Rachel Eklund, Phr Email & Phone Number

Las Vegas, Nv, Us

Greater Seattle Area

Develop, implement, and oversee a comprehensive global employee communication and employee engagement strategy, leading the strategic planning process to define overarching goals and tracking to measure progress against organizational objectives.Write and manage internal communications for the CEO and other C-level executives, including presentations for team town halls, talking points, executive emails, and messaging for business updates. Ensure all communications capture leader voices and employee attention.Collaborate closely with the CEO, Chief People Officer, and Chief Finance Officer to facilitate seamless communications and logistical arrangements for the annual sales incentive trip, addressing any challenges or communications needs that arose before, during, and after the trip.Partner with the Chief of Staff to plan and execute the annual Sales Kickoff event, including strategizing the event's objectives, defining the agenda, and developing communications and content for senior leaders.Design tailored communications programs for HR and other teams that cater to diverse workforce demographics and cultural contexts. Ensure effective execution by collaborating with cross-functional teams and regional stakeholders to deploy campaigns that foster a sense of belonging and alignment with organizational goals.

Greater Seattle Area

Responsible for strategy and development of communications and content to support company-wide initiatives and events, including all-hands, Sales Kickoff, corporate announcements, organization-specific meetings, and executive/employee engagement.Partnered with HR and Marketing executives to create an internal communication plan to address a large international acquisition, ensuring clear communication to new and existing employees and successful cultural integration.Owned the internal and external 25th Anniversary initiative, including developing communications to tell the story of the company’s founding via blog posts, video scripts, social media content, and Teams posts. Spearheaded a comprehensive overhaul of company Core Values, assembling a diverse team of employees to provide feedback and drove widespread adoption throughout the organization.Worked in collaboration with the SVP of HR to design a strategy for the CEO to address the killing of George Floyd and subsequent social unrest in Seattle. Design, implement, and manage WatchGuard's diversity, equity, and inclusion initiative, including workshops and training to promote awareness and understanding of key DEI themes for all levels within the organization.Build and manage WatchGuard's peer network for female-identifying employees, Women of WatchGuard, to build community, improve the workplace culture for female employees, and increase retention

Managed the editorial calendar and developed written and visual multimedia content to inform and engage a diverse, multinational employee audience.Developed strategic internal communication plan and content, including emails, internal blog posts, and SharePoint content, for the CEO and other senior executives to address COVID-19 policy changes.

Crafted compelling written and multimedia content for employee newsletters, the company intranet, social media, and external blogs.

Designed and managed campaigns for social media platforms, including Facebook, Instagram, Twitter, YouTube, and LinkedIn.

Phoenix, Arizona Area

Planned, wrote and organized live broadcasts.Enhanced newscasts with graphics, video, research, and branding.Produced live video broadcasts in the field.

Pitched, shot, wrote, and edited stories for air, online and social media. Worked with newscast directors, creative, promotion, and news staff to coordinate production of the newscast and other broadcast content.

Phoenix, Arizona

Created social media campaigns and content calendars.Produced written and visual content for social media and email campaigns.

Phoenix, Arizona

As an Assignment Desk Editor for Cronkite NewsWatch, I searched for story ideas and pitched my ideas to reporters and managers. I also assisted reporters in the field by making phone calls and looking up information for them.