Rachel Ledesma Email & Phone Number

Vancouver, Bc, Ca

London Area, United Kingdom

Lead a team of 11 to build awareness, engagement and satisfaction amongst members with the Law Society’s strategic priorities. This includes member communication requirements involving strategic themes, campaigns and relevant topics/issues to our membership. The role leads on the creation of effective communication plans and engaging, relevant, tailored, and creative outputs that are delivered across our website, section (premium community) and email channels.

London, England, United Kingdom

Lead a team of nine. Work to increase awareness and support for access to justice and rule of law influencing campaigns, and uptake of product and service portfolio among 200k members.Team leadership – Built a new team after a restructure. Prioritise team performance and satisfaction with an adaptable leadership style and clear expectations. Strategy and budget – Represent comms in cross-organisation working groups, developing business plans to deliver corporate strategy. £200k budget. Campaign and project management – Collaborate with internal/external stakeholders to prioritise, plan and deliver a large number of cross-channel campaigns and projects, using insights to improve.Reactive comms – Work with policy and media teams to communicate organisation responses to government announcements e.g. Bill of Rights, and political attacks on the legal profession. Message development – Developed bank of general and segmented messages, now used across channels to consistently communicate value proposition and improve awareness, engagement and satisfaction.Content production – Oversight of blog, article, case study, infographic and video creation in-house and through agencies to engage members and raise the profile of the organisation, the profession and key figures such as the president/CEO.Digital channel management – Responsible for plan to develop digital channels, including new platforms, paid social, online forum and segmented email. Women's staff network – Launched the group to make TLS a more inclusive workplace for women.

London, England, United Kingdom

Developed and delivered an inbound content marketing strategy to increase brand awareness and generate leads.Brand development – Oversaw development of new brand guidelines and key messaging to be implemented across all channels and materials. Content production – Worked with production team to plan and create engaging digital content for the agency, including video, blog posts and podcasts.

London, United Kingdom

Formed a new team following merger. Aimed to increase applications for funding and support programmes, communicate impact, grow donations from 200k members, and change public perceptions of freemasonry.Leadership – Brought together existing siloed employees and recruited to build a new team of six.Budget management and strategic planning – Managed £500k budget and delivered organisational aims via development and delivery of corporate plan. Campaign management – Oversaw multichannel campaigns inc. Community Awards which attracted 177k votes (target 50k) and reached audience of 3.3m.Digital development – Led delivery of new website, inc. staff intranet and volunteer training portal, with focus on user journeys.Delivery of marketing materials and content – Managed in-house and agency creation of print and online communications, including leaflets, biannual magazine, impact report, videos and social content, with consistent segmented messaging.Strategic partnerships – Developed joint promotion plan with Age UK around £1M partnership to raise the profile of freemasonry.Media coverage – Created publicity opportunities and gained coverage in local and sector press.Brand development – Worked with agency to create and implement new brand. Developed comprehensive guidelines, templates and key messages.

London, United Kingdom

Created engaging content to raise awareness of the RMTGB’s work and increase member engagement with grant funding and support services. Copywriting – Drafted clear and engaging copy for online and print materials, and press releases. Content planning – Created and maintained an editorial calendar to plan content for digital channels and measured impact through analytics. Case study development – Gathered a library of compelling case studies to illustrate the range of services available and demonstrate value to members. Speechwriting/event planning – Managed logistics for events inc. conferences, created delegate materials and wrote speeches for senior leaders inc. CEO.

London, United Kingdom

Organised the charity’s annual conference attended by members from across the UK, and supported marketing/fundraising teams during Remembrance Month.

Egham, Surrey

Administered the Science Faculty; communicated with students and parents on the telephone, via email and in person to efficiently resolve queries.

Staines, Middlesex

Delivered excellent customer service on the phone and in person with specific emphasis on sales and customer satisfaction. Ran and merchandised the women’s department and supervised sales associates.

Cim Diploma, Professional Marketing, In Progress

Strategic Marketing - Distinction Mastering Metrics - In progress Digital Strategy - In progress

Bachelor Of Arts (B.A.), History, First Class Honours

My studies particularly focussed on the early-modern period and I particularly enjoyed using non-traditional sources such as clothing.

A Levels, English Language, English Literature And History, Aaa

I achieved A Levels in in English Language, English Literature and History as well as AS Levels in Art and Health & Social Care. I also.