Owned design KPIs to increase enterprise adoption, helping achieve 253% increase in daily average users, a 172% increase in power users (use the tool 4x each week), and achieving 65% stickiness in 2023Hired, on-boarded, and actively managed a product design associateEstablished a dual-track design process, reducing unnecessary context switching and 2x-ing design velocityLed implementation and adoption of an improved, component-driven Design SystemCreated and maintained an internal Product Wiki and Agile Planner, resulting in better cross-functional collaboration between engineering, design, PMs, CS, and SalesOversaw 15+ user studies and 25+ product surveys

Owned the entire design process from discovery to release while keeping stakeholders informedLed the re-design of all legacy interfaces during the transition from Agile to React frameworksSpearheaded a UX research and continuous product discovery initiative resulting in 40+ user studiesIncreased our Product Market Fit score from 8.3% to 41.3% over six months, a proxy for user sentimentEstablished process for evaluating adoption of new features using analytics tools like June.soConstructed in-app onboarding and new release guides to promote new functionality to users via PendoCrafted 30+ net-new interfaces / features and completed 350+ iterative design improvements

Graphic DesignBrand ManagementWebsite Design and DevelopmentSEO / Content MarketingSales Enablement