Rachel Luizza Email & Phone Number

Fort Collins, Colorado, United States

Fort Collins, Colorado, United States

Arlington, Virginia, United States

Oversaw and coordinated marketing, recruitment, and fundraising of the Organization for Autism Research's RUN FOR AUTISM endurance fundraising program. This included implementing marketing plans, preparing and editing promotional materials, recruiting and serving as the point of contact to over 800 charity runners, and managing fundraising efforts which raised over $2.2 million. • Managed recruitment and fundraising efforts which led to a 23% increase in participants and a 22% increase in fundraising. • Planned, designed, and implemented social media and print campaigns, leading to a 62% growth in social media fan base, 38% increase in engagement, and 62% increase in traffic to the RUN FOR AUTISM web pages. • Redesigned and managed marketing email campaigns including a monthly newsletter and event promotions, achieving a 57% increase in email campaign open rates.• Overhaled the Organization for Autism Research's $10,000 a month Google Ads Grant leading to a 5% increase in click-through rates and a $0.49 decrease in cost-per-click.• Monitored, analyzed, and compiled reports measuring marketing campaigns, fundraising, event growth and retention, and participant demographics to assess marketing effectiveness and assist in planning future marketing strategies.

Arlington, Virginia, United States

Fort Collins, Colorado Area

Oversaw and coordinated logistics associated with the planning, marketing, execution, and follow up of 61 charity running events. This included implementing marketing plans, preparing and editing promotional materials, securing registrations of over 11,000 yearly event attendees, serving as the liaison to participants, vendors, and volunteers, and soliciting over $12,000 worth of in-kind donations.• Assisted in the planning, design, and implementation of social media and print campaigns, leading to a 147% growth in social media fan base, 39% growth in 2016 event attendance, 44% increase in 2016 event proceeds, and a 1634% growth in in-kind donations. • Produced marketing email campaigns including a monthly newsletter and event promotions, achieving a 23% increase in email campaign open rates from 2015 to 2016. • Managed event-related posts, applied new marketing strategies, updated relevant content, and analyzed visitor data for company’s six websites, three Facebook pages, two Twitter accounts, and one Instagram account.• Monitored, analyzed, and compiled reports measuring marketing campaigns, fundraising, event growth and retention, and participant demographics to assess marketing effectiveness and assist in planning future marketing strategies. • Developed and designed pre-event sponsorship opportunity packets and post-event race recap reports.• Provided participant and volunteer support via phone and email prior to and post events as well as on-site support during race weekends. • Designed and developed digital & print marketing content using Adobe Photoshop, Illustrator, & InDesign.• Filmed and edited marketing videos using Adobe Premiere Pro CC.

Fort Collins, Colorado Area

•Acted as an Organizing for America Student Representative to Colorado State University•Conducted cold calls and canvassed neighborhoods to registering and survey potential voters•Promoted and coordinated campaign events on the Colorado State University campus •Recruited volunteers and encouraged involvement from surrounding community •Updated organization’s database with data collected through community outreach and surveying