Rachel Thompson Email & Phone Number

Sunderland, Gb

Sunderland, England, United Kingdom

In my current role as Growth Manager at tombola I am responsible for increasing revenue through better retention and monetisation of our active player base. This involves various growth and marketing strategies to increase average revenue per user, days played and rewarding customer for their loyalty. I work closely with the CRM and Promotion Teams using segmentation to ensure we are targeting the right customers at the right time with the right content, promos and products.

Sunderland, England, United Kingdom

• I am responsible for the product discovery and delivery of two international (UK, Spain, Italy, Denmark, Sweden and Netherlands) platform teams: Payments and Chat & Community. This involves the development of products and features across web, mobile and app. • I created my team’s vision, mission, goals (OKRs) and strategies in line with the company’s target. Every idea I pick up I give an ICE score and assess the potential impact against my objectives. • I turn problems into solutions through detailed discovery whilst focusing on how I can gain product confidence and validation quickly by developing, measuring, and learning from MVPs. • Once I have product confidence I work alongside a team of designs and developers to deliver products. This involves kick off workshops, user journey mapping, writing product requirement, user stories and acceptance criteria. • I manage my product backlog and am proficient in the use of JIRA to create sprints. • I also work alongside a Data team to obtain data and create reports and deliver presentation at all levels, including to the COO and MD.• My role involves working with all departments across the business including Compliance, Customer Services, Risk and Fraud, Chat, InfoSec, and Marketing, to ensure products meet local regulations, are compliant and are understood by all before launch. • Deliver training to colleagues on product ways of working and lean product management best practices to support with personal development and process improvement.• Work closely with the Product Lead on the product strategy and assisting with process creation to enhance product ways of working. • Onboarding new members of the product team and mentoring junior colleagues to aid personal growth and achieve PDP objectives.

Sunderland, England, United Kingdom

• Managed the development of Britain’s Biggest Bingo – tombola’s biggest ever game which had 171,277 players purchase tickets in a single bingo game and over £272K staked. This involved cross collaboration with multiple teams across the business including development, design, R&D, Customer Service, Safeplay, Finance, Platform and Chat. I was awarded The Big Link award at tombola’s annual Full House Heroes Awards for my outstanding team work on this game. • Used tools like Tableau and Kibana to create reports on the success of products whilst comparing results to goals and KPIs. • During the game development process, I worked with the research and development team, designers, animators, developers, and engine teams to develop and launch new games as well as making improvements to existing games. • I have launched record breaking games in terms of unique daily players, player share and stake share including Rollercoaster, Nevada, bingo80, Winter Spotlight, Bloom and Paint by Numbers. • I worked closely with the marketing and communications teams to ensure product launches are timely and successful. This also involves internal communication with various teams including training chat moderators and customer service representatives.

Sunderland, Tyne And Wear, United Kingdom

• Responsible for client accounts (retainers and projects) within a diverse range of sectors from software to construction and recruitment to hospitality. This includes onboarding new clients, facilitating discovery workshops to gain an understanding of businesses’ objectives and project requirements gathering.• Creating project documentation such as scoping documents, timelines and plans as well as obtaining quotes from the internal team and third-party suppliers in order to write proposals. This involves procuring competitive quotes, negotiating costs and briefing external agencies and freelancers. • Writing fully integrated marketing strategies with robust measurement plans for longer term clients who are on a regular marketing retainer. I am then responsible for ensuring the plan is delivered to a high standard, whilst keeping the client updated regularly.• Ensure activity is delivered on time and to an agreed budget. This is achieved through controlling costs through rigorous time management and tracking employee time sheets.• Produce reports using Google Analytics and other measurement tools and provide insights and recommendations on how to maximise marketing activity. I attend meetings and present reports at board level to demonstrate return on investment.• Implemented Google Data Studio reporting to speed up the report creation process and collaborate on reporting with team members. • I am responsible for drawing up contracts and agreeing payment terms with my clients. Using ‘Concept’, the agency’s financial system, I set up jobs, create estimates and quotes, raise purchase orders for suppliers, forecast sales and invoice work all with the aim of ensuring both projects and retainers are profitable.• I introduced and implemented Trello as a project management tool which has transformed the way the agency works and as a result has increased productivity and reinforced collaborative working.

Newcastle Upon Tyne, United Kingdom

• My primary role was to act as a strategic partner for designated B2B and B2C clients, working across a variety of projects mainly website builds and marketing campaigns.• As the voice of the client in the office, I articulated the client’s requirements, wrote briefs and worked alongside a Digital Marketing team, Designers and Developers. • Using an Agile project management methodology based on Scrum, I created weekly sprint plans and held daily scrums with my team to manage projects from initial brief to client sign off, ensuring the client was kept informed at every stage of the process.• Using my sound data analysis skills, I liaised with clients and provide frequent reports on website traffic, SEO, PPC, social media, email marketing and other digital analytics. I would articulate these reports at monthly meetings and suggest ways to improve activity to exceed goals• I was also responsible for providing quotes, setting up jobs in the time management system (Synergist), writing contracts and billing plans, overseeing client budgets, and supporting the Financial Director where necessary.

United Kingdom

I had an additional responsibility as Sector Lead for the North East, Yorkshire and Humberside clusters, which involved creating resources and providing training to other Trainers and Assessors as well as supporting the Digital Marketing Head of Curriculum. I am also responsible for assisting the Digital Marketing Curriculum Lead by creating resources and learning materials in order to ensure we deliver consistent outstanding teaching and learning to our apprentices and provide delivery staff with appropriate and relevant resources. I am the key interface between operations, product and teaching and learning so we can provide assurance that our product, content and resources meets the needs of our programs and also champions best practice which can be shared with peers.

North East, Uk

• Responsible for the delivery of high-quality Level 3 and 4 digital marketing training at 3aaa’s Newcastle and Middlesbrough academies. This involved classroom sessions and assessing the competence of apprentices in the workplace.• Delivered training on a range of marketing subjects including marketing strategy, SEO, PPC, social media, content marketing, project management, analytics, web development and more. This involved robust lesson planning and embedding wider skills in the classroom such as Math, English and British Values.• Achieved Grade 1 (Outstanding) in observation of teaching and learning (OTLA) and was commended for the quality of my delivery.• Carried out monthly reviews with the employer and apprentice to ensure timely completion of the apprenticeship programme. Using progress reviews and assessment plans, I monitored and managed the progression of my caseload.

Bachelor Of Arts With Honours, Communication Studies With English Language, 2.1 (Upper Second Class Honours)

A Level

Psychology, English Language and Sociology

High School, Gcse