Rachel Esmeralda Email & Phone Number

Jakarta, Indonesia

Category: OTC, food supplement brands for International Countries.Develop and implement innovative marketing strategies to achieve corporate revenue goals.Prepare budgets and manage expenses to achieve company financial objectives.Develop marketing plan to increase sales and profitability.Manage all marketing communications including advertisements, promotions, PR, and web marketing.Perform market research to identify consumer trends and competitive markets.Recommend new products or enhancements to product team based on consumer trends.Assist product team in developing, improving and launching products in market.Analyze market trends and identify new opportunities for business growth.Develop best practices for operational efficiency.Develop business strategies for existing and new product lines.Develop marketing programs and global promotions to improve brand recognition.Manage all the marketing activities to meet established goals and timelines.Manage brand assets and maintain brand quality standards.Analyze and resolve any branding issues promptly.Supervise and train team members in their assigned job responsibilities.

Jakarta, Indonesia

Category: Vitamins and Food Supplements● Handling Marketing, Brand Management and Product development of 4 Different Brands.● Build marketing programs to support specific marketing objectives across different channels and segments in support of our● overall strategic marketing plan● Market through various channels and segment databases working with large data sets● Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics● Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention● Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and● communications● Partner with creative teams, other internal stakeholders, and external agencies and vendors● Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right● internal processes● Developing Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as● well as long term● Creating and managing promotional collateral to establish and maintain product branding● Managing the budget for advertising and promotional items● Competitor and customer insights analysis● Analysis of sales forecasts and relevant financials and reporting on product sales● Manage all aspects of in-life products, including customer feedback, requirements, and issues● Manage all digital contents for social media, website and digital advertising strategy.

Jakarta, Indonesia

Category: Wine (Alcohol Beverages)• • Handling Marketing, Brand Management and Product development of 8 Different Brands.• Evaluating and optimizing marketing and pricing strategies.• Analyzing market trends and preparing forecasts.• Generating new business leads.• Increasing brand awareness and market share.• Coordinating marketing strategies with the sales, financial and production departments.• Developing and managing the marketing department's budget.• Overseeing branding, advertising, and promotional campaigns.• Managing the marketing department's staff.• Promoting brand at trade shows and major industry-related events.• Keeping informed of marketing strategies and trends.• Planning and execution of all communications and media actions on all channels, including online and social media• Assisting with product development, pricing and new product launches as well as developing new business opportunities• Creating and managing promotional collateral to establish and maintain product branding• Managing the budget for advertising and promotional items.• Competitor and customer insights analysis• Plan and carry out product launches • Provide insight to stakeholders on the product and market • Provide product marketing with insights on key differentiators and messages • Manage all aspects of in-life products, including customer feedback, requirements, and issues

Greater Jakarta Area, Indonesia

Category: Innovation and Research New Product Development Consultancy• Maintain and grow a portfolio of key existing accounts across the region by using excellent communication skills, strong follow-up and sharp attention to detail.• Leverage client relationships to retain and grow accounts by securing additional products or services to achieve a target portfolio percentage increase by cross-selling or up-selling.• Develop trusted advisor relationships with key accounts, client’s stakeholders and executive sponsors (CMO/COO/CEO and directors) to ensure client retention.• Run Account Management Meetings to ensure Service levels to all clients are met. Networking across each account.• On an ongoing basis, provide insight and analysis directly to clients around key trends and product activity, in-person, over the phone and through webinars• Identify new champions and revenue streams by networking through assigned accounts and by leveraging contacts throughout the territory.• Develop and maintain expertise in the FMCG and BPC industries.• Develop new business with existing clients and/or identify areas of improvement to meet sales quotas • Maintain the required service plan through on-site meetings monthly.• Interact with a wide variety of clients ranging from manufacturers, suppliers, retailers and beyond• Build strong relationships and partner with a wide range of colleagues in other areas of the company including Global Analysts, Consultancy, and Marketing• Strategize on best client service practices for Mintel’s business to drive up renewal rates.• Ensure the client’s satisfied with the data and able to maximize the data for their daily projects• Understanding the client’s innovation pipeline and give them input on global trends and analysis• Negotiate contracts and close agreements to ensure high renewal rates• Clearly communicate the progress of monthly/quarterly initiatives to internal and external.

