Rachel Cross
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Rachel Cross Email & Phone Number

Senior UX Content Strategist at Aetna, a CVS Health Company
Location: Plano, Texas, United States 13 work roles 2 schools
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Current company
Role
Senior UX Content Strategist
Location
Plano, Texas, United States
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Who is Rachel Cross? Overview

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Quick answer

Rachel Cross is listed as Senior UX Content Strategist at Aetna, a CVS Health Company, a company with 2688 employees, based in Plano, Texas, United States. AeroLeads shows a matched LinkedIn profile for Rachel Cross.

Rachel Cross previously worked as Sr. Digital Communications Consultant at Blue Cross Blue Shield Association and Sr. Copywriter & Content Manager at Liquidagents Healthcare. Rachel Cross holds Master Of Fine Arts - Mfa, Prose from University Of Michigan.

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Aetna, a CVS Health Company

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Profile bio

About Rachel Cross

I’m a professional writer and content strategist with over 10 years of experience in content creation. My expertise includes storytelling, marketing copy (product marketing, B2B, B2C, social media, paid media, lifecycle, case studies, public relations, blog articles, website content, landing pages, and more), and UX writing, particularly in platform content and conversational AI. My experience extends to people and project management and cross-departmental collaboration, including working with C-suite executives to establish top-level messaging.Additionally, I have experience in film production and editing, academic teaching in English and Creative Writing, and editorial work. I’m also a published and award-winning literary writer and Zell Fellowship recipient, with a ‘19 MFA in Prose from the University of Michigan’s Helen Zell Writers’ Program.

Current workplace

Rachel Cross's current company

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Aetna, a CVS Health Company
Aetna, A Cvs Health Company
Senior UX Content Strategist
Plano, TX, US
Website
Employees
2688
AeroLeads page
13 roles

Rachel Cross work experience

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Sr. Digital Communications Consultant

Current

Richardson, Texas, United States

Developing a comprehensive understanding of stakeholder brands, audiences, and content needs so as to create and implement content for HCSC and BCBS web and digital platforms. Close cross-functional collaboration with designers, researchers, IT, and product teams performing strategy and developing content that effectively informs, directs, and/or converts.

Aug 2024 - Present

Sr. Copywriter & Content Manager

Plano, Texas, United States

Marketing content strategy and writing for web copy, ad content, blog articles, social media copy, editing and proofreading, company bios, podcast planning and scripting, press releases, and collaborating with an incredible and experienced team.

Aug 2023 - Jun 2024

Lead Writer (Content & Copy)

Black Sky Nexus

Remote

Lead writer and editor for a crypto-based start up. Facilitating development of new zine and wiki towards intended audiences, overseeing writing operations and project management, as well as consulting and fundraising/marketing on collaborative projects with DAOs and non-profits. Includes: grant proposals, direct response copy for emails and landing pages.

Nov 2021 - Aug 2023

Ai Operator & Ux Writer

Remote

Writing-centric role with UX and SaaS software in the housing rental industry, training a conversational AI acting as an intermediary between rental property firms and prospective renters as well as current tenants, including enhancing AI capabilities that assist with aspects of property management.

Jul 2020 - Aug 2023

Zell Fellow

Ann Arbor, Michigan, United States

Yearlong postgraduate fellowship awarded on the completion of MFA degree, including ample writing time to continue work on an original short story collection.

Apr 2019 - Apr 2020

Application Reader

Ann Arbor, Michigan, United States

Reading and reviewing MFA applications to the Helen Zell Writers’ Program, considering materials holistically with emphasis on assessing the writing sample, and tasked with selecting five qualified applicants to pass on as finalists out of an initial pool of one hundred.

Dec 2019 - Jan 2020

Writing Instructor

Ann Arbor, Michigan, United States

Responsible for designing and teaching undergraduate courses in English, including record keeping, course planning, grading, and holding regular office hours.

Aug 2018 - May 2019

Editorial Intern

Ann Arbor, Michigan, United States

Screening prose manuscript submissions, selecting strong pieces to pass on to the editor in chief, sending decision letters to submitters.

Sep 2018 - Jan 2019

First-Year Fellow

Ann Arbor, Michigan, United States

First-year Fellowship included full tuition remission and a living stipend to focus solely on graduate-level semester coursework, including writing the draft of a novel and numerous short stories, with courses in narrative and storytelling forms.

Aug 2017 - Aug 2018

Assistant Prose Editor

Used Submittable software to read and comment on fiction and nonfiction manuscripts, assessing suitability for potential publication. Worked editorially with writers whose works were selected for publication to polish manuscripts. Proofread issues before they went live.

Jan 2016 - Dec 2016

Writing Center Tutor

Carbondale, Illinois, United States

Writing Center tutor for undergraduate and graduate students, including semester-long mentorship of graduate students as well as hour-long sessions with students to assist with any and all aspects of the writing process.

Jan 2015 - May 2015

Instructor Of Record

Carbondale, Illinois, United States

Responsible for all lesson planning, teaching, grading, and record keeping for three courses of Intro to Academic Writing.

Aug 2014 - May 2015
Team & coworkers

Colleagues at Aetna, a CVS Health Company

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2 education records

Rachel Cross education

FAQ

Frequently asked questions about Rachel Cross

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What company does Rachel Cross work for?

Rachel Cross works for Aetna, a CVS Health Company.

What is Rachel Cross's role at Aetna, a CVS Health Company?

Rachel Cross is listed as Senior UX Content Strategist at Aetna, a CVS Health Company.

Where is Rachel Cross based?

Rachel Cross is based in Plano, Texas, United States while working with Aetna, a CVS Health Company.

What companies has Rachel Cross worked for?

Rachel Cross has worked for Aetna, A Cvs Health Company, Blue Cross Blue Shield Association, Liquidagents Healthcare, Black Sky Nexus, and Appfolio, Inc..

Who are Rachel Cross's colleagues at Aetna, a CVS Health Company?

Rachel Cross's colleagues at Aetna, a CVS Health Company include Samantha Crowley, Jessica Matthews, Philip Lambert, Lori Altadonna, and Jauque Kuykendall.

How can I contact Rachel Cross?

You can use AeroLeads to view verified contact signals for Rachel Cross at Aetna, a CVS Health Company, including work email, phone, and LinkedIn data when available.

What schools did Rachel Cross attend?

Rachel Cross holds Master Of Fine Arts - Mfa, Prose from University Of Michigan.

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