Rachel Formaro

Rachel Formaro Email and Phone Number

Founder and CEO, Collabry | Collabry is a consulting and communications collective of experienced professionals who deliver results with empathetic expertise. We believe in doing good and being good to one another. @ Collabry
Rachel Formaro's Location
Des Moines, Iowa, United States, United States
Rachel Formaro's Contact Details

Rachel Formaro personal email

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About Rachel Formaro

As the CEO and founder of Collabry, I lead a team of consultants that offers communications strategy, program and project management services, and content development for financial services companies and other regulated industries. I have over 25 years of experience in marketing communications and program management, with a focus on building trust and engagement with clients and their customers.My passion is to create a new way of doing business that is focused on doing good and being good to one another. Collabry is home to a diverse and talented team of consultants, writers, and editors who share this vision. We have been in our clients' shoes, and we understand their challenges and needs. We are not just service providers, we are partners who care about making life easier for our clients and delivering value to their stakeholders.Collabry is a registered business name of Blu Pagoda LLC

Rachel Formaro's Current Company Details
Collabry

Collabry

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Founder and CEO, Collabry | Collabry is a consulting and communications collective of experienced professionals who deliver results with empathetic expertise. We believe in doing good and being good to one another.
Rachel Formaro Work Experience Details
  • Collabry
    Chief Executive Officer
    Collabry Nov 2014 - Present
    Des Moines, Ia, Us
    We are good together. Collabry is a consulting and communications collective that delivers results with empathetic expertise to companies seeking an extension of their own teams so they can deliver faster, and with greater impact. We are a diverse group of experienced professionals who define our success as your success. We believe in doing good and being good to one another.We have deep expertise in financial services, tech, and other industries with a diverse team of consultants. Our capabilities span strategy, execution and management of change management, enterprise technology and marketing and editorial content. SpecialtiesConsulting, Marketing, Communications, Writing, Editing, Creative Writing, Script Writing, Content Marketing, Community Management, Crisis Communications, Regulatory Communications, Financial Services, Investor Communications, Project Management, Program Management, Business Analysis
  • Charles Schwab
    Managing Director, Communications
    Charles Schwab Apr 2006 - Nov 2014
    Westlake, Texas, Us
    Managing Director, Client and Advisor Service Communications (2007 – 2014)Responsible for managing and deploying retail and advisor account service communications, with the end goal of keeping retail clients and independent advisors engaged and connected with the brand. Ensure that policy and regulatory changes are communicated in a timely, relevant and plain English manner. Implement programs to ensure that clients and advisors are provided with periodic communications regarding key account information. Lead and manage a cross-functional team of seven to nine people (all remotely/virtually). • Lead crisis communication development team – not only dealt with dozens of emergency situations requiring rapid and real-time communication, but developed a crisis communication strategy to provide relevant information in an emergency situation while maintaining and encouraging a calm and measured response.• Serve as a member of cross-functional and cross-enterprise committees (including Employee Engagement Committee and Collaboration Networks) to enhance the overall client and employee experience.Senior Manager, Retirement Plan Services Marketing (2006)Responsible for developing personalized client communications regarding several aspects of client retirement plans. • Served as Team Lead for the redesign of the 401(k) rollover kit, overseeing various departments in the execution of a common goal of redesigning customer communications and marketing materials relating to 401(k) rollover kit; received Excellence in Service Award.
  • Colborne Street Creative
    Founder/Principal
    Colborne Street Creative Jan 2003 - Apr 2006
    Served a number of loyal clients in a variety of fields (from artist to financial), meeting their creative project needs. Engaged in all aspects of business operations and management, from accounting and finance to project execution. Representative projects include the following:• Engaged by a philanthropic organization to strengthen its brand association and footprint by developing a member and donor database, facilitating member communications, fundraising, and brand outreach efforts.• Sought out by a consumer banking client to develop marketing materials for a new checking product, and eventually became a key resource during the actual development of the product itself.• Retained by a financial services firm to manage all client communications relating to a three-year effort to migrate over two million clients from one account feature to a new feature. Oversaw all aspects of all communications, ranging from creative development and layout to print production and quality assurance.• Served a variety of arts clients, specializing in publicity and event management. Projects included but were not limited to a sold-out book launch event for a local author.
  • Charles Schwab International
    Director, Marketing
    Charles Schwab International Jan 2001 - Dec 2002
    Westlake, Texas, Us
    Director, Marketing: U.S. Business (2002)• Managed and executed various cross-functional initiatives, leading teams of up to fifteen people. Oversaw the development of a centralized, web-based marketing calendar tool to capture all marketing communications and to streamline and synchronize all marketing communications. Successfully achieved greater message consistency, improved targeting, and reduced marketing expense. Director, Marketing: International Business (2002)• Successfully launched a Foreign Exchange marketing product across Schwab International, including but not limited to Canada, Australia, Japan, UK, and Latin America. • Led the Global-Regional Marketing Forum to facilitate the sharing of knowledge and best practices among corporate marketing leaders internationally.
  • Charles Schwab International
    Director, Marketing
    Charles Schwab International Dec 1998 - Feb 2001
    Westlake, Texas, Us
    • Entrusted with national communication efforts and strategy relating to the acquisition of a Canadian private brokerage firm by a major US broker/dealer, implementing its first foothold in Canada. • Recruited and engaged key vendors for public relations support and advertising brand, creating the Canadian brand identity.• Authored, implemented, and oversaw creative, media, and publicity strategies.
  • Dove Street Media, Inc.
    Founder/Principal
    Dove Street Media, Inc. May 1996 - Dec 1998
    Operated a boutique advertising and communications firm, helping local clients with all of their publicity-related needs. Engaged in all manner of business operations, from client recruitment to project execution. Representative projects include the following:• Managed a national weekly investment education radio call-in show (“Canada’s Money Show”), and created, produced, and managed live audience events to increase exposure and listenership.• Engaged by a private brokerage client to manage advertising, public relations, and marketing communications across media platforms.
  • Grey Canada
    Account Manager
    Grey Canada Apr 1995 - Apr 1996
    Toronto, Ontario, Ca
    • Client management• Creative brief writing• Market research• Copywriting• Media buying (print and broadcast)
  • Ipsos-Reid
    Market Researcher
    Ipsos-Reid Sep 1993 - Apr 1995
    Paris, Fr
    • Report writing based on raw data analysis• Focus group reporting and coordination• Secondary research report writing

