Rachel Simpson Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Accountable for subscription growth and development of Bell Media direct-to-consumer brands, Crave and TSN Direct.- Execute strategic marketing vision that delivers short and long-term business results, driving KPIs such as brand awareness, consumer engagement, product use and market leadership.- Lead development and execution of paid digital media.

Toronto, Ontario, Canada

- Marketing lead for TSN’s direct-to-consumer (DTC) subscription product, TSN Direct. Successfully spearheaded product launch in spring of 2018, supporting brand development and launch campaign execution.- Responsible for day-to-day management and strategic campaign development for DTC business, leading marketing efforts for every step of the product.

Toronto, Canada Area

- Supported priority initiatives designed to meaningfully connect with customers and differentiate the Sportsnet brand in the marketplace, ensuring brand standards were understood, maintained and consistently executed across all initiatives. - Was instrumental in the coordination, tracking, and monitoring of program deliverables for the Sportsnet NOW.

Explorer

- Worked in conjunction with marketing managers to support a collaborative approach engaging all stakeholders in the execution of assignments using a skill set that includes effective communication; project management; competitive and customer profiling; data collection and analysis; and demand generation design and deployment (programs, tools and.

Mississauga, Ontario, Canada

- Supported Digital Account team in launch and support of online tools, content management of client websites, publication of a weekly newsletter and many team ad hoc requests. - Trusted to independently pilot many tasks and projects including detailed quality assurance testing of websites and apps, updates and enhancements of online functionalities and.

- Managed large groups of people and events in a fast paced and demanding environment. - Developed ideas, schedules, and strategies for events and utilized excellent problem solving skills when implementing these plans. - Oversaw virtually all aspects of game day paperwork, travel logistics, budget management, fundraising events and liaising with the.

- Assisted project managers with various tasks in the areas of graphic design, in-store merchandising, competitive analysis, invoicing, customer surveys, and product launch strategies. - Produced creative videos for in-house events such as the annual sales conference and various company functions.