Rachel Duggan Email & Phone Number

Atlanta, Georgia

Atlanta, Georgia

Atlanta, Georgia

- Managed print and digital advertisement pre- and post-sale- Prioritized and optimized the delivery of campaigns to ensure revenue goals are met- Analyzed inventory to determine availability and identified high-performing campaigns- Provided solutions to improve processes, increased productivity and lowered operational costs- Collaborated with internal and external departments to create timelines, budgets, messaging, email lists, graphics, etc.

Atlanta, Georgia

- Created training manuals with over 100 pages- Spearheaded digital reconciliation at the end of each month- Briefed our VP of digital regarding project statuses and departmental growth- Implemented various employee initiatives and trained onboarding team members- Familiarized my team with digital trends to elevate our footprint and remain competitive

Atlanta, Georgia

- Worked with clients to execute their digital campaigns from start to finish, which entailed dedicated emails, e-newsletters, digital editions, web display ads and native content- Oversaw 24 markets with as many as 200 orders in one month- Utilized a CRM platform to keep track of orders- Engaged with clients to learn about their brand and marketing goals- Built ads according to the clients' specifications and best practices- Deployed and monitored digital campaigns to fortify results and increase target engagement- Fulfilled end-of-campaign deliverables such as, analytics and media reports- Created segmented lists within our email service provider- Conducted A/B testing- Wrote HTML code- Created enticing subject lines and call-to-actions- Worked with third-party vendors to ensure data hygiene- Utilized tags and scripts for campaign reporting purposes- Completed cross-departmental projects such as, sales collateral and spec guides for internal and external use

Atlanta, Georgia

- Assisted with planning and executing highly-visible internal and external meetings, conferences and special events- Monitored and updated the master event calendar for the building and off-site events- Compiled weekly RSVP reports utilizing a CRM software - Provided a timely resolution to all client inquiries - Researched venue options to provide knowledgeable venue ideas along with a summary of key criteria relevant to the event specifications- Secured venues, catering, decor, AV, photographers, entertainment and event deliverables- Communicated event requirements with vendors, facilities and security- Made travel arrangements, reserved room blocks and monitored attrition- Worked with stakeholders to generate presentations, agendas and materials- Created on-site event deliverables, such as name badges, tent cards, signage and registration forms- Organized, shipped and tracked event materials to ensure an accurate delivery- Assisted with the setup of event registration - Coordinated continuing education course approvals and maintained course records- Processed all invoices in a timely manner

Atlanta, Georgia

- Collaborated with my team members and clients to create thoughtful and unforgettable experiences that stayed true to the clients' brands- Assisted with the planning and execution of sales and marketing events- Coordinated hotel room reservations for editors and special guests- Curated marketing collateral for events and advertorials- Set up magazine and signage deliveries and secured photographers for events- Accounted for and organized all RSVPs and responded to guest inquiries - Monitored and updated the internal events calendar- Published event recaps to the company's website - Wrote, edited and distributed internal and external communication pieces, including special section calendars, event invitations and e-blasts- Coordinated all of Atlanta's advertorial special sections, which entailed creating the concepts, sell sheets, reaching out to clients for materials, booking photo shoots, editing the content and producing the layout for print- Managed design projects, such as advertorials, ads, e-blasts, signage, social media posts and invitations for print, digital and event usage- Oversaw the job trafficking of graphic designs and production projects and ensured all deadlines were met- Managed relationships with printers and organized print jobs- Coordinated marketing photo shoots by enlisting professional photographers and personally captured behind the scenes images and videos to further promote the product, service and/or client - Created daily posts for Atlanta's social media platforms- Inventoried supplies, monitored a running list and ordered supplies as needed- Other responsibilities included administrative tasks, expense reports and invoices

Point Clear, Alabama

- Analyzed BEOs, timelines and reports- Assisted in the setup and breakdown of events- Prepared and executed diagrams for room layouts- Negotiated and managed contracts with external vendors- Ensured compliance with legal, health and safety obligations- Built and maintained relationships with clients and internal employees

Tuscaloosa, Alabama

- Designed and created promotional materials- Composed social media posts utilizing Hootsuite- Implemented marketing initiatives for projects and accounts- Shaped brand image and awareness through social media campaigns - Wrote 10 to 15 press releases each week, consistently meeting tight deadlines- Increased Instagram followers by 103%, obtained 300,000 Twitter impressions and received 14,000 profile visits for the "Week of Welcome" campaign

Tuscaloosa, Alabama

- Prepared budgets, RFPs, invoices and contracts - Honored confidential information and agreements - Regulated university events with up to 9,000 attendees- Maintained policies related to risk management, grounds use and purchasing- Planned events that served the educational, social and cultural interests of The University of Alabama

Tuscaloosa, Alabama

- Created floor plans and decorative materials- Conducted site assessments and cost estimates- Delivered status updates and reports to senior officers- Organized 30+ events with up to 600 members/guests- Exceeded all objectives while maintaining under budget- Managed production schedules, coordinated logistics and implemented tasks