Launching and expanding retail for digitally native brands.

- Launched national piercing studio and earring brand for GenZ as the third employee and grew business from $0 - multi-million dollars in revenue in less than two years. - Set the vision, strategy, and roadmap for Studs’ retail channel from concept to launch (0-7 stores).- Led cross-functional partners for new store launches including product, engineering, marketing, creative, logistics, finance, and HR.- Developed retail tech products and oversaw retail tech roadmap including appointment-booking, waitlist, waiver, and POS/checkout experience.- Led a team of 4 direct reports and 20 employees and consultants across operations, expansion and CX.- Drove each store to immediate profitability; oversaw retail P&L including forecasting and defining and measuring KPIs for the business.

GM of offline retail channel. Planned and executed retail expansion and existing retail including pop-ups, shop-in-shop at Bloomingdales, and physical retail experiences. Opened M.Gemi's first brick-and-mortar flagship at Hudson Yards.

As employee number two, launched MM.LaFleur’s retail experience and pop-up model. Opened 9 brick-and-mortar locations and oversaw 30-40 pop-ups per year. Scaled and managed a team, which grew from 1 to 90. Oversaw growth strategy and sales planning, retail operations, events and community, and customer experience.

Increased annual revenue and membership by 100% for Young Patrons Circle and TurnOut. Formed inaugural YPC Steering committee. Managed the event program for YPC, TurnOut, Board, and Major Gifts to drive participation, and fundraise for the Company. Produced 30-50 events/yr.