• Led senior management team to develop annual and quarterly strategic planning goals and priorities to successfully increase revenue quarter-over-quarter for three consecutive years• Doubled agency revenue and increased profitability by more than 15 percentage points• Maintained profitability goals as set forth by Likeable Board of Directors• Prioritized and implemented program to establish and promote a diverse workforce• Increased salary bands across all departments to attract and retain senior talent• Identified opportunities for service enhancements and additions, including 360° videos and photos, social media playbooks, augmented reality executions and more• Developed and maintained personal relationships with clients to expand Likeable visibility and impact across client organizations• Delivered on the company’s brand promise, “Faster Service from the Smartest in Social with Likeability Guaranteed,” as measured by semi-annual internal and external surveys

• Reported directly to President as head of all public relations activities for global franchisor, foodservice licensor and retail (CPG – consumer packaged goods) brand• Developed and executed marketing calendar and brand plan through a wide range of internal and external communication tools, including company website, intranet, social media platforms and bi-monthly newsletter• Led all public relations projects and key activities, including but not limited to media relations, charitable partnership management, online visibility and crisis management• Adopted multi-channel growth strategy messaging platform and successfully communicated internally and externally as way to evolve 25+ year old brand• Created SoLoMo strategy with focus on location-based services that resulted in 600% engagement increase on Foursquare and Facebook in less than one year• Developed product placement strategy and brand reputation guidelines, and coordinated production timelines with various production companies for TV and movie opportunities, including “Undercover Boss,” “Top Secret Recipe,” “Fast Food Mania” and more

• Supervised and managed agency’s largest account team and budget, helping to coordinate and execute nation-wide B-2-B communications and marketing campaigns• Served as primary client and media contact for various B-2-B clients, including Sealed Air Corp. and Cryovac Food Packaging Solutions• Worked on integrated team with advertising agency for all client planning purposes• Provided trade show and event support by drafting press materials, and coordinating and monitoring press conferences, satellite media tours, video shoots and interviews for a variety of product launches• Wrote, distributed and pitched press releases and case studies to trade media outlets• Worked on various other client accounts including Old Dominion Freight Line, The QUIKRETE Companies, Kudzu.com, Cherry Marketing Institute and Troutman Sanders• Won numerous Public Relations Society of America (PRSA) Phoenix Awards in recognition of outstanding results in media relations

• Worked directly with owner/director on various projects focused on retaining and recruiting campers and counselors, as well as setting and achieving goals• Designed and maintained official website, newsletters, mailings and hand-outs

• Worked directly with head of the public relations department on projects promoting Mardi Gras, Festival International, National Tourism Week and various other events