Responsible for executing Praia’s Go To Market (GTM) strategy and expanding the company’s market presence through content creation and management, demand generation, and event support.

• Strategized, project managed, and optimized multi-channel B2B and B2C growth marketing campaigns designed to increase brand awareness and generate over $23M annually in pipeline ACV from healthcare systems, physician practice groups, and clinicians• Managed multi-channel account-based marketing (ABM) strategies to influence and convert a target list of 600+ accounts• Lead marketing strategy and execution for GTM product launches of ambient AI medical documentation products• Oversaw 3 agency team members managing paid advertising efforts across Google Ads, Microsoft Ads, Meta, LinkedIn Ads, StackAdapt, and AdRoll, generating over $1M annually in pipeline ACV• Managed industry sponsorship placements and strategic membership opportunities, generating over $100K annually in pipeline ACV• Managed HubSpot lifecycle marketing functions, including lead nurturing and prospecting email campaigns• Built customer communications framework and manages ongoing customer retention, expansion, and referral campaigns• Managed company presence at 20+ trade shows and conferences, including logistics, media opportunities, partner relations, speaking opportunities, executive briefings, investor relations, and lead generation, generating over $250K annually in pipeline ACV

• Wrote marketing strategies and leads marketing efforts to grow OneHope and its sub-brands through social media, email, paid advertising, text messages, newsletters, blogs, conferences, and additional platforms• Collaborated on lifecycle marketing strategies focused on user journeys and funnels• Served as Crisis Response Manager to lead the organization’s public response to global events, raising over $500K for Ukraine relief efforts• Oversaw 16 branded social media platforms on Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok• Wrote strategy and advertising copy for lead acquisition and direct fundraising digital advertising campaigns on Meta and Google• Managed a team including two fellows and two interns• Served as an organizational ambassador at conferences and other stakeholder events

• Created strategies for marketing initiatives, social media campaigns, conferences, fundraising campaigns, and internal communications• Wrote copy for major donor updates, funding proposals, blogs, websites, events, video scripts, and promotional materials• Assisted in executing a marketing strategy for Change Your World, a best-selling book by John C. Maxwell and Rob Hoskins• Completed the Innovation Launchpad – a 12-week course teaching innovation design principles• Managed a team of three interns

• Crafted testimonies from international sources into compelling stories for fundraising and social media• Designed graphics and created content for social media, web, and printed materials• Developed strategy for 2018 year-end fundraising campaign

• Conducted audits on the organization’s social media platforms and created content for various channels• Wrote copy for the organization’s webpage, donor updates, and conference strategies

• Assisted in the founding and recognition of Clemson Hope as an official branch of the 501(c)(3) organization Charleston Hope• Recruited and organized hundreds of volunteers participating in weekly mentoring programs and additional events• Raised over $20,000 in sponsorship for major events and initiatives reaching thousands of local Title 1 students• Created and established the organization’s brand identity through networking and marketing• Designed graphics for social media, web, print, and visual presentations• Built the organization’s web page and social media presence• Wrote grant proposals receiving over $4,000 in awards