Rachel Franklin Email and Phone Number

enableCV is a wholly owned subsidiary of Edwards Lifesciences focused on minimally invasive cardiac surgery products.

• Provided consulting and advisory services in areas of Contracting, Competitive Analysis, Business Strategy & Development and Supply Chain.

● Drove all contracting initiatives for sustainable/green products to include member feedback, sustainability standards compliance and negotiations. ● Directed all supplier relationships for Greenhealth Exchange and Greenhealth Approved. ● Developed and executed launch of Greenhealth Approved seal (certifying products that met sustainability criteria). Created and operationalized processes; developed legal agreements.● Collaborated with subject matter experts at Healthcare Without Harm, Practice Greenhealth, and GX member organizations to define and gain consensus on green attributes for targeted products and categories.

• Managed, negotiated and grew GPO Cardiovascular portfolio supporting 4,000+ hospitals (100+ contracts, 70+ manufacturers and distributors) totaling $2.2B+ in sales and $33M+ in revenue.• Developed and executed strategic business plan that optimized profitability, minimized risk and contributed to 13% ($4M) growth of service line exceeding company’s stretch goal. • Devised and negotiated company’s innovative first aggregated forward-buy program, which aligned supplier and Company annual goals. Led cross-functional team of 25 in strategic, legal/financial evaluation, developed/negotiated term sheet and contract. • Operationalized forward-buy program and developed discount/pricing and go-to-market strategy; led weekly field sales team status calls. Drove $2M+ in incremental revenue for the event.• Maintained relationships with strategic suppliers and provided a measurable ROI for contracted vendors, through contract uptake and support, while assuring significant value for IDNs and hospitals.

• Managed portfolio of contracts for entire contract lifecycle, including Cardiovascular (PPI), Surgical Services, Lab, Facilities and Nursing. • Designed company’s “most accurate financial revenue forecasting model” within 1.3% of original based on market research and analysis, competitive intelligence and historical data. • Renegotiated terms and conditions, managed amendment process and financial modeling (forecasting, cash flow).• Consulted and provided subject matter expertise in industry-wide and macroeconomic changes potentially impacting revenue through research/analysis of market and suppliers.• Developed competitive and market intelligence; Created vendor profiles and analysis of market events and business implications (including mergers & acquisitions activity) for senior management.

• Acted as primary point of contact for field staff and proposal development team for questions and issue resolution regarding proposals and new member recruitment of $900M+ annually. • Transformed/ turned around underperforming team - within six months, increased deliverables by 80%, eliminated customer reported errors and met/exceeded service level agreements. Team's contributions ultimately Premier achieved member retention rate of 98%.• Developed new organizational structure, roles/responsibilities, streamlined processes, quality checklists and communication with internal customers. Recruited team members.• Managed nine contributors in product portfolio analysis and contract conversion, monitoring performance and providing opportunities for training and professional development.

• Developed strategic and tactical financial analyses (incremental revenue, sales projections, competitive and margin analysis) to maximize profitability in a region with $250M annual sales.• Worked directly with a Cardiovascular Medical Device field sales force of 100+ to provide product information, ad-hoc reporting, value propositions and pricing guidance.• Constructed deal parameters for national and corporate accounts with market, trend and competitive pricing analyses.• Drove growth in market share, revenue and minimized price erosion/maintained average selling prices (ASPs) through deal structure; Influenced others to support business decisions.• Developed responses to RFPs (IDNs & GPOs), managing contributions from Legal, Finance, Product Management and Sales Management.