Generations Group provides premier flooring products for wholesalers and distributers across the U.S. We work with the best and most experienced producers of SPC, WPC, and waterproof laminate flooring in the world to provide a superior product that incorporates the latest features and designs. Working closely with the President of the firm, I ensure customers expectations are satisfied, communications are transparent with vendors, and provide product support with exceptional in-house marketing services.

Worked closely with President of the firm to create structure and processes for this new role, including time management and prioritization. Utilized marketing software tools to manage accountability and expectations for both the firm and its entities. High level of collaboration with leadership team at each operating company. Learned to effectively communicate with various roles. Built marketing strategies across portfolio, including initial branding and re-branding work; identified low-hanging fruit opportunities, executed against established goals.Crafted messaging for news releases, obtained quotes and client approval, successfully reached news media outlets for print and digital circulation. Designed flyers and brochures, maintained transparency and communication with CEO’s and managers. Executed and tracked performance on social and email campaigns.Designed and created websites with Wix. Implemented Google Analytics and utilized at a high level. Work with local marketing agencies to maintain and monitor websites and implement SEO and PPC campaigns.

Two-year post graduate Christian program.

Center of Influence Marketing - gain trust and recognition from referral coordinators and practice managers in our local medical community by building relationships with local medical practices. Business Development and Growth - assist the development and growth of the practice through increasing new patient referrals.Brand Awareness - advocate the Allied Eye brand in various networking communities such as the Chattanooga Chamber of Commerce, Women's Prosperity Network, and Women Mean Business.Event Planning - plan, manage, and execute events. Design postcard invitations and build up interest and excitement. Hand-deliver postcards to ideal businesses in our local community. Strategize email blast invites to further promote and convert prospects.Types of Events - an in-house Designer Eyewear Trunk Show designed to promote our selection of glasses frames, gain foot traffic, and further patient conversions. Participate in local health fairs geared to equip our community with the health care resources that they need.

Independent Freelance MarketerSocial Media Marketing: content scheduling, content creation, monitoring metrics and analytics E-newsletters: design, layout, managing contacts

An amazing opportunity to experience the unique culture + laid-back work environment of a start-up tech company. Every day was a new challenge. Worked closely with the VP of Marketing, conducting market research, curating online content, and fulfilling on-premise marketing initiatives. Gained a unique perspective of the firm's internal day-to-day operations, including in-house manufacturing/production, their cloud-based mobile application, and product testing that directly affected their UI design.I attended NeoCon 2016, where I met sales goals, demonstrated our product, and effectively communicated our value proposition to various professionals.