Greater Jakarta Area, Indonesia

Client: Campina, Vitacimin, Semen Tiga Roda, Erlangga and Honda Motor.• The day-to-day management of clients’ marketing and advertising campaigns• Pro-active leadership that encourages teams to perform to the best of their ability• Regular communication and liaison with clients at a senior level• Generating accurate reports and status notifications• Pitching fresh and innovative ideas to clients with creating and presenting the integrated marketing proposal in ATL/BTL or Digital• Completing projects to a specific schedule and within an agreed budget• Using knowledge and skills to push clients, the team and the agency in the most productive direction• Handle budgets, manage campaign costs and invoice clients• Train and manage account executive.• Being a bridge between the creative team and client.

Greater Jakarta Area, Indonesia

Handling Gudang Garam - Surya.• Managing a portfolio of accounts• Using contacts to generate new business• Engaging in project management duties• Delivering presentations• Attending meetings with clients• Handle budgets, manage campaign costs and invoice clients• Maintaining good relationships with clients

Ragunan

• Meet and liaise with clients to discuss and identify their advertising requirements• Work with agency colleagues to devise an advertising campaign that meets the client's brief and budget• Present (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the client• Work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies• Liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both• Ensure that communication flows effectively• Negotiate with clients and agency staff about the details of campaigns• Present creative work to clients for approval or modification• Write client reports• Monitor the effectiveness of campaigns• Undertake administrative tasks• Arrange and attend meetings• Make pitches, along with other agency staff, with the aim of securing new business for the agency.

Ragunan, Jakarta

Clients: Samsung, Ciputra, Tupperware, Aktavis, Pertamina corporate, Roche. Including planning the proposal, financial budgets, media plan for the clients. Also executing the ATL and BTL.• Meeting clients to discuss their advertising needs• Working with account planners to devise a campaign that meets the client's brief and budget• Presenting campaign ideas and costings to clients• Briefing the creative team who will produce the adverts• Negotiating with clients, solving any problems and making sure deadlines are met• Checking and reporting on the campaign's progress• Keeping in contact with the client at all stages of the campaign• Managing the account's budget and invoicing the client• Making 'pitches' to win new business

Ragunan, Jakarta- Selatan

• Support all aspects of day-to-day account management team. Provide support to Account Executives & Account• Managers with their respective duties as needed • Prepare weekly status reports • Participate in related departmental projects • Present market updates and insight to AEs • Provide support in the planning and implementation of outdoor campaigns • Show confidence in presenting to managers and peers • Keep up to speed on all developments within the Advertising Industry. • Open jobs and assign job numbers • Follow up on job initiations and action changes • Participate in conference calls • Maintain an updated file system of all jobs • Maintain necessary performance tracking and media databases • Foster a positive relationship with key team members at all levels of the organization • Work cross functionally with other areas of agency • Stay abreast of industry trends, business opportunities and best practices • Set up meetings as directed by AMs, AEs or ADs • Confirm meeting attendance • Schedule conference calls, etc., as needed • Miscellaneous projects, as assigned

Kemang

• Worked one-on-one with students in subjects including English, reading, and math• Integrated reading and writing to offer new perspective and respect for student's own life stories.• Monitored, assessed, and remediated student performance• Developed and implemented comprehensive lesson plans that accommodated specific level of learners while offering support to make certain each student was able to grasp materials• Identified, selected, and modified resources to meet student's diverse needs and integrated worksheets to vary lessons and consolidate concepts

Sunter

• Review arrival lists to welcome guests• Attend to special guests (e.g. VIPs) and answer their inquiries• Help prepare welcome folders with collateral (e.g. room service menus, area descriptions)• Provide information about amenities, area and venues and promote services• Anticipate guest needs and build rapport with customers• Offer assistance with certain tasks (e.g. confirming travel arrangements, taking messages)• Address customer complaints and escalate to Guest Relations Manager when needed• Record information in the logbook daily• Ensure compliance with health and quality standards

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor Degree Of Social Science (S,Sos.), Marketing Communication And Advertising

Social Science