Rachele Cervaro Email & Phone Number

Barcelona, Ct, Es

Barcelona Area, Spain

After working in digital marketing for 9 years at both Executive and Management level I have decided to start my solo career as a PPC Freelance Consultant.Specialised in PPC for e-commerce customers, I have created and delivered a large number of Paid Search strategies, helping direct customers and digital agencies to increase sales and ROI while also lowering the cost per acquisition.Throughout my professional carrier I have worked for major international marketing agencies in… Show more After working in digital marketing for 9 years at both Executive and Management level I have decided to start my solo career as a PPC Freelance Consultant.Specialised in PPC for e-commerce customers, I have created and delivered a large number of Paid Search strategies, helping direct customers and digital agencies to increase sales and ROI while also lowering the cost per acquisition.Throughout my professional carrier I have worked for major international marketing agencies in which I had the opportunity to work with well known and established international brands. Expert in:Creating National and International PPC strategiesPlanning and implementing PPC campaigns and strategies from scratchGoogle Ads and Bing Ads- Search.- Display.- Pmax & Shopping.- Demand Gen. - Youtube.- Remarketing estático / dinámico.- Campañas universales para aplicaciones. Android & iPhone.Social Networks- Meta Ads.- Linkedin Ads.I like maintaining a direct and transparent relationship with my clients. Apart from offering a highly professional work I also provide detailed periodical campaign reports. Show less

Barcelona Y Alrededores, España

Strategic support to all clients' SEM & Social Ads campaigns.Business strategies development around customer's KPIs.Responsible to reach clients' campaigns KPIs.Support on new business proposals for comercial team.Managing the SEM&Social ads team.Technical&Operative support to all team members.Control and reporting of invoicing results to director board.Some customers for which I have worked:Travel: Hotel Camiral, Magnolia Hotel… Show more Strategic support to all clients' SEM & Social Ads campaigns.Business strategies development around customer's KPIs.Responsible to reach clients' campaigns KPIs.Support on new business proposals for comercial team.Managing the SEM&Social ads team.Technical&Operative support to all team members.Control and reporting of invoicing results to director board.Some customers for which I have worked:Travel: Hotel Camiral, Magnolia Hotel, Barceló HotelLuxury: Pga CatalunyaRetail: Desigual, OlympusONG: Médicos Sin Fronteras, Hospital Sant Joan de DéuHealth Insurance: AdeslasOthers: Mobile Cashout, Unibail Rodamco Show less

Barcelona Area, Spain

SEM Specialist in different kind of industries such as Retail, Finance and Education. Some customers for which I have studied and performed a SEM strategy: Massimo Dutti, Venca, La Caixa, Grupo Planeta.Managing and optimizing SEM campaigns in Google Adwords, Bing/Yahoo Ads, Youtube Ads with budgets of around €60k per month and keywords for more than 20 countries.Ad Copy creation and testing, keyword generation and expansion, bid management (CPC, CPM, CPV), Impression Share… Show more SEM Specialist in different kind of industries such as Retail, Finance and Education. Some customers for which I have studied and performed a SEM strategy: Massimo Dutti, Venca, La Caixa, Grupo Planeta.Managing and optimizing SEM campaigns in Google Adwords, Bing/Yahoo Ads, Youtube Ads with budgets of around €60k per month and keywords for more than 20 countries.Ad Copy creation and testing, keyword generation and expansion, bid management (CPC, CPM, CPV), Impression Share maximization and budget management.Analysis of datas from Google Adwords and Google Analytics and report on campaign results and KPIs. Show less

Barcelona Area, Spain

Managing and optimizing PPC campaigns in Adwords.Perform Client Audits including: Site Audits, Link Acquisition Audits, Ranking Audits, Analytics Audits.Implementing SEO practices such as relevant content, link building, choosing relevant keywords, improving titles and descriptions of pages and pictures of the web site, etc.Traffic analysis from Google Analytics, monitoring key metrics such as visits, visitors, bounce rate, conversion rate, etc. Analyzing drops and… Show more Managing and optimizing PPC campaigns in Adwords.Perform Client Audits including: Site Audits, Link Acquisition Audits, Ranking Audits, Analytics Audits.Implementing SEO practices such as relevant content, link building, choosing relevant keywords, improving titles and descriptions of pages and pictures of the web site, etc.Traffic analysis from Google Analytics, monitoring key metrics such as visits, visitors, bounce rate, conversion rate, etc. Analyzing drops and conversion rate across the sales funnel.Checking the index state of a website with Google Webmaster Tool. Show less

