Rachel Fernelius Email & Phone Number

Chicago, IL, US

Chicago, Illinois, United States

• Generate strategic insights through financial modeling, in-depth market research, and identification of investment opportunities, delivering actionable recommendations to the investment committee

South Bend, Indiana, United States

• Managed and coached four student analysts conducting market research, testing technology products, specifically data storage and organization solutions, interviewing 512+ potential users and gathering feedback to.
• Developed go-to market strategies for new products, by developing a compelling storyline using detailed presentation decks to present final recommendations to inventors and executive leadership team

Seattle, Washington, United States

• Developed global (European, Asian & American markets) business plan for a $20M private label product category by evaluating complex datasets, product performance, competitor products, & identifying opportunities within.
• Effectively pitched a new product strategy to executive team, achieving a 72% reduction in SKUs, developing 25 new SKUs to drive ~$2.5M in revenue, communicated through a comprehensive “6-pager” memo and verbal.

Dallas, Texas, United States

• Collaborated with an engineering team to develop a digital retail solution addressing complex client challenges across 1,500+ dealerships, enhancing dealer operations, streamlining field team processes, and elevating.
• Led the implementation of the pilot program, analyzing key performance indicators, collecting user feedback and giving recommendations to optimize user experience, growing customer satisfaction by ~3.5% at pilot.
• Enhanced the sales cycle of 20+ pilot dealerships, reducing wait times by 14% and increasing revenues by ~$118/service

Dallas, Texas, United States

• Developed a new national marketing strategy creating assets such as “Toyota Jan” commercials, sales materials & websites to enhance customer knowledge, increasing traffic by ~27% & growing leads by ~46% on average per.
• Performed quantitative analysis to evaluate daily, monthly, & annual national sales reporting for c-suite executives, guiding them to make informed decisions on national incentives, future production plans & overall.

Greater New York City Area

• Cultivated strong partnerships and managed 64+ clients (dealerships) on best practices via KPI scorecards analyzing operations, sales processes, financial and market data, which led to +11% retention increase, and +24%.
• Applied problem-solving skills to address bottlenecks in recall operations and accurately forecast sales monthly/yearly
• Directed training sessions for new vehicle and service sales processes with 250+ client personnel, enhancing product knowledge on vehicle technology updates, warranty services and driving new business by ~12%
• Led and executed projects across dealerships, collaborating with field offices, Toyota headquarters leadership, and external stakeholders to deliver high-quality deliverables throughout the project lifecycle

Greater New York City Area

Greater Los Angeles Area

• Toyota Marketing Analyst (3 Month Rotation)
• Lexus Call Center Case Manager (5 Month Rotation)
• Lexus Sales Analyst (6 Month Rotation)

Michigan Ave., Chicago, IL

Hillsdale, MI

• Form relationships with local businesses, sell $1,000+ of newspaper space, and manage accounts weekly.
• Design five advertisements using Adobe Photoshop, InDesign and Illustrator monthly.
• Work with a team of editors to manage layouts and distribute papers.

Hillsdale, MI

• Verify invoices and paid billing statements weekly.
• Utilized data management skills to organize information regarding 500+ personalized decorative sidewalk bricks from donors.

Hillsdale, MI

• Elected by 90+ Women; manage a committee of 20+ people and delegate tasks.
• Promote Fraternity to peers, parents, collegiate staff, and community through various forms of media, including newsletters, social medias and special events.
• Host 5+ College Community events for 100+ people per semester.
• Represented my chapter at the Kappa Kappa Gamma National Leadership Convention.
• Implemented new communication system, the GIN system, and blog for chapter council, all chapter, advisors and alumnae.

Hillsdale, MI

• Elected by 90+ Women; managed a committee of 20+ people and delegate tasks.
• Contacted venues, negotiated contracts, and managed $8,000 budget.
• Planned four large-scale social events throughout semester for over 170 guests.
• Designed party favors, invitations and decorations.

San Francisco Bay Area

• Traveled with Digital Marketing team in efforts to communicate and implement marketing objectives as well as establish consistent branding among Northern California dealerships.
• Mystery Shop auto dealerships by assuming the role of a prospective car buyer and observe critical success factors as well as areas that require improvement.
• Assisted Sales and Service Managers by providing Excel reports that illustrates current dealership sales pace compared to month-end corporate sales objective.
• Supported Merchandising Department by designing graphic elements via Adobe Photoshop/Illustrator to accompany sales incentives that are presented to dealers.
• Observed unique job tasks and duties such as audits, retail venues, distribution ports and product distribution centers.

Master Of Business Administration - Mba, Finance, Real Estate, Entrepreneurship

Activities and Societies: Forte Fellow, Real Estate Club, Women in Business Club, Technology ClubMBA Candidate Class of 2024 | University.

Study Abroad, Fashion Merchandising

Bachelor Of Arts (B.A.), Marketing/Marketing Management, General

Activities and Societies: Kappa Kappa Gamma, Junior Achievement

Education record

Activities and Societies: Transfered.Lloyd Hall Arts and Literature Program

Study Abroad Program, French Language And Culture

Foreign exchange student focusing on the French language and culture.