Rachel Simpson Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Accountable for subscription growth and development of Bell Media direct-to-consumer brands, Crave and TSN Direct.- Execute strategic marketing vision that delivers short and long-term business results, driving KPIs such as brand awareness, consumer engagement, product use and market leadership.- Lead development and execution of paid digital media strategy, building a diverse marketing mix that drives full funnel activity across awareness, acquisition, upsell, winback and… Show more - Accountable for subscription growth and development of Bell Media direct-to-consumer brands, Crave and TSN Direct.- Execute strategic marketing vision that delivers short and long-term business results, driving KPIs such as brand awareness, consumer engagement, product use and market leadership.- Lead development and execution of paid digital media strategy, building a diverse marketing mix that drives full funnel activity across awareness, acquisition, upsell, winback and retention.- Develop and scale executions across paid search and social channels, analyzing and optimizing performance that reach/exceed targets, drive cost efficient CPAs and ROAS.- Manage relationship and collaboration with external agencies and advertising partners, such as Facebook, Google, Snapchat, Twitter, TikTok, etc.- Manage 7-digital annual budget, maximizing performance/efficiency and minimizing costs.- Committed to a test and learn approach, implementing experimentation through A/B testing and the development of learning agendas with advertising partners, to ensure continuous evolution of marketing strategy and efficiency. - Fuel audience targeting with first and third party data to optimize campaign performance.- Manage tracking and data requirements, such as implementation of pixels, tags, APIs, etc.- Develop and present monthly and quarterly reports with key stakeholders and partners.- Work with cross-functional teams, including in-house creative agency, product, dev, digital and communications/PR, to deliver seamless subscriber journey across all touch points.- Support development of team to maximize engagement and performance effectiveness.- Committed to creating an inclusive environment that supports diversity of thoughts, approaches and experience. Show less

Toronto, Ontario, Canada

- Marketing lead for TSN’s direct-to-consumer (DTC) subscription product, TSN Direct. Successfully spearheaded product launch in spring of 2018, supporting brand development and launch campaign execution.- Responsible for day-to-day management and strategic campaign development for DTC business, leading marketing efforts for every step of the product lifecycle, from awareness and acquisition to retention and win back, by effectively liaising with internal teams and external agencies on… Show more - Marketing lead for TSN’s direct-to-consumer (DTC) subscription product, TSN Direct. Successfully spearheaded product launch in spring of 2018, supporting brand development and launch campaign execution.- Responsible for day-to-day management and strategic campaign development for DTC business, leading marketing efforts for every step of the product lifecycle, from awareness and acquisition to retention and win back, by effectively liaising with internal teams and external agencies on creative development (Jira), paid social (FB, IG, TW, YT), SEM (Google), email marketing, website development, social content creation & more.- Effectively develop and manage annual DTC budget, monitor subscription growth and generate insightful monthly/campaign reporting with actionable recommendations in order to evolve and optimize marketing efforts.- Committed to driving innovation through a test and learn approach, e.g. developing Bell Media’s first Reddit campaign to target illegal streamers, which surpassed KPIs and garnered key insights shared across the business.- In addition to DTC, responsible for managing the execution of TSN’s brand marketing priorities, effectively liaising with internal teams, including creative, brand partnerships, social, editorial and production, to develop and traffic promotional assets for on-air, digital, social and out-of-home. Show less

Toronto, Canada Area

- Supported priority initiatives designed to meaningfully connect with customers and differentiate the Sportsnet brand in the marketplace, ensuring brand standards were understood, maintained and consistently executed across all initiatives. - Was instrumental in the coordination, tracking, and monitoring of program deliverables for the Sportsnet NOW campaign, developing a comprehensive creative blocking chart to ensure alignment of brand and creative team efforts and expectations. -… Show more - Supported priority initiatives designed to meaningfully connect with customers and differentiate the Sportsnet brand in the marketplace, ensuring brand standards were understood, maintained and consistently executed across all initiatives. - Was instrumental in the coordination, tracking, and monitoring of program deliverables for the Sportsnet NOW campaign, developing a comprehensive creative blocking chart to ensure alignment of brand and creative team efforts and expectations. - Collaborated with internal teams and 3rd part agencies to develop creative concepts and final assets for awareness, acquisition, retention and win-back campaigns across TV, radio, social media and other digital channels.- Independently spearheaded the rebuilding of Sportnet NOW’s SEM strategy, working directly with the acquisition team and external media buying partner to understand, design and manage a comprehensive campaign aligned with overall company objectives.- Maintained project management schedules, providing regular status updates to working teams, delivering metrics reporting for completed programs and contributing to campaign post-mortems. Show less

Explorer

- Worked in conjunction with marketing managers to support a collaborative approach engaging all stakeholders in the execution of assignments using a skill set that includes effective communication; project management; competitive and customer profiling; data collection and analysis; and demand generation design and deployment (programs, tools and collateral).- Supported the strategic marketing team on a voice of customer project by conducting primary research to collect feedback on new… Show more - Worked in conjunction with marketing managers to support a collaborative approach engaging all stakeholders in the execution of assignments using a skill set that includes effective communication; project management; competitive and customer profiling; data collection and analysis; and demand generation design and deployment (programs, tools and collateral).- Supported the strategic marketing team on a voice of customer project by conducting primary research to collect feedback on new product concepts being considered for development and launch into the Canadian higher education market. Insight gathered was able to validate the Canadian market need for these product concepts, which resulted in a significant change of go to market strategy.- Independently identified a repositioning opportunity for an existing service offering and continued to design and implement the new concept including building new key messaging, collateral and material for sales team training.- Worked exclusively with the marketing co-op team to develop Ricoh Canada’s first customer-facing contest, including designing contest framework, budget, supporting collateral, material for sales team engagement and more.- Worked exclusively with the communications team on a global website redesign including working with subject matter experts to approve content, web content management tool Sitecore to create, update and manage content, and the U.S. development team to build net new pages, functionalities and fix any bugs.- Worked in collaboration with marketing and human resources to design, develop, and implement Ricoh Canada’s first culture week, celebrating the company’s culture and the people within it, including independently producing several creative videos shared company-wide. Show less

Mississauga, Ontario, Canada

- Supported Digital Account team in launch and support of online tools, content management of client websites, publication of a weekly newsletter and many team ad hoc requests. - Trusted to independently pilot many tasks and projects including detailed quality assurance testing of websites and apps, updates and enhancements of online functionalities and the generation of business requirement documents used by upper management.- Collaborated with all departments within agency to complete… Show more - Supported Digital Account team in launch and support of online tools, content management of client websites, publication of a weekly newsletter and many team ad hoc requests. - Trusted to independently pilot many tasks and projects including detailed quality assurance testing of websites and apps, updates and enhancements of online functionalities and the generation of business requirement documents used by upper management.- Collaborated with all departments within agency to complete tasks, including; development, creative, studio, communications, and customer programs.- Successfully managed multiple projects and tasks for all members of the Digital team in a fast paced and demanding environment. Show less

- Managed large groups of people and events in a fast paced and demanding environment. - Developed ideas, schedules, and strategies for events and utilized excellent problem solving skills when implementing these plans. - Oversaw virtually all aspects of game day paperwork, travel logistics, budget management, fundraising events and liaising with the Guelph Girls Hockey Association. - Was awarded the 2014 University of Guelph Manager of the Year award.

- Assisted project managers with various tasks in the areas of graphic design, in-store merchandising, competitive analysis, invoicing, customer surveys, and product launch strategies. - Produced creative videos for in-house events such as the annual sales conference and various company functions.