Rachel Formaro Skills

Integrated Marketing Marketing Communications Marketing Strategy Strategy Marketing Copywriting Leadership Social Media Management Direct Marketing Public Relations Email Marketing Creative Direction Strategic Communications Strategic Planning Product Marketing Crm Social Media Marketing Project Management Market Research Brand Development Digital Marketing Online Marketing Writing Blogging Online Advertising Seo Account Management Event Management Corporate Communications Lead Generation Internal Communications Social Networking Entrepreneurship Sales Media Planning Media Relations Fundraising Crisis Communications Community Management Community Building Newsletters Market Planning Creative Development Product Development Event Planning Copy Editing Message Development Storytelling Squarespace

Rachel Formaro Education Details

  • University Of Toronto
    University Of Toronto
    English
  • Sheridan College
    Sheridan College
    Market Research Analysis

Frequently Asked Questions about Rachel Formaro

What company does Rachel Formaro work for?

Rachel Formaro works for Collabry

What is Rachel Formaro's role at the current company?

Rachel Formaro's current role is Founder and CEO, Collabry | Collabry is a consulting and communications collective of experienced professionals who deliver results with empathetic expertise. We believe in doing good and being good to one another..

What is Rachel Formaro's email address?

Rachel Formaro's email address is ra****@****hoo.com

What is Rachel Formaro's direct phone number?

Rachel Formaro's direct phone number is +151528*****

What schools did Rachel Formaro attend?

Rachel Formaro attended University Of Toronto, Sheridan College.

What are some of Rachel Formaro's interests?

Rachel Formaro has interest in Writing, Children, Cooking, Community Service, Human Rights, Yoga, Book Reviewing, Education, Environment, Reading.

What skills is Rachel Formaro known for?

Rachel Formaro has skills like Integrated Marketing, Marketing Communications, Marketing Strategy, Strategy, Marketing, Copywriting, Leadership, Social Media, Management, Direct Marketing, Public Relations, Email Marketing.

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