Creating brand strategy & delivering investible ideas, content and experience led campaigns across public and private sector.Working with clients to design the outcomes I oversee delivery of an integrated mix of PR, Social, digital, print, broadcast and advertising solutions, reporting and acting on the results. In addition I advise clients on commercial, retail and CRM strategies as well as training, agency selection and potential revenue/funding streams and opportunities. I am also well versed in securing best value for money whether this is through negotiation of media/3rd party rates, creating a plan to secure optimum audience OTS or reducing wastage.Creative thinking for clients including Visit Guernsey, Canal & River Trust, Marketing Manchester, Isle of Man, Marketing Blackpool, Mersey Ferries, Spaceport, U-boat Story, Scotts, Henleys, Preston Guild 2012, Ourlife, Drinkwise, NWDA, Environment Agency, Muse, Interpol, NHS, Slendertone, Antler, Sefton County Council, Marketing Cheshire, Channel Islands Heritage Festival, European City of Science, Powys County Council, Secret Training and Science in Sport has provided an understanding of the importance of translating messages to a variety of stakeholders, applying commercial understanding and demonstrating returns every step of the way.

In a search for creativity I was offered the opportunity to move agency-side working on and heading up several accounts and brand names across B2B & B2C creating marketing plans and briefing internal and external team members to implement tactics. New skills learnt in this role included managing the media negotiation, production of a magazine and channel management for several IT clients.Sadly the merger of Greenalls with Scottish & Newcastle meant that the work flow decreased and the company went into Liquidation. I TUPED across to Vivid.

Using the experience of data interrogation I took the opportunity to specialise in a role defining audiences and messages, it was here I gained appreciation for segmentation and message hierarchy but missed a sense of creativity.

It was at Littlewoods I learnt the fundamentals of B2B and B2C marketing as well as gaining management experience. From refining strategy to preparing briefs, budgeting to re-branding and partnership working to managing a field sales team. I worked extensively with direct marketing, exhibitions/events interrogating data to deliver results.

Taking on the role of concession manager for several concessions I was responsible for merchandising, stock control and sales targets. It is here that I uncovered a passion for customer service, visualisation, creating a brand experience and the importance of a customer journey in improving performance of flagging brands.