Rachel E. Mclean Email & Phone Number

Massachusetts, United States

Boston, Massachusetts, Us

- Manage holistic vision and roadmap for core portfolio product analytics data, serving as thought leader on company and industry trends for data collection and analysis- Act as primary business decision maker defining requirements related to cross-product analytics strategy and telemetry infrastructure- Liaise cross-functionally with R&D, SaaS services, and segment product management to drive product analytics roadmap and coordinate efforts to scope, schedule, and deploy new features- Drive data governance through documentation and implementation standards, structures, and data-centric culture- Own roadmap, strategy, and backlog for customer upgrade information tools that highlight platform capabilities and compatibilities- Manage the priorities and backlogs of four development teams across three functional areas- Directly manage product management team for customer upgrade information tools

Boston, Massachusetts, Us

ThingWorx:- Own roadmap, requirements, and goals for ThingWorx IIoT platform visualization and telemetry and ThingWorx Solution Central, collaborating cross functionally with research, development, and design teams to create and enhance features- Manage relationship with ThingWorx Developer Community, including responding to customers, creating a new developer space, and posting about platform updates and trends- Lead initiative to reformat and maintain product roadmap, messaging, and positioning- Drive program to keep pulse on health of IIoT business through the evaluation of telemetry data and conversations with customers- Present to industry analysts and implementation partners on latest product updates and strategy- Make informed decisions on product area based upon available data, industry insights, business guidance, and technology capabilities- Manage special projects teams ranging from two to four people to support product innovationThingWorx Navigate:- Own and manage approach to transition from on-premise to SaaS deployment of cross-platform solution, including leading the strategic direction, defining and articulating goals, communicating license information, and working in close concert with senior leadership- Lead work streams with engineers, designers, and researchers, to bring features to market and reduce product backlog- Collaborate with marketing, customer success, documentation, and online customer community to improve internal and external tools to drive product adoption and create cohesive customer experience- Identified gap in a cross-product policy and took initiative to drive the creation of a unified position and customer-centric approach

Boston, Massachusetts, Us

- Collaborate with smart connected product segment to drive go to market strategy, from vision through implementation, execution, measurement, and continuous improvement, with a holistic view of cross-functional marketing plans- Lead go to market program workstreams to align marketing teams to meet the pipeline objective for segment programs and provide weekly updates to broader team- Assess and understand IoT, AR, and smart connected products marketing performance to determine efficacy of marketing activities in reaching pipeline goal- Identify performance gaps and turn insights into business actions, while utilizing measurement tools, such as Salesforce and Qlik- Lead targeted initiatives for lead generation by interacting with multiple marketing departments and outside analysts- Set the positioning to address market needs and engage with demand generation and solutions teams to determine customer-centric themes- Manage Executive Advisory Councils, including strategizing, planning and executing meetings/events, maintaining/growing membership list, creating/updating charter, and maintaining council community throughout the year - Measure pulse of customer through focus groups/voice of customer interviews and market and competitive research - Research and interact with specific industry groups to extend segment reach and inform positioning

Framingham, Massachusetts, Us

- Built global launch plan and informed go-to-market strategy of Bose Work, a launch into the conferencing market for the B2B division, and three associated product launches with a campaign that reached 21+ million people digitally and resulted in half a million dollars in revenue prior to product start of ship- Coordinated cross-functional communications to effectively support product team, maintain divisional goals, and align with sales initiatives- Developed positioning, source copy, and tactical plan for marketing assets based on competitive landscape to assist in the creation and completion of digital assets and training materials for sales enablement- Worked collaboratively with a global team of internal and external stakeholders to improve translation process by evaluating opportunities to eliminate waste, increase production, and improve communication

Framingham, Massachusetts, Us

- Drafted monthly newsletter to internal community of over 200 people- Contributed to Microsoft Teams structure and content- Initiated and managed "Ignition Match Up" to facilitate community networking

Framingham, Massachusetts, Us

- Supported million-dollar tradeshow, from strategy to execution, and owned demonstration room resulting in over 1700 unique customer leads a 30% increase in leads over previous year- Managed newly formed creative team including individual schedules, delegation of tasks, and creation of new workflows based on standard timelines measured from previous projects- Facilitated the creation and prioritization of marketing materials to support launch of over 50 new products- Trained marketing team on use of new communication platform to enhance communication between teams- Initiated collaboration between marketing, engineering, creative, and company brand team to drive conversations around the Bose Professional narrative told in alignment with a permanent installation at the Bose Headquarters