Rachel Fell Email & Phone Number

Milwaukee, Wisconsin, United States

Leveraging my uncommon capacities and depth/breadth of experience with individuals, leaders, entrepreneurs, and organizations of all shapes and sizes to skillfully navigate evolution and growth. For businesses/organizations: leadership, identity, culture, gestalt strategy, brand congruence, and communicationsFor individuals: vertical development, self-attunement, neurocomplexity, relationality

Remote

Designed and implemented a brand and marketing program inclusive of strategy and marketing technology infrastructure for a well-established technology company with two distinct business units. Responsible for role definition and hiring of all marketing personnel and management of cross-functional marketing and content teams. Worked with leadership and executive teams to refine brand strategy, brand architecture, and organizational design. Key contributor in two business reorganizations.Led a comprehensive re-brand based on adjusted brand strategy for The Events Calendar business unit; led a comprehensive website audit and overhaul for The Events Calendar website (focused on conversion rate optimization and activation of new brand messaging). Spearheaded and oversaw content program strategy, development, and execution. Triaged and assessed partnership opportunities and partnership strategy, contributed to the development of strategic partnership-based channel strategy. Attuned to organizational efficiency and implemented process and workflow improvements where possible. Contributed to demonstrable results in year-over-year growth in multiple categories of KPIs. Took a special interest in "leadership as a discipline" and contributed to leadership team development and cohesion. Educated fellow leadership on the importance of marketing, branding, and customer experience in overall business success.

Greater Milwaukee Area

Joined the CID leadership team with a focus on marketing and strategy for clients as well as for the agency itself. Developed, tested, and implemented strategy and marketing offerings for our clients ($5-$200 mil/revenue) including but not limited to: -comprehensive customer experience strategy development-brand architecture and strategy development, brand messaging-communications strategy and development (internal/external)-lead generation or conversion program development-brand, content, and digital-focused marketing strategy development -customer journey and experience mapping Also responsible for account management/relationship-building, event production, and agency-focused improvements in business development, marketing, sales, and communications.

Remote

Joined the RevenueWell team to assist in product, content, and brand marketing maturation.Areas of focus/projects included: brand strategy audit, development, and refresh, product marketing/positioning development, content strategy and content development, SEM/SEO, influencer marketing strategy, sales pipeline strategy and customer journey design, competitive analysis, audience research and persona development, demand and lead generation strategies, PR outreach, marketing for HR/internal communications, tradeshow strategy and engagement

Remote

Acted as interim Marketing Director/Head of Marketing & Communications for a promising health technology startup (remote, based in both Milwaukee, WI and Colorado Springs, CO)Drove initiatives related to pricing/positioning, product testing, product launch and development, brand development, market intelligence, buyer personas, digital marketing, content marketing, social media marketing, community-building, PR, and partnerships strategy; also participated in investor relations strategy and negotiations

Promoted to Community and Marketing Director for Yelp.com in Milwaukee, Wisconsin Responsible for continued brand development and sustainability, all marketing and outreach efforts, PR, regular event conception/execution, B2B and B2C product education, hired/managed employees both remote and local, acted as a team lead, created multiple marketing campaign playbooks, worked on national partnership opportunities, etc.; community management model sustainability also became an area of focus

Milwaukee

Promoted to Senior Community and Marketing Manager for Yelp.com in Milwaukee, Wisconsin

Milwaukee, Wi

Brought on with Yelp as Milwaukee's first Community and Marketing Manager in Milwaukee, Wisconsin. Responsible for community building, brand development, digital/social media marketing, PR efforts, event conception and execution (lean budget), and B2B and B2C pipeline development, engagement, and product education.

Responsible for personnel hiring and management, brand development, marketing efforts, customer relations, product oversight, day-to-day operations, and budget tracking, actual bar tending and serving, and all the other requisite service industry and service industry management-type stuff

Milwaukee Wi

Responsible for referral/repeat business generation, sales reports and correspondence, complaint handling, customer acquisition, all the requisite entry-level sales stuff, etc.

Bachelor Of Arts - Ba, International/Global Studies

Bachelor Of Arts - Ba, English Language And Literature/Letters