Barcelona Area, Spain

Managing and optimizing PPC campaigns in Adwords and Facebook.Implementing SEO practices such as relevant content, link building, choosing relevant keywords, improving titles and descriptions of pages and pictures of the web site, etc.Traffic analysis from Google Analytics, monitoring key metrics such as visits, visitors, bounce rate, conversion rate, etc. Analyzing drops and conversion rate across the sales funnel.Online Promotion in social networks groups, forums and… Show more Managing and optimizing PPC campaigns in Adwords and Facebook.Implementing SEO practices such as relevant content, link building, choosing relevant keywords, improving titles and descriptions of pages and pictures of the web site, etc.Traffic analysis from Google Analytics, monitoring key metrics such as visits, visitors, bounce rate, conversion rate, etc. Analyzing drops and conversion rate across the sales funnel.Online Promotion in social networks groups, forums and blogs according to the target. Show less

Barcelona Y Alrededores, España

Creator, supervisor and co-author of the travel blog Surfing the Planet. Travelling around the world, publishing posts for the audience in Spanish, Italian and English.Web content developer for the website and social networks in 3 languages. Implementing SEO practices such as relevant content, link building, choosing relevant keywords, improving titles and descriptions of pages and pictures of the web site, etc.Traffic analysis from Google Analytics, monitoring key… Show more Creator, supervisor and co-author of the travel blog Surfing the Planet. Travelling around the world, publishing posts for the audience in Spanish, Italian and English.Web content developer for the website and social networks in 3 languages. Implementing SEO practices such as relevant content, link building, choosing relevant keywords, improving titles and descriptions of pages and pictures of the web site, etc.Traffic analysis from Google Analytics, monitoring key metrics such as visits, visitors, bounce rate, conversion rate, etc. Analyzing drops and conversion rate across the sales funnel.Implementation of the blog site with Wordpress. Show less

Barcelona Area, Spain

Managing and optimizing PPC campaigns in Adwords and Facebook.Managing and optimizing Email Marketing campaigns.Web content developer for the website and social networksImplementing SEO practices such as relevant content, link building, choosing relevant keywords, improving titles and descriptions of pages and pictures of the web site, etc.Traffic analysis from Google Analytics, monitoring key metrics such as visits, visitors, bounce rate, conversion rate, etc… Show more Managing and optimizing PPC campaigns in Adwords and Facebook.Managing and optimizing Email Marketing campaigns.Web content developer for the website and social networksImplementing SEO practices such as relevant content, link building, choosing relevant keywords, improving titles and descriptions of pages and pictures of the web site, etc.Traffic analysis from Google Analytics, monitoring key metrics such as visits, visitors, bounce rate, conversion rate, etc. Analyzing drops and conversion rate across the sales funnel.Implementation of the E-Commerce site with Prestashop. Show less

Barcelona Y Alrededores, España

Responsible for research, contact and acquistion of new customers in the territory of the Iberian Peninsula, for NCR and Thermal paper products proceeding from the company mills in China and Indonesia.Maintain client relations, Reporting activity to the management,Process the orders and follow the buying process as an intermediate between the client and the company, Follow and check all the shipping documents, Managing the post-selling customer satisfaction and handling… Show more Responsible for research, contact and acquistion of new customers in the territory of the Iberian Peninsula, for NCR and Thermal paper products proceeding from the company mills in China and Indonesia.Maintain client relations, Reporting activity to the management,Process the orders and follow the buying process as an intermediate between the client and the company, Follow and check all the shipping documents, Managing the post-selling customer satisfaction and handling eventual claims. Show less

Padova Area, Italy

Maintain client relations, Process the orders and follow the buying process as an intermediate between the client and the company, Follow and check all the shipping documents, Managing the post selling customer satisfaction and handling eventual claims, Contacts with the other foreign branch offices.

Padova Area, Italy

For clients companies operating in different fields:- marketing research for establishing the best countries to penetrate and the most suitable way to get in (through agents, distributors etc....)- contacts with potential agents, distributors etc..- managing export sales activity on behalf of the customer.

Master Of Science (Msc), Global Marketing

Principal Subjects: Marketing Management, Strategic Planning, Consumer Behaviour, Research Methods, Integrated Marketing Communication.

Licencia Universitaria, Lingue E Cultura Per L'Impresa

Asignaturas Principales: Marketing Internacional, Economía y Idiomas.